Systems and methods for providing a network link between broadcast content and content located on a computer network

• US 9,088,831 B2
• Filed: 03/12/2012
• Issued: 07/21/2015
• Est. Priority Date: 10/22/2008
• Status: Active Grant

• Current Assignee: Rakuten Group, Inc.
• Original Assignee: Rakuten, Inc. (Rakuten Group, Inc.)
• Inventors: Kokernak, Michael, Campbell, Colin, Bechtel, Gordon, Noland, Madeleine
• Primary Examiner(s): Pezzlo, John
• Application Number:
  US13/417,579
• Publication Number:
  US 20120174142A1
• Time in Patent Office: 1,226 Days
• Field of Search: 370/252, 370/389, 370/386, 370/487
• US Class Current: 1/1
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/6118 involving cable transmission, e.g. using a cable modem
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

The invention relates, in various aspects, to systems and methods for linking content stored on a computer network with content broadcast over a television network. The system includes a database, a trigger mechanism, a communications interface, and a packet generator. The database stores tokens representative of links to the stored content and delivery information representative of at least a duration for delivering the token. The trigger mechanism indicates an instruction to deliver a token over the television network, generating a signal indicating a respective one of the stored tokens and a time for starting the delivery of the respective token. The communications interface has a channel in communication with a television, set top box device for transferring the respective token to the television set top box device. The packet generator generates packets within a stream of television content to be broadcast over the television network.

Claims

1. A system for providing a token for reinsertion within a television distribution network, said system comprising:

a database in communication with a first data stream server, said database configured to store data confirming that said first data stream server previously caused a token to be inserted into a television data stream within a television distribution network; and

a second data stream server in communication with said database, said second data stream server configured to;

receive from said database said data confirming that said first data stream server previously caused said token to be inserted into said television data stream; and

in response to receipt of said data, cause said token to be reinserted within said television distribution system, said reinsertion comprising insertion of said token into a broadcast television data stream for broadcast to a plurality of set top boxes within said television distribution network, said token for causing said plurality of set top boxes to monitor for and process responses from users of said set top boxes.

2. The system of claim 1, wherein said second data stream server comprises a packet generator for generating packets for broadcast over said television distribution network to said plurality of set top boxes, wherein said packets comprise token data associated with said token.

3. The system of claim 2, wherein the packet generator provides said packets for insertion into a private data section or packetized elementary stream associated with a

program of a transport stream and being representative of television content broadcast over the television distribution network.

4. The system of claim 2, further comprising a multiplexer coupled to the packet generator for multiplexing said packets comprising said token data with television content for broadcast to said plurality of set top boxes over the television distribution network.

5. The system according to claim 2, wherein the token data comprises data representative of a network location of the packet generator.

6. The system according to claim 2, wherein the token data comprises data representative of an application or script that the set top box can execute.

7. The system according to claim 6, wherein said application or script is an EBIF application or script.

8. The system according to claim 2, further comprising a time stamp for stamping data packets carrying token data to mark portions of television content with timing information.

9. The system according to claim 1, further comprising a monitor in communication with said plurality of set top boxes for receiving data from said plurality of set top boxes regarding said token broadcast to said plurality of set top boxes over said television distribution network.

10. The system according to claim 9, wherein said monitor is in communication with said plurality of set top boxes via a back channel in said television distribution network.

11. The system of claim 1, wherein said token is associated with television content in said broadcast television data stream.

12. The system of claim 1, further comprising said plurality of set top boxes configured to receive said broadcast television data stream and said responses from said users of said set top boxes.

13. The system according to claim 1, further comprising a feedback monitor for monitoring the broadcast television data stream being broadcast to the set-top boxes for

verifying that the reinserted token is associated with respective content, and for reporting successful reinsertion of said token to a content provider.

14. The system according to claim 1, wherein said second data stream server is further configured to provide a token for insertion into a broadcast television data stream for broadcast to said plurality of set top boxes over said television network in response to an input from a VANC decoder.

15. The system according to claim 1, wherein said second data stream server is further configured to provide a token for insertion into a broadcast television data stream for broadcast to said plurality of set top boxes over said television network in response to an input from a television station automation system.

16. The system according to claim 1, further comprising:

a trigger mechanism in communication with said second data stream server, said trigger mechanism operative to receive an input from a live operator associated with a television facility;

wherein said second data stream server is further configured to;

receive a signal indicating that said live operator associated with said television facility has provided said input to said trigger mechanism; and

in response to receipt of said signal, provide a token for insertion into said broadcast television data stream for broadcast to said plurality of set top boxes over said television distribution network.

17. The system according to claim 1, wherein:

said database is configured to store data confirming that said first data stream server previously caused a playlist of tokens to be inserted into a television data stream within a television distribution network; and

said second data stream server is configured to cause said playlist of tokens to be reinserted within said television distribution system in response to receipt of said data from said database, said reinsertion comprising insertion of said

tokens into said broadcast television data stream for broadcast to said plurality of set top boxes within said television distribution network.

18. The system of claim 17, wherein:

said first data stream server previously caused said playlist of tokens to be inserted into said television data stream in response to a plurality of triggers;

said data confirming that said first data stream server previously caused said playlist of tokens to be inserted into said television data stream comprises a sequence and schedule for insertion of said playlist of tokens; and

and said second data stream server is configured to cause, based on said data comprising said sequence and schedule, said playlist of tokens to be reinserted within said television distribution system in response to a single trigger.

19. The system of claim 1, further comprising said first data stream server, wherein said first data stream server is located upstream of said second data stream server in said television distribution network.

20. The system of claim 1, wherein:

said first data stream server caused said token to be inserted into said television data stream in association with a television advertisement;

said data confirming that said first data stream server previously caused said token to be inserted into said television data stream comprises a schedule for insertion of said token in association with said television advertisement; and

said second data stream server is configured to cause, based on said data comprising said schedule, said token to be inserted into said broadcast television data stream in association with said television advertisement for broadcast over the television distribution network to said plurality of set top boxes.

21. The system of claim 1, wherein:

said first data stream server caused said token to be inserted into said television data stream in association with television content in response to a live operator input;

said data confirming that said first data stream server previously caused said token to be inserted into said television data stream comprises a schedule for insertion of said token in association with said television content; and

said second data stream server is configured to cause, based on said data comprising said schedule, said token to be inserted into said broadcast television data stream in association with said television content for broadcast over the television distribution network to said plurality of set top boxes.

22. A method for providing a token for reinsertion within a television distribution network, said method comprising:

storing, in a database in communication with a first data stream server, data confirming that said first data stream server previously caused a token to be inserted into a television data stream within a television distribution network;

receiving, by a second data stream server in communication with said database, said data confirming that said first data stream server previously caused said token to be inserted into said television data stream; and

in response to receipt of said data, causing by said second data stream server said token to be reinserted within said television distribution system, said reinsertion comprising insertion of said token into a broadcast television data stream for broadcast to a plurality of set top boxes within said television distribution network, said token for causing said plurality of set top boxes to monitor for and process responses from users of said set top boxes.

23. The method according to claim 22, further comprising receiving, with a monitor in communication with said plurality of set top boxes, data from said plurality of set top boxes regarding said token broadcast to said plurality of set top boxes over said television distribution network.

24. The method according to claim 23, wherein said receiving with said monitor comprises receiving said data over a back channel in said television network.

25. The method of claim 22, wherein said token is associated with television content in said broadcast television data stream.

26. The method of claim 22, wherein:

said storing data comprises storing data confirming that said first data stream server previously caused a playlist of tokens to be inserted into a television data stream within a television distribution network; and

said causing said reinsertion comprises causing said playlist of tokens to be reinserted within said television distribution system in response to receipt of said data from said database, said reinsertion comprising insertion of said tokens into said broadcast television data stream for broadcast to said plurality of set top boxes within said television distribution network.

27. The method of claim 26, wherein:

said first data stream server previously caused said playlist of tokens to be inserted into said television data stream in response to a plurality of triggers;

said data confirming that said first data stream server previously caused said playlist of tokens to be inserted into said television data stream comprises a sequence and schedule for insertion of said playlist of tokens; and

said causing said reinsertion by said second data stream server comprises causing, based on said data comprising said sequence and schedule, said reinsertion of said playlist of tokens by said second data stream server in response to a single trigger received by said second data stream server.

28. The method of claim 22, further comprising causing by said first data stream server said token to be inserted into said television data stream within said television distribution network, wherein said first data stream server is located upstream of said second data stream server in said television distribution network.

29. The method of claim 22, wherein:

said first data stream server caused said token to be inserted into said television data stream in association with a television advertisement;

said data confirming that said first data stream server previously caused said token to be inserted into said television data stream comprises a schedule for insertion of said token in association with said television advertisement; and

said causing said token to be inserted into said broadcast television data stream comprises causing, by said second data stream server based on said data comprising said schedule, said token to be inserted into said broadcast television data stream in association with said television advertisement for broadcast over the television distribution network to said plurality of set top boxes.

30. The method of claim 22, wherein:

said first data stream server caused said token to be inserted into said television data stream in association with television content in response to a live operator input;

said data confirming that said first data stream server previously caused said token to be inserted into said television data stream comprises a schedule for insertion of said token in association with said television content; and

said causing said token to be inserted into said broadcast television data stream comprises causing, by said second data stream server based on said data, said token to be inserted into said broadcast television data stream in association with said television content for broadcast over the television distribution network to said plurality of set top boxes.