Methods and apparatus to analyze and adjust demographic information
First Claim
1. A method to adjust demographic data, comprising:
- generating a first model based on reference demographic data corresponding to panelists, and based on second demographic data and behavioral data from a database proprietor that is separate from a first entity, the reference demographic data collected from the panelists by the first entity and stored by the first entity, and the second demographic data and the behavioral data corresponding to ones of the panelists having user accounts with the database proprietor;
using the first model to partition the second demographic data into a plurality of nodes, each node representing a respective subset of the second demographic data;
redistributing at least some of the second demographic data between at least some of the nodes to generate a second model;
applying the second model to third demographic data of the database proprietor; and
based on an output of the second model, determining whether to adjust at least some of the third demographic data.
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Abstract
Methods, apparatus, and articles of manufacture to analyze and adjust demographic information of audience members are disclosed. An example method involves generating a first model based on reference demographic data corresponding to panelists and based on second demographic data and behavioral data from a database proprietor. The second demographic data and the behavioral data correspond to ones of the panelists having user accounts with the database proprietor. The method also involves using the first model to partition the second demographic data into a plurality of nodes, each node representing a respective subset of the second demographic data. The method also involves redistributing at least some of the second demographic data between at least some of the nodes to generate a second model.
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Citations
21 Claims
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1. A method to adjust demographic data, comprising:
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generating a first model based on reference demographic data corresponding to panelists, and based on second demographic data and behavioral data from a database proprietor that is separate from a first entity, the reference demographic data collected from the panelists by the first entity and stored by the first entity, and the second demographic data and the behavioral data corresponding to ones of the panelists having user accounts with the database proprietor; using the first model to partition the second demographic data into a plurality of nodes, each node representing a respective subset of the second demographic data; redistributing at least some of the second demographic data between at least some of the nodes to generate a second model; applying the second model to third demographic data of the database proprietor; and based on an output of the second model, determining whether to adjust at least some of the third demographic data. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system to adjust demographic data, comprising:
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a modeler to generate a first model based on reference demographic data corresponding to panelists, and based on second demographic data and behavioral data from a database proprietor that is separate from a first entity, the reference demographic data collected from the panelists by the first entity and stored by the first entity, and the second demographic data and the behavioral data corresponding to ones of the panelists having user accounts with the database proprietor; an analyzer to analyze an output of the first model comprising the second demographic data partitioned into a plurality of nodes, each node representing a respective subset of the second demographic data; an adjuster to redistribute at least some of the second demographic data between at least some of the nodes to generate a second model; and a processor to; apply the second model to third demographic data of the database proprietor, and based on an output of the second model, determine whether to adjust at least some of the third demographic data. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A non-transitory computer readable medium comprising instructions that, when executed, cause a machine to at least:
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generate a first model based on reference demographic data corresponding to panelists, and based on second demographic data and behavioral data from a database proprietor that is separate from the first entity, the reference demographic data collected from the panelists by the first entity and stored by the first entity, and the second demographic data and the behavioral data corresponding to ones of the panelists having user accounts with the database proprietor; use the first model to partition the second demographic data into a plurality of nodes, each node representing a respective subset of the second demographic data; redistribute at least some of the second demographic data between at least some of the nodes to generate a second model; apply the second model to third demographic data of the database proprietor; and based on an output of the second model, determine whether to adjust at least some of the third demographic data. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification