Constraining ad service based on app content
First Claim
1. A method comprising:
- obtaining, from a mobile device application server, application content information that includes descriptive information and identifying information of a first mobile device application;
storing the application content information;
determining whether the identifying information of the first mobile device application corresponds to an application identifier found in ad request logs of an ad server;
determining via analysis of the application content information whether or not the first mobile device application is appropriate to be served an advertisement, based on predetermined content criteria; and
updating an app registry to indicate the determined appropriateness of the first mobile device application, the app registry including a database of mobile device applications registered in an ad network,wherein the application content information analyzed includes text and pictorial information, the text information being analyzed for the existence, frequency, and/or context of predetermined terms, and the pictorial information being analyzed for the existence and context of predetermined attributes related to an associated content classification.
2 Assignments
0 Petitions
Accused Products
Abstract
Application content information is obtained from a mobile device application server. An ad server log includes at least application identifiers for applications that have requested advertisements from an ad network. If identifying information included in the application content information is the same as an application identifier found in the ad server log, the application content information is analyzed to determine whether the corresponding mobile device application is appropriate to be served an advertisement, based on predetermined content criteria. An application registry includes a database of mobile device applications that are registered in the ad network. The application registry record for a mobile device application is updated to indicate the determined appropriateness of the mobile device application corresponding to the analyzed application content information.
103 Citations
11 Claims
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1. A method comprising:
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obtaining, from a mobile device application server, application content information that includes descriptive information and identifying information of a first mobile device application; storing the application content information; determining whether the identifying information of the first mobile device application corresponds to an application identifier found in ad request logs of an ad server; determining via analysis of the application content information whether or not the first mobile device application is appropriate to be served an advertisement, based on predetermined content criteria; and updating an app registry to indicate the determined appropriateness of the first mobile device application, the app registry including a database of mobile device applications registered in an ad network, wherein the application content information analyzed includes text and pictorial information, the text information being analyzed for the existence, frequency, and/or context of predetermined terms, and the pictorial information being analyzed for the existence and context of predetermined attributes related to an associated content classification. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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Specification