System and method for publishing advertising on distributed media delivery systems
First Claim
1. A system for publishing advertising media, comprising:
- a plurality of media delivery systems each configured to render media according to playback rules and gather environmental data while rendering the media, wherein the environmental data is gathered by one or more RFID sensors configured to detect RFID tags; and
a back-end system in communication with the plurality of media delivery systems, the back-end system configured to provide the media and the playback rules to the selected media delivery systems and to receive the environmental data from the plurality of media delivery systems, wherein the back-end system is further configured to receive the media from an advertiser and permit the advertiser to select at least one of the plurality of media delivery systems on which to render the media;
wherein the environmental data comprises a quantity and type of products people in a dwell area around a media delivery system in their proximity based on the one or more RFID sensors detecting RFID tags associated with the products, wherein the playback rules specify rendering the media based, at least in part, on the environmental data gathered by one of the plurality of media delivery systems while rendering the media, and wherein the playback rules specify rendering media that is related to or complementary of the type of product people in the dwell area around the media delivery system in their proximity.
1 Assignment
0 Petitions
Accused Products
Abstract
A system for publishing advertising media on a plurality of media delivery systems, each configured to render media and gather environmental data while rendering the media. The system includes a front-end system in communication with the plurality of media delivery systems. The front-end system is configured to permit an advertiser to select at least one of the plurality of media delivery systems on which to render advertising media and is further configured to accept advertising media uploaded by the advertiser. The system further includes a back-end system in communication with the front-end system and the plurality of media delivery systems. The back-end system is configured to upload the advertising media to the selected media delivery systems for rendering and is further configured to upload the environmental data from the plurality of media delivery systems.
-
Citations
22 Claims
-
1. A system for publishing advertising media, comprising:
-
a plurality of media delivery systems each configured to render media according to playback rules and gather environmental data while rendering the media, wherein the environmental data is gathered by one or more RFID sensors configured to detect RFID tags; and a back-end system in communication with the plurality of media delivery systems, the back-end system configured to provide the media and the playback rules to the selected media delivery systems and to receive the environmental data from the plurality of media delivery systems, wherein the back-end system is further configured to receive the media from an advertiser and permit the advertiser to select at least one of the plurality of media delivery systems on which to render the media; wherein the environmental data comprises a quantity and type of products people in a dwell area around a media delivery system in their proximity based on the one or more RFID sensors detecting RFID tags associated with the products, wherein the playback rules specify rendering the media based, at least in part, on the environmental data gathered by one of the plurality of media delivery systems while rendering the media, and wherein the playback rules specify rendering media that is related to or complementary of the type of product people in the dwell area around the media delivery system in their proximity. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
-
-
13. A method of publishing advertising, the method comprising:
-
providing advertising media to a back-end server; generating playback rules associated with the advertising media with the back-end server, wherein the playback rules are based on a type of product identified by an associated RFID tag, and wherein the playback rules determine media for products related to the product identified by the associated RFID tag; providing the advertising media and the playback rules to at least one of a plurality of media delivery systems; rendering the advertising media on the at least one of a plurality of media delivery systems according to the provided playback rules; determining a number of people in a dwell area around one or more of the plurality of media delivery systems; identifying types of products in a dwell area around at least one of the plurality of media delivery systems with an RFID sensor detecting RFID tags; receiving environmental data from the media delivery system during the rendering of the advertising media, wherein the environmental data includes quantity an type of products in the dwell area as identified by their respective RFID tags; and generating at least one environmental data activity report with the back-end server based, at least in part, on the environmental data; wherein the playback rules specify rendering the media based, at least in part, on the environmental data and wherein the environmental data further comprises a number of people in a dwell area, and a number of people in the dwell area viewing the media. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22)
-
Specification