Methods and apparatus for referring media content

• US 9,100,549 B2
• Filed: 05/12/2008
• Issued: 08/04/2015
• Est. Priority Date: 05/12/2008
• Status: Expired due to Fees

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Jacobs, Paul E., Chandhok, Ravinder Paul
• Primary Examiner(s): Zele, Krista
• Assistant Examiner(s): DESAI, MARGISHI V
• Application Number:
  US12/119,418
• Publication Number:
  US 20090282111A1
• Time in Patent Office: 2,640 Days
• Field of Search: 370/312, 455/414.1, 709/231, 709/233, 709/219, 725/46
• US Class Current: 1/1
• CPC Class Codes: G06F 16/41 Indexing; Data structures therefor; Storage structures
• CPC Class Codes: H04H 20/57 for mobile receivers
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/44213 Monitoring of end-user related data arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/6408 Unicasting
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Methods, devices, computer program products and systems are provided for referring media content at communication devices, such as wireless communication devices. The methods, systems and devices allow for all forms of media content to be referred, such as audio, video, multimedia content and the like and, in particular advertising content. In addition, the methods, systems and devices provide for the content providers to optimize the delivery schedules and/or methods of delivery based on the volume of referrals. In addition, by tracking the volume of referrals, content providers can alter billing structure, such as advertising rates associated with advertising content.

Claims

1. A method of referring content, comprising:

obtaining, via a one-to-many transmission received by a first communication device, a plurality of content, wherein each of the plurality of content comprises a corresponding first content identifier;

obtaining, at the first communication device, the first content identifier corresponding to a predetermined one of the plurality of content desired to be referred;

obtaining, at the first communication device, a referral identifier corresponding to a predetermined referral-receiving device; and

referring the predetermined one of the plurality of content to the predetermined referral-receiving device by transmitting a first referral message comprising the first content identifier and the referral identifier to both the predetermined referral-receiving device and a network device,

wherein the network device is operable to generate and transmit to the predetermined referral-receiving device, based on and in response to receiving the referral identifier, a second referral message including a second content identifier corresponding to the predetermined one of the plurality of content and a delivery schedule exclusively for transmissions of the referred content,

wherein the second referral message is operable, upon receipt by the predetermined referral-receiving device, to activate the predetermined referral-receiving device to receive and store a broadcast transmission or a multicast transmission of the predetermined one of the plurality of content at a time specified by the delivery schedule exclusively for the transmissions of the referred content.

2. The method of claim 1, wherein obtaining, via the one-to-many transmission further comprises receiving the plurality of content via at least one of a first broadcast transmission and a first multicast transmission.

3. The method of claim 1, wherein obtaining, at the first communication device, the first content identifier further comprises receiving a user input identifying the predetermined one of the plurality of content.

4. The method of claim 1, wherein obtaining, at the first communication device, the referral identifier further comprises receiving a user input identifying the predetermined referral-receiving device.

5. The method of claim 1, wherein referring the predetermined one of the plurality of content further comprises transmitting the first referral message to the predetermined referral-receiving device based on the referral identifier.

6. The method of claim 5, wherein the first referral message is operable to activate the predetermined referral-receiving device to listen for a unicast transmission of the referred content when the predetermined referral-receiving device is unable to receive and store the broadcast transmission or the multicast transmission of the predetermined one of the plurality of content at the time specified by the delivery schedule exclusively for the transmissions of the referred content.

7. The method of claim 5, wherein the first referral message further comprises a link operable for providing a unicast transmission of the referred content.

8. The method of claim 1, wherein the predetermined content to be referred comprises advertising content.

9. A communication device, comprising a processor configured with executable instructions to perform operations comprising:

obtaining, via a one-to-many transmission, a plurality of content wherein each of the plurality of content comprises a corresponding first content identifier;

obtaining the first content identifier corresponding to a predetermined one of the plurality of content desired to be referred;

obtaining a referral identifier corresponding to a predetermined referral-receiving device; and

referring the predetermined one of the plurality of content to the predetermined referral-receiving device by transmitting a first referral message comprising the first content identifier and the referral identifier to both the predetermined referral-receiving device and a network device,

wherein the network device is operable to generate and transmit to the predetermined referral-receiving device, based on and in response to receiving the referral identifier, a second referral message including a second content identifier corresponding to the predetermined one of the plurality of content and a delivery schedule exclusively for transmissions of the referred content,

wherein the second referral message is operable, upon receipt by the predetermined referral-receiving device, to activate the predetermined referral-receiving device to listen for a broadcast transmission or multicast transmission of the predetermined one of the plurality of content at a time specified by the delivery schedule for the transmissions of the referred content.

10. A non-transitory machine-readable storage medium having stored thereon executable instructions configured to cause a processor of a communication device to perform operations comprising:

obtaining, via a one-to-many transmission a plurality of content, wherein each of the plurality of content comprises a corresponding first content identifier;

obtaining the first content identifier corresponding to a predetermined one of the plurality of content desired to be referred;

obtaining a referral identifier corresponding to a predetermined referral-receiving device; and

referring the predetermined one of the plurality of content to the predetermined referral-receiving device by transmitting a first referral message comprising the first content identifier and the referral identifier to both the predetermined referral-receiving device and a network device,

wherein the first referral message is configured to cause the network device to generate and transmit to the predetermined referral-receiving device, based on and in response to receiving the referral identifier, a second referral message including a second content identifier corresponding to the predetermined one of the plurality of content and a delivery schedule exclusively for transmissions of the referred content.

11. The non-transitory machine-readable storage medium of claim 10, wherein the stored executable instructions are configured to cause the processor to perform operations such that obtaining, via the one-to-many transmission further comprises receiving the plurality of content via at least one of a broadcast transmission and a multicast transmission.

12. The non-transitory machine-readable storage medium of claim 10, wherein the stored executable instructions are configured to cause the processor to perform operations such that obtaining, at the communication device, the first content identifier further comprises receiving a user input identifying the predetermined one of the plurality of content.

13. The non-transitory machine-readable storage medium of claim 10, wherein the stored executable instructions are configured to cause the processor to perform operations such that obtaining, at the communication device, the referral identifier further comprises receiving a user input identifying the predetermined referral-receiving device.

14. The non-transitory machine-readable storage medium of claim 10, wherein the stored executable instructions are configured to cause the processor to perform operations such that referring the predetermined one of the plurality of content further comprises transmitting the first referral message to the predetermined referral-receiving device based on the referral identifier.

15. The non-transitory machine-readable storage medium of claim 14, wherein the first referral message is operable, upon receipt by the predetermined referral-receiving device, to activate the predetermined referral-receiving device to listen for another one-to-many transmission of the referred content.

16. The non-transitory machine-readable storage medium of claim 14, wherein the first referral message further comprises a link operable for providing a unicast transmission of the referred content.

17. The non-transitory machine-readable storage medium of claim 10, wherein the predetermined content to be referred comprises advertising content.

18. A communication device, comprising:

means for obtaining, via a one-to-many transmission, a plurality of content, wherein each of the plurality of content comprises a corresponding first content identifier;

means for obtaining the first content identifier corresponding to a predetermined one of the plurality of content desired to be referred;

means for obtaining a referral identifier corresponding to a predetermined referral-receiving device; and

a means for referring the predetermined one of the plurality of content to the predetermined referral-receiving device by transmitting a first referral message comprising the first content identifier and the referral identifier to both the predetermined referral-receiving device and a network device,

wherein the first referral message is configured to cause the network device to generate and transmit to the predetermined referral-receiving device, based on and in response to receiving the referral identifier, a second referral message including a second content identifier corresponding to the predetermined one of the plurality of content and a delivery schedule exclusively for transmissions of the referred content.

19. The communication device of claim 18, wherein means for obtaining, via the one-to-many transmission further comprises means for receiving the plurality of content via at least one of a broadcast transmission and a multicast transmission.

20. The communication device of claim 18, wherein means for obtaining, at the communication device, the first content identifier further comprises means for receiving a user input identifying the predetermined one of the plurality of content.

21. The communication device of claim 18, wherein means for obtaining, at the communication device, the referral identifier further comprises means for receiving a user input identifying the predetermined referral-receiving device.

22. The communication device of claim 18, wherein means for referring the predetermined one of the plurality of content further comprises means for transmitting the first referral message to the predetermined referral-receiving device based on the referral identifier.

23. The communication device of claim 22, wherein the first referral message is operable, upon receipt by the predetermined referral-receiving device, to activate the predetermined referral-receiving device to listen for another one-to-many transmission of the referred content.

24. The communication device of claim 23, wherein the first referral message further comprises a link operable for providing a unicast transmission of the referred content.

25. The communication device of claim 18, wherein the predetermined content to be referred comprises advertising content.

26. A communication device, comprising:

a computer platform including a processor and a memory;

a content receiver in communication with the processor and operable to receive one-to-many transmissions of a plurality of content; and

a content referral module stored in the memory and executable by the processor, wherein the content referral module is operable to obtain a first content identifier corresponding to a predetermined one of the plurality of content desired to be referred, obtain a referral identifier corresponding to a predetermined referral-receiving device and generate a first referral message that includes the first content identifier and the referral identifier for transmitting to both the predetermined referral-receiving device and a network device,

wherein the first referral message is configured to cause the network device to generate and transmit to the predetermined referral-receiving device, based on and in response to receiving the referral identifier, a second referral message including a second content identifier corresponding to the predetermined one of the plurality of content and a delivery schedule exclusively for transmissions of the referred content.

27. The communication device of claim 26, wherein the content receiver is further operable to receive at least one of broadcast content and multicast content.

28. The communication device of claim 26, wherein the content referral module is further operable to receive a user input for identifying the predetermined one of the plurality of content.

29. The communication device of claim 26, wherein the content referral module is further operable to receive a user input for identifying the predetermined referral-receiving device.

30. The communication device of claim 26, wherein the content referral module is further operable to further define the first referral message as including a content listening activator operable to activate, upon receipt by the predetermined referral-receiving device, the predetermined referral-receiving device to listen for a one-to-many transmission of the referred content.

31. The communication device of claim 26, wherein the content referral module is further operable to further define the first referral message as including a link operable to provide a unicast transmission of the referred content.

32. The communication device of claim 26, wherein the predetermined one of the plurality of content comprises advertising content.

33. The communication device of claim 26, further comprising a communication module in communication with the processor and operable to transmit the first referral message to at least one of the network device and the predetermined referral-receiving device.

34. The communication device of claim 33, wherein the communication module further comprises the content receiver.

67. The network device of claim 33, wherein the referral coordinator module is further operable to generate the second referral message comprising a link operable for unicasting the predetermined referred content to the predetermined referral-receiving device.

35. A method for referring content, comprising:

receiving, at a network device, a first referral message from a communication device, wherein the first referral message includes a first content identifier corresponding to a predetermined referred content and a referral identifier corresponding to a predetermined referral-receiving device, and wherein the first content identifier is also transmitted by the communication device to the predetermined referral-receiving device;

transmitting a second referral message to the predetermined referral-receiving device based on and in response to receiving the first referral message, wherein the second referral message comprises a second content identifier corresponding to the predetermined referred content and a delivery schedule exclusively for transmissions of the predetermined referred content; and

adjusting the delivery schedule for the transmissions of the predetermined referred content to increase or decrease a frequency of broadcast transmissions or multicast transmissions of the predetermined referred content exclusively based on a rate at which the predetermined referred content is being referred.

36. The method of claim 35, further comprising optimizing future transmissions of the predetermined referred content based on receipt of the first referral message.

37. The method of claim 36, wherein optimizing further comprises adjusting a transmission schedule for the predetermined referred content based on the rate at which the predetermined referred content is being referred.

38. The method of claim 36, wherein optimizing further comprises determining a content delivery mechanism for delivery of the predetermined referred content to the predetermined referral-receiving device.

39. The method of claim 38, wherein determining the content delivery mechanism further comprises determining the content delivery mechanism chosen from a group consisting of multicast transmission and unicast transmission.

40. The method of claim 35, wherein transmitting the second referral message to the predetermined referral-receiving device further comprises multicasting the second referral message to the predetermined referral-receiving device.

41. The method of claim 35, wherein transmitting the second referral message to the predetermined referral-receiving device further comprises transmitting the second referral message in conjunction with scheduled transmissions of the predetermined referred content.

42. The method of claim 35, wherein transmitting the second referral message further defines the second content identifier as a link operable for unicasting the predetermined referred content to the predetermined referral-receiving device.

43. A network device, comprising a processor configured with executable instructions to perform operations comprising:

receiving a first referral message from a communication device, wherein the first referral message includes a first content identifier corresponding to a predetermined referred content and a referral identifier corresponding to a predetermined referral-receiving device, and wherein the first content identifier is also transmitted by the communication device to the predetermined referral-receiving device;

transmitting a second referral message to the predetermined referral-receiving device based on and in response to receiving the first referral message, wherein the second referral message comprises a second content identifier corresponding to the predetermined referred content and a delivery schedule exclusively for transmissions of the predetermined referred content; and

adjusting the delivery schedule for the transmissions of the predetermined referred content to increase or decrease a frequency of broadcast transmissions or multicast transmissions of the predetermined referred content exclusively based on a rate at which the predetermined referred content is being referred.

44. A non-transitory machine-readable storage medium having stored thereon executable instructions configured to cause a processor of a network device to perform operations comprising:

receiving, at the network device, a first referral message from a communication device, wherein the first referral message includes a first content identifier corresponding to a predetermined referred content and a referral identifier corresponding to a respective predetermined referral-receiving device, and wherein the first content identifier is also transmitted by the communication device to the predetermined referral-receiving device;

transmitting a second referral message to the predetermined referral-receiving device based on and in response to receiving the first referral message, wherein the second referral message comprises a second content identifier corresponding to the predetermined referred content and a delivery schedule exclusively for transmissions of the predetermined referred content; and

adjusting the delivery schedule for the transmissions of the predetermined referred content to increase or decrease a frequency of broadcast transmissions or multicast transmissions of the predetermined referred content exclusively based on a rate at which the predetermined referred content is being referred.

45. The non-transitory machine-readable storage medium of claim 44, wherein the stored executable instructions are configured to cause the processor to perform operations further comprising:

optimizing future transmissions of the predetermined referred content based on receipt of the first referral message.

46. The non-transitory machine-readable storage medium of claim 45, wherein the stored executable instructions are configured to cause the processor to perform operations such that optimizing further comprises adjusting a transmission schedule for the predetermined referred content based on the rate at which the predetermined referred content is being referred.

47. The non-transitory machine-readable storage medium of claim 45, wherein the stored executable instructions are configured to cause the processor to perform operations such that optimizing further comprises determining a content delivery mechanism for delivery of the predetermined referred content to the predetermined referral-receiving device.

48. The non-transitory machine-readable storage medium of claim 47, wherein the stored executable instructions are configured to cause the processor to perform operations such that determining the content delivery mechanism further comprises determining the content delivery mechanism chosen from a group consisting of multicast transmission and unicast transmission.

49. The non-transitory machine-readable storage medium of claim 44, wherein the stored executable instructions are configured to cause the processor to perform operations such that transmitting the second referral message to the predetermined referral-receiving device further comprises multicasting the second referral message to the predetermined referral-receiving device.

50. The non-transitory machine-readable storage medium of claim 44, wherein the stored executable instructions are configured to cause the processor to perform operations such that transmitting the second referral message to the predetermined referral-receiving device further comprises transmitting the second referral message in conjunction with scheduled transmissions of the predetermined referred content.

51. The non-transitory machine-readable storage medium of claim 44, wherein the stored executable instructions are configured to cause the processor to perform operations such that transmitting the second referral message further defines the second content identifier as a link operable for unicasting the predetermined referred content to the predetermined referral-receiving device.

52. A network device, comprising:

means for receiving a first referral message from a communication device, wherein the first referral message includes a first content identifier corresponding to a predetermined referred content and a referral identifier corresponding to a predetermined referral-receiving device, and wherein the first content identifier is also transmitted by the communication device to the predetermined referral-receiving device;

means for transmitting a second referral message to the predetermined referral-receiving device based on and in response to receiving the first referral message, wherein the second referral message comprises a second content identifier corresponding to the predetermined referred content and a delivery schedule exclusively for transmissions of the predetermined referred content; and

means for adjusting the delivery schedule for the transmissions of the predetermined referred content to increase or decrease a frequency of broadcast transmissions or multicast transmissions of the predetermined referred content exclusively based on a rate at which the predetermined referred content is being referred.

53. The network device of claim 52, further comprising means for optimizing future transmissions of the predetermined referred content based on receipt of the first referral message.

54. The network device of claim 53, wherein means for optimizing further comprises means for adjusting a frequency of transmissions in a transmission schedule for the predetermined referred content based on the rate at which the predetermined referred content is being referred.

55. The network device of claim 53, wherein means for optimizing further comprises means for determining a content delivery mechanism for delivery of the predetermined referred content to the predetermined referral-receiving device.

56. The network device of claim 55, wherein means for determining the content delivery mechanism further comprises means for determining the content delivery mechanism chosen from a group consisting of multicast transmission and unicast transmission.

57. The network device of claim 52, wherein means for transmitting the second referral message to the predetermined referral-receiving device further comprises means for multicasting the second referral message to the predetermined referral-receiving device.

58. The network device of claim 52, wherein means for transmitting the second referral message to the predetermined referral-receiving device further comprises means for transmitting the second referral message in conjunction with scheduled transmissions of the predetermined referred content.

59. The network device of claim 52, wherein means for transmitting the second referral message further defines the second content identifier as a link operable for unicasting the predetermined referred content to the predetermined referral-receiving device.

60. A network device, comprising:

a computer platform including a processor and a memory;

a communication module in communication with the processor that is operable to receive a first referral message from a communication device, wherein the first referral message includes a first content identifier corresponding to a predetermined referred content and a referral identifier corresponding to a predetermined referral-receiving device, wherein the first content identifier is also transmitted by the communication device to the predetermined referral-receiving device;

a referral coordinator module stored in the memory and executable by the processor, wherein the referral coordinator module is operable to generate a second referral message that is transmitted, by the communication module based on and in response to receiving the first referral message, to the predetermined referral receiving device, wherein the second referral message comprises a second content identifier corresponding to the predetermined referred content and a delivery schedule exclusively for transmissions of the predetermined referred content; and

a delivery optimization module stored in the memory and executable by the processor, wherein the delivery optimization module is operable to adjust the delivery schedule for the transmissions of the predetermined referred content to increase or decrease a frequency of broadcast transmissions or multicast transmissions of the predetermined referred content exclusively based on a rate at which the predetermined referred content is being referred.

61. The network device of claim 60, further comprising a referred content optimization module operable to optimize future transmissions of the predetermined referred content based on the receipt of the first referral message.

62. The network device of claim 61, wherein the referred content optimization module is further operable to adjust a transmission schedule for the predetermined referred content based of the rate at which the predetermined referred content is being referred.

63. The network device of claim 61, wherein the referred content optimization module is further operable to determine a content delivery mechanism for delivery of the predetermined referred content to the predetermined referral-receiving device.

64. The network device of claim 63, wherein the referred content optimization module is further operable to determine the content delivery mechanism chosen from a group consisting of multicast transmission and unicast transmission.

65. The network device of claim 60, wherein the communication module is further operable to multicast the second referral message to the predetermined referral-receiving device.

66. The network device of claim 60, wherein the communication module is further operable to transmit the second referral message in conjunction with scheduled transmissions of the predetermined referred content.

68. A method of obtaining content, comprising:

receiving a first referral message from a referring communication device comprising a first referred content identifier and a second referral message from a network device comprising a second referred content identifier and a delivery schedule exclusively for transmissions of referred content, wherein the second referral message was transmitted based on and in response to the network device receiving the first referral message from the communication device;

receiving a one-to-many transmission of a plurality of content optimized, at least in part, based on the second referral message, wherein each of the plurality of content corresponds to a respective content identifier; and

obtaining the referred content from the one-to-many transmission if a match exists between the second referred content identifier and a respective content identifier of one of the plurality of content.

69. The method of claim 68, wherein receiving the second referral message further comprises receiving another one-to-many transmission that includes the second referral message.

70. The method of claim 68, further comprising obtaining the referred content via a unicast transmission if no match exists in the one-to-many transmission.

71. The method of claim 68, wherein receiving the first referral message further defines the first referral message as including a link to a unicast transmission of the referred content.

72. The method of claim 68, wherein receiving the one-to-many transmission of the plurality of content optimized, at least in part, based on the second referral message further defines optimized as adjustments to content delivery schedules based on a volume of content referrals.

73. A communication device, comprising a processor configured with executable instructions to perform operations comprising:

receiving a first referral message from a referring communication device comprising a first referred content identifier and a second referral message from a network device comprising a second referred content identifier and a delivery schedule exclusively for transmissions of referred content, wherein the second referral message was transmitted based on and in response to the network device receiving the first referral message from the referring communication device;

receiving a one-to-many transmission of a plurality of content optimized, at least in part, based on the second referral message, wherein each of the plurality of content corresponds to a respective content identifier; and

obtaining the referred content from the one-to-many transmission if a match exists between the second referred content identifier and a respective content identifier of one of the plurality of content.

74. A non-transitory machine-readable storage medium having stored thereon executable instructions configured to cause a processor of a communication device to perform operations comprising:

receiving a first referral message from a referring communication device comprising a first referred content identifier and a second referral message from a network device comprising a second referred content identifier and a delivery schedule exclusively for transmissions of referred content, wherein the second referral message was transmitted based on and in response to the network device receiving the first referral message from the referring communication device;

receiving a one-to-many transmission of a plurality of content optimized, at least in part, based on the second referral message, wherein each of the plurality of content corresponds to a respective content identifier; and

obtaining the referred content from the one-to-many transmission if a match exists between the second referred content identifier and a respective content identifier of one of the plurality of content.

75. The non-transitory machine-readable storage medium of claim 74, wherein the stored executable instructions are configured to cause the processor to perform operations such that receiving the first referral message further comprises receiving another one-to-many transmission that includes the second referral message.

76. The non-transitory machine-readable storage medium of claim 74, wherein the stored executable instructions are configured to cause the processor to perform operations such that receiving the first referral message further comprises receiving the first referral message transmitted directly from the referring communication device.

77. The non-transitory machine-readable storage medium of claim 74, wherein the stored executable instructions are configured to cause the processor to perform operations further comprising obtaining the referred content via a unicast transmission if no match exists in the one-to-many transmission.

78. The non-transitory machine-readable storage medium of claim 74, wherein the stored executable instructions are configured to cause the processor to perform operations such that receiving the first referral message further defines the first referral message as including a link to a unicast transmission of the referred content.

79. The non-transitory machine-readable storage medium of claim 74, wherein the stored executable instructions are configured to cause the processor to perform operations such that receiving the one-to-many transmission of the plurality of content optimized, at least in part, based on the second referral message further defines optimized as adjustments to content delivery schedules based on a volume of content referrals.

80. A communication device, comprising:

means for receiving a first referral message from a referring communication device comprising a first referred content identifier and a second referral message from a network device comprising a second referred content identifier and a delivery schedule exclusively for transmissions of referred content, wherein the second referral message was transmitted based on and in response to the network device receiving the first referral message from the referring communication device;

means for receiving a one-to-many transmission of a plurality of content optimized, at least in part, based on the second referral message, wherein each of the plurality of content corresponds to a respective content identifier; and

means for obtaining the referred content from the one-to-many transmission if a match exists between the second referred content identifier and a respective content identifier of one of the plurality of content.

81. The communication device of claim 80, wherein means for receiving the first referral message further comprises means for receiving another one-to-many transmission that includes the second referral message.

82. The communication device of claim 80, wherein means for receiving the first referral message further comprises means for receiving the first referral message transmitted directly from the referring communication device.

83. The communication device of claim 80, further comprising means for obtaining the referred content via a unicast transmission if no match exists in the one-to-many transmission.

84. The communication device of claim 80, wherein means for receiving the first referral message further defines the first referral message as including a link to a unicast transmission of the referred content.

85. The communication device of claim 80, wherein means for receiving a one-to-many transmission of the plurality of content optimized, at least in part, based on the second referral message further defines optimized as adjustments to content delivery schedules based on a volume of content referrals.

86. A communication device, comprising:

a computer platform including a processor and a memory;

a communication module in communication with the processor, wherein the

communication module is operable to receive a first referral message from a referring communication device comprising a first referred content identifier and a second referral message from a network device comprising a second referred content identifier and a delivery schedule exclusively for transmissions of referred content, wherein the second referral message was transmitted based on and in response to the network device receiving the first referral message from the referring communication device,

and operable to receive a one-to-many transmission of a plurality of content optimized, at least in part, based on the second referral message, wherein each of the plurality of content corresponds to a respective content identifier and the one-to-many transmission comprises at least one of a broadcast transmission or a multicast transmission; and

a referral implementer module stored in the memory and executable by the processor, wherein the referral implementer module is operable to obtain the referred content if a match exists between the second referred content identifier and a respective content identifier of one of the plurality of content.

87. The communication device of claim 86, wherein the communication module is further operable to receive another one-to-many transmission that includes the second referral message.

88. The communication device of claim 86, wherein the referral implementer module is further operable to obtain the referred content from the memory.

89. The communication device of claim 86, wherein the referral implementer module is further operable to obtain the referred content from a unicast transmission if no match exists in the one-to-many transmission.