Providing a report based on a negative keyword

• US 9,092,506 B1
• Filed: 05/07/2012
• Issued: 07/28/2015
• Est. Priority Date: 05/07/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Kates, Sheridan, Baugher, Alexandra
• Primary Examiner(s): Alam, Hosain
• Assistant Examiner(s): Harper, Eliyah S
• Application Number:
  US13/465,870
• Time in Patent Office: 1,177 Days
• Field of Search: 707/999.101, 707/999.102, 707/999.104, 707/749
• US Class Current: 1/1
• CPC Class Codes: G06F 16/288 Entity relationship models

Abstract

Methods and systems for providing a report based on a negative keyword may include receiving search query data and advertiser data including a negative keyword, matching the search query data to a negative keyword, and providing display data representing a report including an indication that an advertisement was blocked from being shown in response to a search query based on the negative keyword.

Claims

1. A non-transitory computer readable storage medium storing instructions that when executed by a computing device cause the computing device to perform operations comprising:

retrieving a database record from a database stored in a memory element, the record storing search query data received from a plurality of computing devices via a computer network over a predetermined period of time;

receiving, via the computer network from a second computing device of an advertiser, advertiser data comprising a negative keyword that blocks an advertisement from display responsive to the search query data including the negative keyword;

receiving, from a source, negative keyword variations of the negative keyword;

storing the negative keyword variations;

merging the negative keyword variations with the negative keyword;

matching, by a comparator processing circuit configured on the computing device, the search query data to at least the negative keyword, the negative keyword merged with the negative keyword variations;

determining, based on the matching, that the advertisement was blocked due to a negative keyword variation of the negative keyword;

storing, in memory, an indication that the determined advertisement was blocked due to the search query data matching at least the negative keyword variation;

generating, using the stored indication, a report that identifies the advertisement was blocked from display in response to the search query data including the negative keyword variation, the search query data filtered out from the report based on a privacy threshold; and

transmitting, via the computer network to the second computing device for display on a display device coupled to the second computing device, the report.

2. The computer readable storage medium of claim 1, wherein the report comprises queries received in a predetermined period of time.

3. The computer readable storage medium of claim 2, wherein the predetermined period of time is approximately one day or less.

4. The computer readable storage medium of claim 1, wherein the negative keyword is selected by content publishers or the advertiser.

5. The computer readable storage medium of claim 1, wherein the operations further comprise providing negative keyword variations with the negative keyword.

6. The computer readable storage medium of claim 1, wherein the negative keyword comprises at least one of a word, a term, or a phrase.

7. The computer readable storage medium of claim 6, wherein the negative keyword comprises the negative keyword combined with variations of the negative keyword.

8. The computer-readable storage medium of claim 1, wherein the operations further comprise:

comparing the search query data and the advertiser data;

determining based on the comparing whether an advertisement was blocked from being shown to a user due to the negative keyword appearing in a search query data received from a user; and

storing an indication that the advertisement was blocked in the memory element.

9. The computer-readable storage medium of claim 1, wherein the operations further comprise:

receiving a request for a report.

10. A system comprising:

one or more processors configured to execute instructions to perform operations comprising;

retrieving a database record from a database stored in a memory element, the record storing search query data received from a plurality of computing devices via a computer network over a predetermined period of time;

receiving, via the computer network from a second computing device of an advertiser, advertiser data comprising a negative keyword that blocks an advertisement from display responsive to the search query data including the negative keyword;

receiving, from a source, negative keyword variations of the negative keyword;

storing the negative keyword variations;

merging the negative keyword variations with the negative keyword;

matching the search query data to at least the negative keyword, the negative keyword merged with the negative keyword variations;

determining, based on the matching, that the advertisement was blocked due to a negative keyword variation of the negative keyword;

storing an indication that the determined advertisement was blocked due to the search query data matching at least the negative keyword variation;

generating, using the stored indication, a report that identifies the advertisement was blocked from display in response to the search query data including the negative keyword variation, the search query data filtered out from the report based on a privacy threshold; and

transmitting, via the computer network to the second computing device for display on a display device coupled to the second computing device, the report.

11. The system of claim 10, wherein the report comprises queries received in a predetermined period of time.

12. The system of claim 11, wherein the predetermined period of time is approximately one day.

13. The system of claim 10, further configured to merge negative keyword suggestions with the negative keyword.

14. The system of claim 10, wherein the negative keyword comprises at least one of a word, a phrase, or a quotation.

15. The system of claim 14, wherein the negative keyword comprises variations of the keyword.