First party cookie system and method
First Claim
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1. A system, comprising:
- a computer-based first party cookie system;
one or more computing devices, wherein each computing device is capable of storing a cookie that is used to track navigation of the computing device to one or more properties and has a browser executed on the computing device that is capable of navigating the computing device to the one or more properties;
each of the one or more properties having a web server and a domain name server, wherein the domain name server redirects the browser to the computer-based first party cookie system; and
the computer-based first party cookie system further comprising a cookie management component that drops a cookie onto the computing device as a first party when the browser is redirected to the computer-based first party cookie system and redirects the browser to the web server of the property.
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Abstract
A first party cookie system and method are provided, The system and method allow a third party to be able to drop a cookie on a computer in a privacy-compliant fashion thereby increasing the acceptance rate of cookies on computing devices.
18 Citations
14 Claims
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1. A system, comprising:
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a computer-based first party cookie system; one or more computing devices, wherein each computing device is capable of storing a cookie that is used to track navigation of the computing device to one or more properties and has a browser executed on the computing device that is capable of navigating the computing device to the one or more properties; each of the one or more properties having a web server and a domain name server, wherein the domain name server redirects the browser to the computer-based first party cookie system; and the computer-based first party cookie system further comprising a cookie management component that drops a cookie onto the computing device as a first party when the browser is redirected to the computer-based first party cookie system and redirects the browser to the web server of the property. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for dropping first party cookies by a third party, the method comprising:
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performing, in response to a request from a browser of a computing device, a domain name lookup by a domain name server of the property; redirecting, by the property, the browser to a first party cookie system; dropping, by the first party cookie system, a first party cookie onto the computing device; and redirecting, by the first party cookie system, the browser to a web server of the property. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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Specification