Estimating off-line advertising impressions
First Claim
Patent Images
1. A method performed by data processing apparatus, the method comprising:
- detecting that an advertisement has been aired by a broadcast station;
monitoring a network for a duration subsequent to the airing of the advertisement;
detecting, by the data processing apparatus, network activity attributable to the airing of the advertisement;
determining a number of network activities related to content of the advertisement on the network within the duration;
comparing the determined number of network activities within the duration with a previous number of network activities related to the content of the advertisement prior to the duration;
determining an increase in the number of network activities within the duration over the previous number of network activities prior to the duration;
attributing the increase in the number of network activities to the airing of the advertisement;
determining a number of impressions generated by the airing of the advertisement based on the increase in the number of network activities;
determining a correlation between the number of impressions and the increase in the number of network activities; and
using the correlation to predict one of an increase in a number of network activities attributable to a subsequent airing of the advertisement or a number of impressions generated by the subsequent airing of the advertisement.
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Abstract
A computer-implemented method for monitoring the effectiveness of advertisements broadcast is described. The method includes detecting that an advertisement has been aired by a broadcast station, monitoring a network for a duration subsequent to the airing of the advertisement for activity attributable to the airing of the advertisement, and developing a quantitative relationship between the activity and a number of listeners of the advertisement.
26 Citations
30 Claims
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1. A method performed by data processing apparatus, the method comprising:
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detecting that an advertisement has been aired by a broadcast station; monitoring a network for a duration subsequent to the airing of the advertisement; detecting, by the data processing apparatus, network activity attributable to the airing of the advertisement; determining a number of network activities related to content of the advertisement on the network within the duration; comparing the determined number of network activities within the duration with a previous number of network activities related to the content of the advertisement prior to the duration; determining an increase in the number of network activities within the duration over the previous number of network activities prior to the duration; attributing the increase in the number of network activities to the airing of the advertisement; determining a number of impressions generated by the airing of the advertisement based on the increase in the number of network activities; determining a correlation between the number of impressions and the increase in the number of network activities; and using the correlation to predict one of an increase in a number of network activities attributable to a subsequent airing of the advertisement or a number of impressions generated by the subsequent airing of the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system comprising:
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one or more computer systems and one or more storage devices storing instructions that are operable, when executed by the one or more computer systems, to cause the one or more computer systems to perform operations comprising; detecting that an advertisement has been aired by a broadcast station; monitoring a network for a duration subsequent to the airing of the advertisement; detecting network activity attributable to the airing of the advertisement; determining a number of network activities related to content of the advertisement on the network within the duration; comparing the determined number of network activities within the duration with a previous number of network activities related to the content of the advertisement prior to the duration; determining an increase in the number of network activities within the duration over the previous number of network activities prior to the duration; attributing the increase in the number of network activities to the airing of the advertisement; determining a number of impressions generated by the airing of the advertisement based on the increase in the number of network activities; determining a correlation between the number of impressions and the increase in the number of network activities; and using the correlation to predict one of an increase in a number of network activities attributable to a subsequent airing of the advertisement or a number of impressions generated by the subsequent airing of the advertisement. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25)
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26. A computer-readable medium having instructions stored thereon, the instructions operable to cause one or more computing devices to perform operations comprising:
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detecting that an advertisement has been aired by a broadcast station; monitoring a network for a duration subsequent to the airing of the advertisement; detecting network activity attributable to the airing of the advertisement; determining a number of network activities related to content of the advertisement on the network within the duration; comparing the determined number of network activities within the duration with a previous number of network activities related to the content of the advertisement prior to the duration; determining an increase in the number of network activities within the duration over the previous number of network activities prior to the duration; attributing the increase in the number of network activities to the airing of the advertisement; determining a number of impressions generated by the airing of the advertisement based on the increase in the number of network activities; determining a correlation between the number of impressions and the increase in the number of network activities; and using the correlation to predict one of an increase in a number of network activities attributable to a subsequent airing of the advertisement or a number of impressions generated by the subsequent airing of the advertisement. - View Dependent Claims (27, 28, 29, 30)
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Specification