System and method for publishing advertising on distributed media delivery systems

• US 9,105,040 B2
• Filed: 01/25/2008
• Issued: 08/11/2015
• Est. Priority Date: 01/31/2007
• Status: Active Grant

• Current Assignee: Vulcan Ip Holdings Inc.
• Original Assignee: Vulcan Ip Holdings Inc.
• Inventors: Kaplan, Robert E., Graham, Stuart, Tanumihardja, Mars, Arora, Ajay, Garcia, Johann
• Primary Examiner(s): Weiss, John G
• Assistant Examiner(s): CHORNESKY, ADAM B
• Application Number:
  US12/011,331
• Publication Number:
  US 20080189168A1
• Time in Patent Office: 2,755 Days
• Field of Search: 705/7.34, 705/14.54, 705/14.73
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system for publishing advertising media on a plurality of media delivery systems, each configured to render media and gather environmental data while rendering the media. The system includes a front-end system in communication with the plurality of media delivery systems. The front-end system is configured to permit an advertiser to select at least one of the plurality of media delivery systems on which to render advertising media and is further configured to accept advertising media uploaded by the advertiser. The system further includes a back-end system in communication with the front-end system and the plurality of media delivery systems. The back-end system is configured to upload the advertising media to the selected media delivery systems for rendering and is further configured to upload the environmental data from the plurality of media delivery systems.

Claims

1. A system for publishing advertising media, comprising:

a plurality of media delivery systems each configured to render media according to playback rules and gather environmental data while rendering the media, wherein the environmental data is gathered by one or more RFID sensors configured to detect RFID tags; and

a back-end system in communication with the plurality of media delivery systems, the back-end system configured to provide the media and the playback rules to the selected media delivery systems and to receive the environmental data from the plurality of media delivery systems, wherein the back-end system is further configured to receive the media from an advertiser and permit the advertiser to select at least one of the plurality of media delivery systems on which to render the media;

wherein the environmental data comprises a quantity and type of products people in a dwell area around a media delivery system in their proximity based on the one or more RFID sensors detecting RFID tags associated with the products, wherein the playback rules specify rendering the media based, at least in part, on the environmental data gathered by one of the plurality of media delivery systems while rendering the media, and wherein the playback rules specify rendering media that is related to or complementary of the type of product people in the dwell area around the media delivery system in their proximity.

2. The system of claim 1 wherein each of the plurality of media delivery systems is associated with an advertising location and the back-end system is further configured to permit an advertiser to search for possible advertising locations based on advertising location search criteria.

3. The system of claim 2 wherein the advertising location search criteria comprises at least one of:

geographic location, type of location, sub-location within a location, demographic data, and advertising statistics.

4. The system of claim 1 wherein the back-end system is configured to provide information to the advertiser related to historical environmental data for the plurality of media delivery systems.

5. The system of claim 1 wherein each of the plurality of media delivery systems is further configured to render media based, at least in part, on the environmental data gathered while rendering the media.

6. The system of claim 1 wherein the back-end system is configured to permit the advertiser to modify the playback rules to alter rendering of the media.

7. The system of claim 1 wherein the playback rules further comprise instructions for rendering the media depending on at least one of:

a time of day, a day of the week, the media previously rendered, playback quotas, and perishability.

8. The system of claim 1 wherein the back-end system is configured to generate reports based, at least in part, on the environmental data.

9. The system of claim 1 wherein the back-end system is further configured to interface with an online portal.

10. The system of claim 9 wherein the back-end system comprises a computer including a web server.

11. The system of claim 10 wherein the back-end system is further configured to receive the media from the online portal.

12. The system of claim 11 wherein the online portal is configured to permit the advertiser to perform at least one of:

a search for possible respective locations of each of the plurality of media delivery systems, a selection of at least one advertising location, and a purchase of advertising for the at least one advertising location.

13. A method of publishing advertising, the method comprising:

providing advertising media to a back-end server;

generating playback rules associated with the advertising media with the back-end server, wherein the playback rules are based on a type of product identified by an associated RFID tag, and wherein the playback rules determine media for products related to the product identified by the associated RFID tag;

providing the advertising media and the playback rules to at least one of a plurality of media delivery systems;

rendering the advertising media on the at least one of a plurality of media delivery systems according to the provided playback rules;

determining a number of people in a dwell area around one or more of the plurality of media delivery systems;

identifying types of products in a dwell area around at least one of the plurality of media delivery systems with an RFID sensor detecting RFID tags;

receiving environmental data from the media delivery system during the rendering of the advertising media, wherein the environmental data includes quantity an type of products in the dwell area as identified by their respective RFID tags; and

generating at least one environmental data activity report with the back-end server based, at least in part, on the environmental data;

wherein the playback rules specify rendering the media based, at least in part, on the environmental data and wherein the environmental data further comprises a number of people in a dwell area, and a number of people in the dwell area viewing the media.

14. The method of claim 13 further comprising:

determining a plurality of advertising locations by searching for advertising locations based on advertising location search criteria.

15. The method of claim 14 wherein advertising location search criteria comprises at least one of:

geographic location, type of location, sub-location within a location, demographic data, and advertising statistics.

16. The method of claim 13 wherein playback rules further comprise instructions for rendering the advertising media depending on at least one of:

a time of day, a day of the week, the advertising media previously rendered, playback quotas, and perishability.

17. The method of claim 13 wherein providing the advertising media and playback rules to the at least one of a plurality of media delivery systems comprises transmitting the advertising media and playback rules from the back-end server to the at least one of a plurality of media delivery systems.

18. The method of claim 13, wherein the at least one environmental data activity report is based, at least in part, on historical environmental data for the media delivery system.

19. The method of claim 13, wherein said rendering comprises:

rendering the advertising media while gathering the environmental data, wherein the rendering is based, at least in part, on the playback rules and the gathered environmental data.

20. The method of claim 19, further comprising:

after said generating the at least one environmental data activity report, altering playback rules associated with the provided advertising media.

21. The method of claim 13, further comprising:

generating new advertising instructions based, at least in part, on the generated environmental data activity report.

22. The method of claim 13 wherein said providing advertising media to a back-end server comprises accessing an online portal.