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Method for click-stream analysis using web directory reverse categorization

  • US 9,087,350 B2
  • Filed: 12/07/2012
  • Issued: 07/21/2015
  • Est. Priority Date: 06/02/2000
  • Status: Expired due to Fees
First Claim
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1. A system, comprising:

  • at least one processor; and

    at least one non-transitory computer readable medium storing instructions translatable by the at least one processor to perform;

    collecting, in a first data structure, click stream information associated with a user at the client device communicatively connected to the system over a network connection, wherein the click stream information comprises network addresses for different network domains, a user identifier of the user, temporal information, and a network address requested by the user, the network address being in a network domain;

    obtaining, from a second data structure, Internet site category information provided by at least one source external to the system and to the network domain, the Internet site category information corresponding to the network address requested by the user;

    generating a third data structure including information obtained from the first data structure and the second data structure; and

    generating a user profile for the user utilizing information stored in the third data structure including;

    the click stream information associated with the user at the client device and collected by the server computer andthe Internet site category information provided by the at least one source and corresponding to the network address requested by the user; and

    based at least in part on the user profile, providing information regarding an item or offering the item to the user at the client device.

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