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Methods and apparatuses to track information via passing information during telephonic call process

  • US 9,094,486 B2
  • Filed: 06/12/2007
  • Issued: 07/28/2015
  • Est. Priority Date: 09/28/2005
  • Status: Active Grant
First Claim
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1. A method implemented in a telephonic apparatus, comprising:

  • submitting, by the telephonic apparatus, a query for a listing over a data communication network to a server;

    receiving, by the telephonic apparatus, the listing over the data communication network from the server, the listing embedded with information including first information identifying the query used to identify the listing, wherein the first information identifying the query comprises one or more of a search criterion and/or an identification of an advertisement;

    processing, by the telephonic apparatus, a user request for a telephonic connection to an advertiser identified in the listing; and

    responsive to the user request, causing, by the telephonic apparatus, association of the first information identifying the query used to identify the listing and second information identifying one or more circumstances related to the query with the telephonic connection to the advertiser, the causing comprising;

    providing, by the telephonic apparatus, the first information identifying the query used to identify the listing and the second information identifying one or more circumstances related to the query in a message transmitted to a connection server over the data communication network during establishing the telephonic connection between the telephonic apparatus and the advertiser identified in the listing, wherein the connection server associates the telephonic connection with the query used to identify the listing and the one or more circumstances related to the query based at least in part on the first information and the second information received during the establishing of the telephonic connection;

    wherein the second information identifying the one or more circumstances related to the query indicates one or more of a hierarchy of directories processed prior to the submitting the query for the listing, a predefined query, a link to the listing, a time related to the query, and/or a location related to the query; and

    wherein the telephonic connection is based at least in part on a telephonic reference, the telephonic reference comprising encrypted information, the encrypted information comprising at least some of the first information identifying the query and at least some of second information identifying one or more circumstances related to the query.

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