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Systems and methods for customized electronic communications

  • US 9,081,824 B2
  • Filed: 12/04/2013
  • Issued: 07/14/2015
  • Est. Priority Date: 09/24/2010
  • Status: Active Grant
First Claim
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1. A computer-implemented method for identifying electronic content, the method comprising the following operations performed by at least one processor:

  • identifying a plurality of electronic content items based on the content of an electronic communication;

    applying an upcoming event content selection rule based on the content of the electronic communication;

    adjusting a set of scores associated with the plurality of content items based on the application of the upcoming event content selection rule;

    further adjusting the set of scores based on application of a merchant content selection rule, wherein application of the merchant content selection rule comprises determining whether a particular merchant name specified by the merchant content selection rule is referenced in the electronic communication; and

    identifying, based on the further adjusted set of scores, an electronic content item from the plurality of electronic content items.

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