Visualization of user sentiment for product features

• US 9,105,036 B2
• Filed: 09/11/2012
• Issued: 08/11/2015
• Est. Priority Date: 09/11/2012
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Mass, Yosi, Roitman, Haggai
• Primary Examiner(s): Zarka, David
• Assistant Examiner(s): KRAVITZ, BRIAN S
• Application Number:
  US13/609,302
• Publication Number:
  US 20140071134A1
• Time in Patent Office: 1,064 Days
• Field of Search: 345/440, 705/347, 705 261- 272
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Method, system, and computer program product are provided for visualization of user sentiment for one or more product features. The method may include: providing one or more product image templates, a product image template having a location representing a product feature; obtaining an aggregated sentiment score for a product feature from user generated content; mapping the aggregated sentiment score to a score visualization on a visualization scale; and representing the location in the product image template relating to the product feature with the score visualization for the aggregated sentiment score to provide a visualization of the product. The method may also include: collecting one or more text expressions from user generated content relating to a product feature; representing one or more text expressions in relation to the product feature in the product image template.

Claims

1. A computer-implemented method for visualization of user sentiment for a product, comprising:

providing a product image template, of a product offered to be purchased by consumers, wherein the product has a plurality of product features that exist simultaneously in the product, wherein the product image template having a plurality of locations respectively representing the plurality of product features;

obtaining an aggregated sentiment score for each of the plurality of product features from user generated content;

mapping the aggregated sentiment scores to score visualizations on a visualization scale, wherein each score visualization is associated with a different product feature of the plurality of product features; and

representing each of the plurality of locations in the product image template relating to a respective product feature with the mapped score visualization for the aggregated sentiment score that is associated with the respective product feature, whereby a visualization of the product is enriched with the score visualizations that indicate the aggregated sentiment scores of the plurality of product features.

2. The method as claimed in claim 1, including:

collecting user generated content;

obtaining multiple sentiment scores for the plurality of product features.

3. The method as claimed in claim 1, wherein the sentiment score is a polarity score in a given range between positive and negative sentiments.

4. The method as claimed in claim 1, including:

collecting one or more text expressions from user generated content relating to the plurality of product features;

representing one or more text expressions in relation to the plurality of product features in the product image template.

5. The method as claimed in claim 4, including:

selecting one or more most appropriate text expressions for the plurality of product features for representing in the product image template.

6. The method as claimed in claim 1, wherein the product image template forms a three-dimensional or a two-dimensional representation of the product.

7. The method as claimed in claim 6, including:

providing user navigation for the product representation to move around the product and to view the plurality of score visualizations on the plurality of locations in the product.

8. The method as claimed in claim 1, wherein the plurality of product features are located on the product image template by labeled anchors.

9. The method as claimed in claim 1, further comprising providing in each of the plurality of locations, a text expression representative of the score of the feature corresponding to the location.

10. The method as claimed in claim 9, wherein providing the text expression comprises providing the text expression responsive to hovering of a pointer device over the respective location.

11. The method as claimed in claim 1, wherein each location of the plurality of locations is a call-out area with a pointer to a representation of a corresponding product feature of the plurality of product features in the product image template.

12. The method as claimed in claim 1, including:

the product image template having a location representing the product;

obtaining a product aggregated sentiment score for the product from user generated content;

mapping the product aggregated sentiment score to a product score visualization on the visualization scale; and

representing the location in the product image template with the product score visualization, whereby a representation of the product is enriched with both the product visualization score and the visualization scores of the product features.

13. The method as claimed in claim 1, wherein the visualization scale is one of the group of:

a range of colors, a range of color shades, a range of bar heights, other representation showing a range between positive and negative.

14. The method as claimed in claim 1, wherein each location of the plurality of locations is an area of the product image template which represents a corresponding product feature of the plurality of product features.

15. A system for visualization of user sentiment for one or more product features having a processor, the processor being adapted to perform the steps of:

providing a product image template of a product offered to be purchased by consumers, wherein the product has a plurality of product features that exist simultaneously in the product, wherein the product image template having a plurality of locations representing the plurality of product features;

obtaining an aggregated sentiment score for each of the plurality of product features from user generated content;

mapping the aggregated sentiment scores to score visualizations on a visualization scale, wherein each score visualization is associated with a different product feature of the plurality of product features; and

representing each of the plurality of locations in the product image template relating to a product feature with the mapped score visualization for the aggregated sentiment score that is associated with the product feature, whereby a visualization of the product is enriched with the score visualizations that indicate the aggregated sentiment scores of the plurality of product features.

16. The system as claimed in claim 15, wherein the processor is further adapted to perform the steps of:

collecting user generated content;

generating multiple sentiment scores for the plurality of product features.

17. The system as claimed in claim 15, wherein the processor is further adapted to perform the steps of:

collecting one or more text expressions from user generated content relating to the plurality of product features;

representing one or more text expressions in relation to the plurality of product features in the product image template.

18. The system as claimed in claim 17, wherein the processor is further adapted to perform the steps of:

selecting one or more most appropriate text expressions for the plurality of product features for representing in the product image template.

19. The system as claimed in claim 15, wherein the processor is further adapted to perform the steps of:

providing user navigation for the product representation provided by the product image templates to move around the product and to view the plurality of product features.

20. The system as claimed in claim 15, wherein the processor is further adapted to perform the steps of:

wherein the product image template having a location representing the product;

obtaining a product aggregated sentiment score for the product from user generated content;

mapping the product aggregated sentiment score to a product score visualization on a visualization scale; and

representing the location in the product image template, whereby a representation of the product is enriched with both the product visualization score and the visualization scores of the product features.

21. A computer program product for visualization of user sentiment for one or more product features, the computer program product comprising:

a computer readable non-transitory storage medium having computer readable program code embodied therewith, the computer readable program code comprising;

computer readable program code configured to;

provide a product image template of a product offered to be purchased by consumers, wherein the product has a plurality of features that exist simultaneously, wherein the product image template having a plurality of locations representing the plurality of product features;

obtain an aggregated sentiment score for each of the plurality of product features from user generated content;

map the aggregated sentiment scores to score visualizations on a visualization scale, wherein each score visualization is associated with a different product feature of the plurality of product features; and

represent each of the plurality of locations in the product image template relating to the product feature with the mapped score visualization for the aggregated sentiment score that is associated with the product feature, whereby a visualization of the product is enriched with the score visualizations that indicate the aggregated sentiment scores of the plurality of product features.