Systems and methods for providing a network link between broadcast content and content located on a computer network
First Claim
1. A system for linking content stored on a computer network with content broadcast over a television network, the system comprising:
- a broadcast data stream server including a database storing tokens representative of links between the content broadcast over the television network and the content stored on a computer network, and accesses delivery information representative of at least a duration for delivering the token;
a token registry for creating a respective token, registering the respective token, assembling one or more tokens into a token playlist, and storing the respective token and playlist in the database, the token registry allowing a content producer to at least one of create the respective token and track the respective token;
wherein the tokens are authorized for use by a token registry;
a trigger mechanism for indicating an instruction to deliver a playlist of tokens over the television network, the trigger mechanism generating a signal indicating the respective playlist of tokens and indicating a time for starting the delivery of the playlist of tokens, wherein the playlist of tokens includes at least one of the respective tokens and a time for starting the delivery of the respective token;
a communications interface having a channel in communication with a television set top box device for transferring the respective token to the television set top box device;
a storage, traffic, and automation system in communication with the broadcast data stream server for managing delivery of content to a multiplexer whereby content from the broadcast data stream server and content delivery triggered by the storage, traffic, and automation system are transformed into a stream of intermixed packages to be played out on the set top box;
a packet generator for generating the packets within a stream of television content to be broadcast over the television network;
the multiplexer coupled to the packet generator and the server for multiplexing a set of tokens stored in the database with the stream of television content, anda feedback monitor for receiving information sent from the set top box and checking to make sure that the received information matches the content that was sent to the set top box,wherein the token registry and the feedback monitor are on a same system,wherein the feedback monitor reports back to the content producer successful insertion of token data and successful delivery of token data, andwherein the token registry and the feedback monitor are part of a same device.
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Accused Products
Abstract
The invention relates, in various aspects, to systems and methods for linking content stored on a computer network with content broadcast over a television network. The system includes a database, a trigger mechanism, a communications interface, and a packet generator. The database stores tokens representative of links to the stored content and delivery information representative of at least a duration for delivering the token. The trigger mechanism indicates an instruction to deliver a token over the television network, generating a signal indicating a respective one of the stored tokens and a time for starting the delivery of the respective token. The communications interface has a channel in communication with a television set top box device for transferring the respective token to the television set top box device. The packet generator generates packets within a stream of television content to be broadcast over the television network.
255 Citations
25 Claims
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1. A system for linking content stored on a computer network with content broadcast over a television network, the system comprising:
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a broadcast data stream server including a database storing tokens representative of links between the content broadcast over the television network and the content stored on a computer network, and accesses delivery information representative of at least a duration for delivering the token; a token registry for creating a respective token, registering the respective token, assembling one or more tokens into a token playlist, and storing the respective token and playlist in the database, the token registry allowing a content producer to at least one of create the respective token and track the respective token; wherein the tokens are authorized for use by a token registry; a trigger mechanism for indicating an instruction to deliver a playlist of tokens over the television network, the trigger mechanism generating a signal indicating the respective playlist of tokens and indicating a time for starting the delivery of the playlist of tokens, wherein the playlist of tokens includes at least one of the respective tokens and a time for starting the delivery of the respective token; a communications interface having a channel in communication with a television set top box device for transferring the respective token to the television set top box device; a storage, traffic, and automation system in communication with the broadcast data stream server for managing delivery of content to a multiplexer whereby content from the broadcast data stream server and content delivery triggered by the storage, traffic, and automation system are transformed into a stream of intermixed packages to be played out on the set top box; a packet generator for generating the packets within a stream of television content to be broadcast over the television network; the multiplexer coupled to the packet generator and the server for multiplexing a set of tokens stored in the database with the stream of television content, and a feedback monitor for receiving information sent from the set top box and checking to make sure that the received information matches the content that was sent to the set top box, wherein the token registry and the feedback monitor are on a same system, wherein the feedback monitor reports back to the content producer successful insertion of token data and successful delivery of token data, and wherein the token registry and the feedback monitor are part of a same device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 21, 22, 23, 24, 25)
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20. A method for linking a content stored on a computer network with content broadcast over a television network, comprising:
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analyzing a television network and identifying a network location being adjacent to a channel directly coupling to a user site; locating a communications interface at the identified location and coupling the communications interface to the channel in communication with the user site; providing a broadcast data stream server including a database storing a plurality of tokens representative of links between the content broadcast over a television network and the content stored on a computer network, and accessing delivery information representative of at least a duration for delivering a respective token, wherein the tokens are authorized for use by a token registry; creating, by the token registry, the respective token, registering the respective token, assembling one or more tokens into a token playlist, and storing the respective token and the token playlist in the database; allowing a content producer to at least one of create the respective token and track the respective token; managing, by a storage, traffic, and automation system in communication with the broadcast data stream server, delivery of content to the multiplexer, wherein content from the broadcast data stream server and content delivery triggered by the storage, traffic, and automation system is transformed into a stream of intermixed packages to be played out on a consumer set top box; and triggering delivery of the token playlist over the television network, wherein triggering causes a packet generator at the communications interface to interface with a multiplexer and the server to multiplex a set of tokens stored in the database with packets within a stream of television content to be broadcast over the television network, wherein the packet generator generates the packets within the stream of television content, and wherein the token playlist includes at least one of the respective token and a time for starting the delivery of the respective token, monitoring a backchannel of the television network for a returned token, receiving, by a feedback monitor, a token sent from the set top box and comparing the received token to an expected token, and recording a result of the comparison with respect to whether or not the received token matches the expected token, wherein the creating the respective token and the receiving the token sent from the set top box are performed on a same system, wherein the recording the result of the comparison further comprises reporting back to the content producer successful insertion of token data and successful delivery of token data, and wherein the token registry and the feedback monitor are part of a same device.
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Specification