Determining audience state or interest using passive sensor data
First Claim
Patent Images
1. A system comprising:
- one or more processors; and
one or more memories storing instructions that, response to execution by the one or more processors, cause the one or more processors to perform operations comprising;
receiving a media type describing a particular portion of a media program;
receiving sensor data for a person, the sensor data passively sensed during presentation of the media program to the person;
determining, based on the sensor data, a state of the person during the particular portion of the media program, the state being a sad, a related talking, an unrelated talking, a disgusted, an afraid, a smiling, a scowling, a placid, a surprised, an angry, a laughing, a screaming, a clapping, a waving, a cheering, a looking-away, a looking-toward, a leaning-away, a leaning-toward, an asleep, or a departed state;
adjusting the determined state based, at least in part, on historical sensor data;
responsive to the adjusting, deriving an interest level graph based, at least in part, on the determined state of the person during the particular portion of the media program; and
providing the interest level graph and the media type describing the particular portion of the media program effective to enable measurement of a value of the media program, assessment of a potential value of a similar media program or portion thereof, control of presentation of the media program, or automatic rating, for the person, of the media program.
2 Assignments
0 Petitions
Accused Products
Abstract
This document describes techniques and apparatuses for determining an audience'"'"'s state or interest using passive sensor data. The techniques receive sensor data that measures an audience during presentation of a media program. The techniques, based on this sensor data, then determine a state or interest of the audience members during the media program.
-
Citations
20 Claims
-
1. A system comprising:
-
one or more processors; and one or more memories storing instructions that, response to execution by the one or more processors, cause the one or more processors to perform operations comprising; receiving a media type describing a particular portion of a media program; receiving sensor data for a person, the sensor data passively sensed during presentation of the media program to the person; determining, based on the sensor data, a state of the person during the particular portion of the media program, the state being a sad, a related talking, an unrelated talking, a disgusted, an afraid, a smiling, a scowling, a placid, a surprised, an angry, a laughing, a screaming, a clapping, a waving, a cheering, a looking-away, a looking-toward, a leaning-away, a leaning-toward, an asleep, or a departed state; adjusting the determined state based, at least in part, on historical sensor data; responsive to the adjusting, deriving an interest level graph based, at least in part, on the determined state of the person during the particular portion of the media program; and providing the interest level graph and the media type describing the particular portion of the media program effective to enable measurement of a value of the media program, assessment of a potential value of a similar media program or portion thereof, control of presentation of the media program, or automatic rating, for the person, of the media program. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. A computer-implemented method comprising:
-
receiving sensor data for an audience, the sensor data passively sensed during presentation of a media program to the audience; determining, based on a media type describing a particular portion of the media program and the sensor data for the audience passively sensed during the presentation of the particular portion of the media program to the audience, an interest level of the audience to the particular portion of the media program; normalizing the determined interest level of the audience based on historical interest levels for a person in the audience; producing an interest level graph that indicates the determined and normalized interest level of the audience to the particular portion of the media program; and providing the interest level graph of the audience, the interest level graph indicating a value of the media program, usable to assess a potential value of a similar media program or portion thereof, usable to control presentation of the media program, or indicating a rating for the media program. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
-
-
20. A computer-implemented method comprising:
-
passively sensing or receiving sensor data for an audience, the sensor data passively sensed at time periods during which a media program is presented to the audience and from an audience-sensing device capable of sensing head or skeletal orientation or movement, the sensor data including the head or skeletal orientation or movement; determining, based on the sensor data, multiple states of at least one person in the audience for the time periods during which the media program is presented to the audience; normalizing one of the determined multiple states based, at least in part, on historical sensor data for the at least one person in the audience; receiving one or more media types describing respective portions included in the media program; determining, based on the one or more media types describing respective portions included in the media program and the multiple states of the person in the audience, multiple interest levels of the person for the time periods; generating an interest graph that includes the determined multiple interest levels of the person for the time periods; and providing the interest graph to an advertising entity effective to enable the advertising entity to measure a value of the media program, a media creator effective to enable the media creator to assess a potential value of a similar media program, a controller effective to enable the controller to control presentation of the media program, or a rating entity effective to enable the rating entity to automatically rate the media program for the person.
-
Specification