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Creating federated customer identifiers to positively identify customers interfacing with a business across access platforms

  • US 9,092,603 B2
  • Filed: 05/10/2012
  • Issued: 07/28/2015
  • Est. Priority Date: 05/10/2012
  • Status: Active Grant
First Claim
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1. A method for positively identifying customers accessing a business through multiple business platform applications using different customer identifiers, the method comprising:

  • mapping, by a computing device processor, activity-related data associated with a first business platform application to determine a first platform-specific customer identifier used by a customer to access the first business platform application;

    mapping, by a computing device processor, activity-related data associated with a second business platform application to determine a second different platform-specific customer identifier used by the customer to access the second business platform application;

    determining, by a computing device processor, that the customer interfacing with the first business platform application using the first platform-specific customer identifier is the same as the customer interfacing with the second business platform application when using the second different platform-specific customer identifier, wherein the determination includes,accessing one or more lookup tables to determine (a) a first system of record associated with the first business platform application, (b) a first sequence of lookups to be performed on the first system of record, (c) a second system of record associated with the second business platform application, and (d) a second sequence of lookups to be performed on the second system of record,accessing the first system of record based on the first platform-specific identifier and performing the first sequence of lookups to identify first data items associated with the customer,accessing the second system of record based on the second platform-specific identifier and performing the second sequence of lookups to identify second data items associated with the customer,identifying one or more data item matches between the first data items in the first system of record and the second data items in the second system of record, wherein data item matches include same or similar data,applying a weighting factor to each of the one or more data item matches, wherein the weighting factor is based on (a) similarity of the data and (b) a significance that the data item match may indicate that the customer interfacing with the first business platform application is the same customer interfacing with the second business platform application, andcalculating a total for the weighted one or more data item matches and comparing, the calculated total for the weighted one or more data item matches to a predetermined threshold to determine if the customer interfacing with the first business platform application is the same customer interfacing with the second business platform application;

    generating, by a computing device processor, a different and unique federated identifier for the customer based on the determination that the customer interfacing with the first business platform application is the same as the customer interfacing with the second business platform application; and

    storing, in computing device memory, the federated identifier for the customer in a plurality of systems of record, wherein each system of record is associated (a) with the customer and (b) with a business platform application provided by the business.

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