Coordinating advertisements at multiple playback devices

• US 9,098,868 B1
• Filed: 03/20/2007
• Issued: 08/04/2015
• Est. Priority Date: 03/20/2007
• Status: Active Grant

• Current Assignee: Qurio Holdings Incorporated
• Original Assignee: Qurio Holdings Incorporated
• Inventors: Issa, Alfredo C., Evans, Gregory Morgan, Walsh, Richard J.
• Primary Examiner(s): Vig, Naresh
• Assistant Examiner(s): Goldman, Michael
• Application Number:
  US11/688,404
• Time in Patent Office: 3,059 Days
• Field of Search: 705/14.4, 705/14.45, 705/14.49
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

A system and method for coordinating advertisements on multiple playback devices during playback of heterogeneous content are provided. In general, a virtual group of playback devices or users of the playback devices is formed and managed by a virtual group (VG) control function. In operation, the VG control function operates to coordinate advertisement slots in heterogeneous content being played by the playback devices and provide targeted advertisements to the playback devices for insertion into the coordinated advertisement slots. The targeted advertisements may be, for example, targeted advertisements for each user or playback device, targeted advertisements for subsets of the users or playback devices in the virtual group, targeted advertisements for the virtual group, targeted complementary advertisements for subsets of users or playback devices in the virtual group, or targeted complementary advertisements for the virtual group.

Claims

1. A central node for coordinating advertisements in heterogeneous content played by a plurality of playback devices comprising:

a digital storage device;

a communication interface associated with the digital storage device; and

a control system associated with the digital storage device and configured to;

receive from the plurality of playback devices schedule information identifying different content played by the plurality of playback devices; and

coordinate ad slots in the different content played by the plurality of playback devices based on the schedule information to concurrently coordinate the ad slots in the different content, wherein at least one targeted advertisement is provided to the plurality of playback devices for insertion into the coordinated ad slots.

2. The central node of claim 1 wherein the control system is further configured to:

adjust a timing of playback at one or more of the plurality of playback devices such that the ad slots in the different content played by the plurality of playback devices are coordinated.

3. The central node of claim 1 wherein the control system is further configured to:

insert artificial ad slots into content played by at least one of the plurality of playback devices such that the artificial ad slots are coordinated with the ad slots in the different content played by the others of the plurality of playback devices, wherein the artificial ad slots are separate from the ad slots.

4. The central node of claim 1 wherein the control system is further configured to:

extend an ad slot in content played by at least one of the plurality of playback devices such that the ad slots in the different content played by the plurality of playback devices are coordinated.

5. The central node of claim 1 wherein the control system is further configured to:

synchronize the ad slots in the different content played by the plurality of playback devices.

6. The central node of claim 1 wherein the control system is further configured to:

stagger the ad slots in the different content played by the plurality of playback devices.

7. The central node of claim 1 wherein the control system is further configured to:

identify a time at which an ad slot in content played by a first one of the plurality of playback devices is to occur; and

coordinate the ad slots in the different content played by the others of the plurality of playback devices with the ad slot in the content played by the first one of the plurality of playback devices.

8. The central node of claim 1 wherein the control system is further configured to:

identify a user of a first one of the plurality of playback devices as a super user; and

coordinate the ad slots in the different content played by the others of the plurality of playback devices with an ad slot in content played by the first one of the playback devices.

9. The central node of claim 1 wherein the control system is further configured to:

identify one of the plurality of playback devices as a playback device playing real-time programming; and

coordinate the ad slots in the different content played by the others of the plurality of playback devices with an ad slot in content played by the one of the playback devices playing real-time programming.

10. The central node of claim 1 wherein the control system is further configured to:

enable users of the plurality of playback devices to vote on when an ad slot is to occur; and

coordinate the ad slots in the different content played by the others of the plurality of playback devices based on the votes of the users of the plurality of playback devices.

11. The central node of claim 1 wherein the control system is further configured to:

coordinate the ad slots in the different content played by the plurality of playback devices such that the coordinated ad slots are optimized for the at least one targeted advertisement.

12. The central node of claim 1 wherein the control system is further configured to:

identify a targeted advertisement for each of the plurality of playback devices; and

effect transfer of the targeted advertisements to the plurality of playback devices, wherein the targeted advertisements are inserted into the coordinated ad slots in the different content played by the plurality of playback devices.

13. The central node of claim 1 wherein the control system is further configured to:

identify a targeted advertisement for each of a number of sub-groups of the plurality of playback devices; and

for each one of the number of sub-groups, effect transfer of the targeted advertisement to ones of the plurality of playback devices in the one of the number of sub-groups;

wherein the targeted advertisements are inserted into the coordinated ad slots in the different content played by the plurality of playback devices.

14. The central node of claim 1 wherein the control system is further configured to:

identify a complementary targeted advertisement to the plurality of playback devices; and

effect transfer of the complementary targeted advertisements to the plurality of playback devices, wherein the complementary targeted advertisements are inserted into the coordinated ad slots in the different content played by the plurality of playback devices.

15. The central node of claim 1 wherein the control system is further configured to:

identify a group of the plurality of playback devices having related users;

identify a complementary targeted advertisement for the related users; and

effect transfer of the complementary targeted advertisements to the group of the plurality of playback devices, wherein the complementary targeted advertisements are inserted into the coordinated ad slots in the different content played by the group of the plurality of playback devices.

16. The central node of claim 1 wherein the control system is further configured to:

provide a request to a remote ad server, wherein the remote ad server selects the at least one targeted advertisement for the plurality of playback devices in response to the request; and

effect transfer of the at least one targeted advertisement to the plurality of playback devices, wherein the at least one targeted advertisement is inserted into the coordinated ad slots in the different content played by the plurality of playback devices.

17. The central node of claim 16 wherein the request comprises information selected from a group consisting of information describing the different content played by the plurality of playback devices, information resulting from an analysis of the information describing the different content played by the plurality of playback devices, user preferences of users associated with the plurality of playback devices, information resulting from an analysis of the user preferences of the users associated with the plurality of playback devices, user profiles of the users associated with the plurality of playback devices, and information resulting from an analysis of the user profiles of the users associated with the plurality of playback devices, and the remote ad server is adapted to select the at least one targeted advertisement from a plurality of advertisements based on a comparison of the information in the request and information describing at least one of the plurality of advertisements.

18. The central node of claim 16 wherein the control system is further configured to:

receive the at least one targeted advertisement from the remote ad server; and

transfer the at least one targeted advertisement to the plurality of playback devices.

19. The central node of claim 16 wherein the control system is further configured to:

effect transfer of the at least one targeted advertisement from the remote ad server directly to the plurality of playback devices.

20. The central node of claim 1 wherein the control system is further configured to:

select the at least one targeted advertisement for the plurality of playback devices; and

effect transfer of the at least one targeted advertisement to the plurality of playback devices, wherein the at least one targeted advertisement is inserted into the coordinated ad slots in the different content played by the plurality of playback devices.

21. The central node of claim 20 wherein the control system is further configured to:

select the at least one targeted advertisement based on a comparison of information selected from a group consisting of;

information describing the different content played by the plurality of playback devices, user preferences of users associated with the plurality of playback devices, and user profiles of the users associated with the plurality of playback devices and information describing at least one of a plurality of available advertisements.

22. The central node of claim 20 wherein the control system is further configured to:

provide a request for the at least one targeted advertisement to a remote ad server;

receive the at least one targeted advertisement from the remote ad server; and

transfer the at least one targeted advertisement to the plurality of playback devices.

23. The central node of claim 20 wherein the control system is further configured to:

provide a request for the at least one targeted advertisement to a remote ad server, wherein, in response, the remote advertisement server transfers the at least one targeted advertisement directly to the plurality of playback devices.

24. The central node of claim 1 wherein, for each one of the plurality of playback devices, the schedule information comprises information selected from a group consisting of:

information describing content played by the one of the plurality of playback devices, a length or duration of the content played by the one of the plurality of playback devices, information defining at least one ad slot in the content played by the one of the plurality of playback devices, information describing at least one segment of the content played by the one of the plurality of playback devices, timing information identifying a current position in playback of the content played by the one of the plurality of playback devices, and playback events.

25. The central node of claim 1 wherein the schedule information comprises information identifying the different content played by the plurality of playback devices and the control system is further configured to:

for each one of the plurality of playback devices, obtain information selected from a group consisting of;

information describing content played by the one of the plurality of playback devices, a length or duration of the content played by the one of the plurality of playback devices, information defining at least one ad slot in the content played by the one of the plurality of playback devices, and information describing at least one segment of the content played by the one of the plurality of playback devices from a remote source based on the information identifying the content.

26. The central node of claim 1 wherein the plurality playback devices are associated to form a virtual group of playback devices.

27. The central node of claim 26 wherein users of the plurality of playback devices have a shared experience resulting from at least one of a group consisting of:

close physical proximity and interactions via a communications channel.

28. A system for coordinating advertisements in heterogeneous content played by a plurality of playback devices comprising:

at least one communication interface communicatively coupling the system to the plurality of playback devices; and

a control system associated with the at least one communication interface and adapted to;

receive from the plurality of playback devices schedule information identifying different content played by the plurality of playback devices; and

interact with the plurality of playback devices to coordinate ad slots in the different content played by the plurality of playback devices based on the schedule information to concurrently coordinate the ad slots in the different content, wherein at least one targeted advertisement is provided to the plurality of playback devices for insertion into the coordinated ad slots.