System and method for generating a customized user interface

• US 9,087,428 B1
• Filed: 04/06/2012
• Issued: 07/21/2015
• Est. Priority Date: 04/07/2011
• Status: Active Grant

• Current Assignee: Wells Fargo Bank NA (Wells Fargo & Company)
• Original Assignee: Wells Fargo Bank NA (Wells Fargo & Company)
• Inventors: Velline, Jonathan George, Moore, Alicia Yi-Ping, Schrag, Elizabeth
• Primary Examiner(s): Frech, Karl D
• Application Number:
  US13/441,784
• Time in Patent Office: 1,201 Days
• Field of Search: 235/379, 235/380, 235/381, 235/382, 705/64, 705/65, 705/69, 705/43, 705/39
• US Class Current: 1/1
• CPC Class Codes: G07F 19/20 Automatic teller machines [ATMs]
• CPC Class Codes: G07F 19/201 Accessories of ATMs
• CPC Class Codes: G07F 19/202 Depositing operations within ATMs depositing in general G07D11/00
• CPC Class Codes: G07F 19/206 Software aspects at ATMs

Abstract

A method for generating customized menu for an account includes receiving identification information from a transaction card at a transaction machine, the transaction card being associated with the account holder using the transaction machine. The method may also include accessing, using the identification information, and activity profile information for the account holder. After receiving the information the method may include determining screen content based on the activity profile information and displaying the screen content to the account holder via a display screen of the transaction machine.

Claims

1. A method, comprising:

receiving identification information from a transaction card at a transaction machine, the transaction card being associated with an account holder using the transaction machine;

accessing, using the identification information, activity profile information for the account holder;

determining screen content, including prioritizing the screen content, based on the activity profile information; and

displaying the prioritized screen content to the account holder via a display screen of the transaction machine.

2. A method according to claim 1, wherein the activity profile information comprises information regarding activities of the account holder during prior transactions at transaction machines.

3. A method according to claim 1, wherein the activity profile information comprises information regarding types of transactions the account holder has previously performed at transaction machines.

4. A method according to claim 1, wherein the activity profile information comprises information regarding types of transactions the account holder has most frequently performed at the transaction machines, wherein the screen content comprises a main menu, and wherein determining the screen content comprises personalizing the main menu based on the types of transactions the account holder has most frequently performed at the transaction machines.

5. A method according to claim 1, further comprising:

tracking information regarding types of transactions the account holder has previously performed at transaction machines; and

assigning the account holder to one of a plurality of personas based on the information regarding types of transactions the account holder has previously performed at transaction machines.

6. A method according to claim 5,

wherein determining the screen content comprises selecting a set of menu options to display to the account holder based on the assigned persona;

and

wherein displaying the screen content comprises displaying the selected set of menu options to the account holder.

7. A method according to claim 5,

wherein determining the screen content further comprises identifying a product purchased by other customers also having the assigned persona;

and

wherein displaying the screen content comprises displaying a menu option to purchase the identified product.

8. A method according to claim 1, wherein the activity profile information comprises an indication that the account holder has uploaded an image, and wherein displaying the screen content comprises displaying the image as a background.

9. A method according to claim 1, wherein the activity profile information comprises an indication whether the user has changed font sizes at the transaction machines.

10. A method according to claim 9, wherein the screen content is determined so as to accommodate the selected font size.

11. A method according to claim 1, wherein during the determining step, the screen content is further determined based on a transaction machine location.

12. A method according to claim 11, wherein the transaction machine location is a location of a transaction machine that accepts envelope-free check deposits, wherein the activity profile information comprises an indication of a number of times the account holder has used transaction machines that accept envelope-free check deposits, and wherein the screen content includes instructions for the account holder regarding usage of the transaction machine to make an envelope-free check deposit.

13. A method according to claim 11, wherein the screen content comprises advertising for a business that is located near the transaction machine location.

14. A method according to claim 13, further comprising printing, on a transaction machine receipt provided to the account holder at the transaction machine, a coupon for the business that is located near the transaction machine location.

15. A method according to claim 1, wherein the activity profile information comprises an indication that the account holder specified a preference regarding whether account balances are displayed, wherein displaying the screen content comprises displaying the account balances depending on the preference specified by the account holder.

16. An automated teller machine system comprising:

a display;

a dispensing device configured to dispense cash;

a deposit device configured to receive a deposit of cash or checks;

a transaction card reader receiving identification information from a transaction card, the transaction card being associated with an account holder using the automated teller machine;

a user interface generation logic configured to access activity profile information for the account holder based on past transactions;

the user interface generation logic configured to determine screen content, including prioritizing the screen content, based on the activity profile information; and

the display configured to show the prioritized screen content to the account holder.

17. An automated teller machine system according to claim 16, wherein the activity profile information comprises information regarding activities of the account holder during prior transactions at transaction machines.

18. An automated teller machine system according to claim 16, wherein the activity profile information comprises information regarding types of transactions the account holder has previously performed at transaction machines.

19. An automated teller machine system according to claim 16, wherein the activity profile information comprises information regarding types of transactions the account holder has most frequently performed at the transaction machines, wherein the screen content comprises a main menu, and wherein determining the screen content comprises personalizing the main menu based on the types of transactions the account holder has most frequently performed at the transaction machines.

20. An automated teller machine system according to claim 16, further comprising:

tracking information regarding types of transactions the account holder has previously performed at transaction machines; and

assigning the account holder to one of a plurality of personas based on the information regarding types of transactions the account holder has previously performed at transaction machines.

21. An automated teller machine system according to claim 20,

wherein determining the screen content comprises selecting a set of menu options to display to the account holder based on the assigned persona;

and

wherein displaying the screen content comprises displaying the selected set of menu options to the account holder.

22. An automated teller machine system according to claim 20,

wherein determining the screen content further comprises identifying a product purchased by other customers also having the assigned persona;

and

wherein displaying the screen content comprises displaying a menu option to purchase the identified product.

23. An automated teller machine system according to claim 16, wherein the activity profile information comprises an indication that the account holder has uploaded an image, and wherein displaying the screen content comprises displaying the image as a background.

24. An automated teller machine system according to claim 16, wherein the activity profile information comprises an indication whether the user has changed font sizes at the transaction machines.

25. An automated teller machine system according to claim 24, wherein the screen content is determined so as to accommodate the selected font size.

26. An automated teller machine system according to claim 16 wherein, during the determining step, the screen content is further determined based on a transaction machine location.

27. An automated teller machine system according to claim 26, wherein the transaction machine location is a location of a transaction machine that accepts envelope-free check deposits, wherein the activity profile information comprises an indication of a number of times the account holder has used transaction machines that accept envelope-free check deposits, and wherein the screen content includes instructions for the account holder regarding usage of the transaction machine to make an envelope-free check deposit.

28. An automated teller machine system according to claim 26, wherein the screen content comprises advertising for a business that is located near the transaction machine location.

29. An automated teller machine system according to claim 28, further comprising printing, on a transaction machine receipt provided to the account holder at the transaction machine, a coupon for the business that is located near the transaction machine location.

30. An automated teller machine system according to claim 16, wherein the activity profile information comprises an indication that the account holder specified a preference regarding whether account balances are displayed, wherein displaying the screen content comprises displaying the account balances depending on the preference specified by the account holder.

31. A method, comprising:

receiving identification information from a transaction card at a transaction machine, the transaction card being associated with an account holder using the transaction machine;

accessing, using the identification information, activity profile information for the account holder;

determining screen content based on the activity profile information;

displaying the screen content to the account holder via a display screen of the transaction machine;

tracking information regarding types of transactions the account holder has previously performed at transaction machines; and

assigning the account holder to one of a plurality of personas based on the information regarding types of transactions the account holder has previously performed at transaction machines.

32. A method according to claim 31, wherein determining the screen content comprises selecting a set of menu options to display to the account holder based on the assigned persona, and wherein displaying the screen content comprises displaying the selected set of menu options to the account holder.

33. A method according to claim 31, wherein determining the screen content further comprises identifying a product purchased by other customers also having the assigned persona, and wherein displaying the screen content comprises displaying a menu option to purchase the identified product.

34. An automated teller machine system comprising:

a display;

a dispensing device configured to dispense cash;

a deposit device configured to receive a deposit of cash or checks;

a transaction card reader receiving identification information from a transaction card, the transaction card being associated with an account holder using the automated teller machine;

a user interface generation logic configured to;

access activity profile information for the account holder based on past transactions;

receive screen content that is determined based on the activity profile information;

track information regarding types of transactions the account holder has previously performed at transaction machines; and

assign the account holder to one of a plurality of personas based on the information regarding types of transactions the account holder has previously performed at transaction machines; and

the display configured to show the screen content to the account holder.

35. An automated teller machine system according to claim 34, wherein determining the screen content comprises selecting a set of menu options to display to the account holder based on the assigned persona, and wherein displaying the screen content comprises displaying the selected set of menu options to the account holder.

36. An automated teller machine system according to claim 34, wherein determining the screen content further comprises identifying a product purchased by other customers also having the assigned persona, and wherein displaying the screen content comprises displaying a menu option to purchase the identified product.