Systems, methods, and media for controlling the presentation of search results with advertisement indications

• US 9,087,096 B1
• Filed: 12/05/2012
• Issued: 07/21/2015
• Est. Priority Date: 12/05/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Khroustaleva, Olga
• Primary Examiner(s): Bullock, Joshua
• Application Number:
  US13/706,026
• Time in Patent Office: 958 Days
• Field of Search: 707/722
• US Class Current: 1/1
• CPC Class Codes: G06F 16/245 Query processing
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/907 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Systems, methods, and media for controlling the presentation of search results with advertisement indications are provided. In some embodiments, systems for controlling the presentation of search results with advertisement indications are provided, the systems comprising: at least one hardware processor configure to: receive a search request; identify a plurality of pieces of media content corresponding to the search request; for each of the plurality of pieces of media content, determine if an advertisement is configured to be presented with a presentation of the piece of media content; generate search results identifying the plurality of pieces of media content; and generate presentation data that specifies the manner in which the search results are to be presented based on the determination.

Claims

1. A system for controlling the presentation of search results with advertisement indications, comprising:

at least one hardware processor that is configured to;

receive a search request;

identify a plurality of pieces of media content corresponding to the search request;

for each of the plurality of pieces of media content, determine if an advertisement is configured to be presented with a presentation of the piece of media content;

generate search results identifying the plurality of pieces of media content; and

generate presentation data that specifies the manner in which the search results are to be presented based on the determination, wherein the presentation data specifies a font or a font style to provide an indication that an advertisement will be presented with certain content.

2. A method for controlling the presentation of search results with advertisement indications, comprising:

receiving a search request;

identifying a plurality of pieces of media content corresponding to the search request;

for each of the plurality of pieces of media content, determining if an advertisement is configured to be presented with a presentation of the piece of media content;

generating search results identifying the plurality of pieces of media content; and

generating presentation data that specifies the manner in which the search results are to be presented based on the determination, wherein the presentation data specifies a font or a font style to provide an indication that an advertisement will be presented with certain content.

3. A non-transitory computer-readable medium containing computer-executable instructions that, when executed by a processor, cause the processor to perform a method for controlling the presentation of search results with advertisement indications, the method comprising:

receiving a search request;

identifying a plurality of pieces of media content corresponding to the search request;

for each of the plurality of pieces of media content, determining if an advertisement is configured to be presented with a presentation of the piece of media content;

generating search results identifying the plurality of pieces of media content; and

generating presentation data that specifies the manner in which the search results are to be presented based on the determination, wherein the presentation data specifies a font or a font style to provide an indication that an advertisement will be presented with certain content.