System and method for tracking and scoring user activities

• US 9,082,128 B2
• Filed: 10/13/2010
• Issued: 07/14/2015
• Est. Priority Date: 10/19/2009
• Status: Active Grant

• Current Assignee: Uniloc 2017 LLC (SoftBank Group Corp.)
• Original Assignee: Uniloc Luxembourg S.à r.l. (f/k/a Uniloc Luxembourg S.A.) (Uniloc Corporation Pty. Limited)
• Inventors: Etchegoyen, Craig S.
• Primary Examiner(s): Spieler, William
• Application Number:
  US12/903,959
• Publication Number:
  US 20110093474A1
• Time in Patent Office: 1,735 Days
• Field of Search: 707/769, 705/319
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system for tracking user activities on a computing network and generating a peer-group score based on those activities may be implemented in hardware and software that when executed performs steps for receiving at a server information including a device identifier, a user score associated with the device identifier, and content provider information from a content provider, the device identifier being based on one or more of user-configurable and non-user-configurable parameters of a user device used to access network-accessible content of the content provider, categorizing the content provider as belonging to one or more classes of service based on the received information, retrieving from a database one or more provider-generated user scores belonging to an identical one of the one or more classes of service and being associated with an identical device identifier, and generating a peer-group score for the received device identifier based on the received user score and the one or more retrieved provider-generated user scores.

Claims

1. A method for generating a peer-group score, comprising:

receiving at a computing system information including a device identifier, a user score associated with the device identifier, and content provider information from a content provider, the device identifier being based on at least one user-configurable parameter and at least one non-user-configurable parameter of a user device used to access network-accessible content of the content provider, wherein the at least one non-user-configurable parameter comprises a degradation measurement of processing speed over time of a computer chip of the user device;

categorizing the content provider as belonging to one or more classes of service based on the received information;

retrieving from a database one or more provider-generated user scores belonging to an identical one of the one or more classes of service and being associated with an identical device identifier; and

generating a peer-group score for the received device identifier based on the received user score and the one or more retrieved provider-generated user scores.

2. The method claim 1, wherein the user score is generated based on interactions between the user device and the network-accessible content of the content provider.

3. The method claim 1, wherein the one or more classes of services comprise a class selected from the list consisting of shopping, social networking, gaming, news, sports, and online video services.

4. The method claim 1, wherein the peer-group score is generated by averaging two or more of the received user score and the provider-rated user scores.

5. The method claim 1, wherein the at least one user-configurable parameter comprises one of hard disk volume name, user name, device name, user password, and hard disk initialization date for the user device.

6. The method claim 1, wherein the device identifier is generated by utilizing at least one irreversible transformation of the at least one user-configurable parameter and the at least one non-user-configurable parameter of the user device.

7. A non-transitory computer readable medium having stored thereon computer executable instructions that, when executed by a device, cause the device to perform a method comprising:

receiving at server information including a device identifier, a user score associated with the device identifier, and content provider information from a content provider, the device identifier being based on at least one user-configurable parameter and at least one non-user-configurable parameter of a user device used to access network-accessible content of the content provider, wherein the at least one non-user-configurable parameter comprises a degradation measurement of processing speed over time of a computer chip of the user device;

categorizing the content provider as belonging to one or more classes of service based on the received information;

retrieving from a database one or more provider-generated user scores belonging to one or more of the classes of service and having an identical device identifier; and

generating a peer-group score for the received device identifier based on the received user score and the one or more retrieved provider-generated user scores.

8. The computer readable medium of claim 7, wherein the user score is generated based on interactions between the user device and the network-accessible content of the content provider.

9. The computer readable medium of claim 7, wherein the classes of service comprise one or more classes selected from the list consisting of shopping, social networking, gaming, news, sports, and online video services.

10. The computer readable medium of claim 7, wherein the peer-group score is generated by averaging two or more of the received user score and the provider-rated user scores.

11. The computer readable medium of claim 7, wherein the at least one user-configurable parameter comprises one of hard disk volume name, user name, device name, user password, and hard disk initialization date for the user device.

12. The computer readable medium of claim 7, wherein the device identifier is generated by utilizing at least one irreversible transformation of the at least one user-configurable parameter and the at least one non-user-configurable parameter of the user device.

13. A system for generating a peer-group score, comprising:

a server configured to receive information including a device identifier, a user score associated with the device identifier, and content provider information from a content provider, the device identifier being based on at least one user-configurable parameter and at least one non-user-configurable parameter of a user device used to access network-accessible content of the content provider, wherein the at least one non-user-configurable parameter comprises a degradation measurement of processing speed over time of a computer chip of the user device;

a data analyzer coupled to the server, the data analyzer configured to categorize the content provider as belonging to one or more classes of service based on the received information;

a database manager coupled to the server, the database manager configured to retrieve one or more provider-generated user scores belonging to one of the classes of service and having an identical device identifier; and

a statistic engine coupled to the server, the statistic engine configured to generate a peer-group score for the received device identifier based on the received user score and the one or more retrieved provider-generated user scores.

14. The system of claim 13, wherein the user score is generated based on interactions between the user device and the network-accessible content of the content provider.

15. The system of claim 13, wherein the classes of service comprise one or more classes selected from the list consisting of shopping, social networking, gaming, news, sports, and online video services.

16. The system of claim 13, wherein the peer-group score is generated by averaging two or more of the received user score and the provider-rated user scores.

17. The system of claim 13, wherein the at least one user-configurable parameter comprises one of hard disk volume name, user name, device name, user password, and hard disk initialization date for the user device.