Incentivizing commerce by regionally localized broadcast signal in conjunction with automatic feedback or filtering
First Claim
1. A method for digital commerce in conjunction with a digital broadcast, the method comprising:
- a) receiving a digital broadcast signal with a digital broadcast receiving device, wherein the digital broadcast signal includes a commercial message and ancillary data associated with the commercial message, wherein the ancillary data is related to the broadcasting of the commercial message;
b) presenting the commercial message with a display device associated with the digital broadcast receiving device if a predetermined condition exists, wherein presenting the commercial message includes applying a presentation filter to the commercial message to determine the predetermined condition, wherein the presentation filter is based on input from an ancillary device in communication with the receiving device, wherein the predetermined condition is detected by a vehicle sensor and/or a biometric sensor included in the ancillary device;
c) generating response information using the ancillary data, wherein the response information is usable to determine an effectiveness of the commercial message in generating a response of a percipient of the commercial message, wherein the response information includes a current location of the percipient or a current location of the receiving device; and
d) transmitting the response information if a commercial transaction associated with the commercial message is completed.
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Accused Products
Abstract
A method for digital commerce in conjunction with a digital broadcast, the method may comprise: a) receiving a digital broadcast signal with a receiving device, wherein the digital broadcast signal includes a commercial message and ancillary data associated with the commercial message; b) presenting the commercial message with a display device associated with the digital broadcast receiving device if a predetermined condition exists; c) generating response information using the ancillary data, wherein the response information is usable to determine an effectiveness of the commercial message in generating a response of a percipient of the commercial message; and d) transmitting the response information if a commercial transaction associated with the commercial message is completed. An alternative method may include a), b) and determining an effectiveness of the commercial message in generating a response of a percipient of the commercial message.
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Citations
23 Claims
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1. A method for digital commerce in conjunction with a digital broadcast, the method comprising:
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a) receiving a digital broadcast signal with a digital broadcast receiving device, wherein the digital broadcast signal includes a commercial message and ancillary data associated with the commercial message, wherein the ancillary data is related to the broadcasting of the commercial message; b) presenting the commercial message with a display device associated with the digital broadcast receiving device if a predetermined condition exists, wherein presenting the commercial message includes applying a presentation filter to the commercial message to determine the predetermined condition, wherein the presentation filter is based on input from an ancillary device in communication with the receiving device, wherein the predetermined condition is detected by a vehicle sensor and/or a biometric sensor included in the ancillary device; c) generating response information using the ancillary data, wherein the response information is usable to determine an effectiveness of the commercial message in generating a response of a percipient of the commercial message, wherein the response information includes a current location of the percipient or a current location of the receiving device; and d) transmitting the response information if a commercial transaction associated with the commercial message is completed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method for digital commerce in conjunction with a digital broadcast, the method comprising:
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a) receiving a digital broadcast signal with a digital broadcast receiving device, wherein the digital broadcast signal includes a commercial message, b) presenting the commercial message with a display device associated with the digital broadcast receiving device if a predetermined condition exists, and c) determining an effectiveness of the commercial message in generating a response of a percipient of the commercial message by correlating information regarding subsequent percipient behavior to the broadcast of the commercial message, wherein the information regarding the subsequent behavior includes a plurality of behavioral information details received in the broadcast receiving device, wherein correlating the information regarding subsequent percipient behavior to the broadcast of the commercial message includes determining a confidence level for whether a predetermined commercial transaction associated with the commercial message took place based on pre-determined weights of each of the behavioral information details, wherein the behavioral information details include a location of the mobile digital broadcast receiving device, wherein the behavioral information details include one or more behavioral information details detected by a vehicle sensor and/or a biometric sensor in communication with the receiving device.
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22. A digital broadcast receiving device, comprising:
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a digital broadcast receiver, configured to receive programming over one or more digital broadcast channels; a processor coupled to the digital broadcast receiver; a display device; a memory coupled to the processor; a set of processor executable instructions embodied in the memory and executable by the processor, wherein the instructions are configured to implement a method for digital commerce in conjunction with a digital broadcast, the method comprising; a) receiving a digital broadcast signal with the digital broadcast receiver, wherein the digital broadcast signal includes a commercial message and ancillary data associated with the commercial message, wherein the ancillary data is related to the broadcasting of the commercial message; b) presenting the commercial message with the display device if a predetermined condition exists, wherein presenting the commercial message includes applying a presentation filter to the commercial message to determine the predetermined condition, wherein the presentation filter is based on input from an ancillary device in communication with the receiving device, wherein the predetermined condition is detected by a vehicle sensor and/or a biometric sensor included in the ancillary device; c) generating response information using the ancillary data, wherein the response information is usable to determine an effectiveness of the commercial message in generating a response of a percipient of the commercial message, wherein the response information includes a current location of the percipient or a current location of the receiving device; and d) transmitting the response information if a commercial transaction associated with the commercial message is completed. - View Dependent Claims (23)
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Specification