Media monitoring based on predictive signature caching

• US 9,106,953 B2
• Filed: 11/28/2012
• Issued: 08/11/2015
• Est. Priority Date: 11/28/2012
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: McMillan, Gavin
• Primary Examiner(s): Kumar, Pankaj
• Assistant Examiner(s): Hicks, Charles N
• Application Number:
  US13/687,825
• Publication Number:
  US 20140150001A1
• Time in Patent Office: 986 Days
• Field of Search: 725 9- 19
• US Class Current: 1/1
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44213 Monitoring of end-user related data arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/8358 involving watermark protecting executable software by watermarking G06F21/16; image watermarking in general G06T1/0021; watermarks inserted in still images for transmission purposes H04N1/32144; inserting watermarks during video coding H04N19/467

Abstract

Methods, apparatus, systems and articles of manufacture for media monitoring based on predictive signature caching are disclosed. Disclosed example methods to monitor media via a meter include comparing, at the meter, a set of site signatures generated by the meter for a first time period with a first set of reference signatures representative of reference media predicted to be presented during the first time period. Such example methods also include, when a first subset of the site signatures is determined to match a first subset of reference signatures from the first set, reporting, via the meter, metering data indicating that first reference media represented by the first subset of reference signatures was presented during the first time period. Such example methods further include, when the set of site signatures fails to match the first subset of reference signatures, reporting, via the meter, the set of site signatures.

Claims

1. A method to monitor media presented at a monitored site via a meter at the monitored site, the method comprising:

selecting, at the meter, a first set of reference signatures representative of reference media predicted to be presented at the monitored site during a first time period from a cache of reference signatures stored at the meter;

comparing, at the meter, a set of site signatures generated by the meter for the first time period with the first set of reference signatures;

in response to determining that at least a first subset of the set of site signatures matches at least a first subset of the first set of reference signatures, reporting, via the meter, metering data but not reporting the first subset of the set of site signatures, the metering data indicating that first reference media represented by the first subset of the first set of reference signatures was presented during the first time period; and

in response to determining that the set of site signatures fails to match the first set of reference signatures, reporting, via the meter, the set of site signatures.

2. A method as defined in claim 1 wherein the cache of reference signatures is representative of reference media predicted to be presented during a monitoring interval including the first time period.

3. A method as defined in claim 2 wherein the cache of reference signatures includes time information specifying time windows when respective subsets of reference signatures representative of respective reference media are to be used by the meter for signature matching, and the selecting of the first set of reference signatures from the cache of reference signatures is based on the time information.

4. A method as defined in claim 3 wherein a first time window specified for the first subset of the first set of reference signatures representative of the first reference media is different from a second time window specified for a second subset of the first set of reference signatures representative of second reference media.

5. A method as defined in claim 2 wherein the cache of reference signatures includes type information specifying whether the first reference media represented by the first subset of the first set of reference signatures corresponds to at least one of live media predicted to be presented during the first time period, or time-shifted media predicted to be presented during the first time period.

6. A method as defined in claim 5 wherein the metering data includes at least one of first information when the first reference media represented by the first subset of the first set of reference signatures corresponds to live media predicted to be presented during the first time period, or second information different from the first information when the first reference media represented by the first subset of the first set of reference signatures corresponds to time-shifted media predicted to be presented during the first time period.

7. A method as defined in claim 1 wherein the first set of reference signatures corresponds to a first type of signature from among at least two types of signatures supported by the meter, and the first type of signature has a lower resolution than a second type of signature from among the at least two types of signatures.

8. A method as defined in claim 1 further comprising receiving the first set of reference signatures from a processor located remotely from the monitored site.

9. A tangible computer readable storage medium comprising computer readable instructions which, when executed, cause a meter for monitoring media at a monitored site to at least:

select a first set of reference signatures representative of reference media predicted to be presented at the monitored site during a first time period from a cache of reference signatures stored at the meter;

compare a set of site signatures generated by the meter for the first time period with the first set of reference signatures;

in response to at least a first subset of the set of site signatures being determined to match at least a first subset of the first set of reference signatures, send metering data not including the first subset of the set of site signatures to a data collection site, the metering data indicating that first reference media represented by the first subset of the first set of reference signatures was presented during the first time period; and

in response to the set of site signatures being determined to fail to match the first set of reference signatures, send the set of site signatures to the data collection site.

10. The storage medium as defined in claim 9 wherein the cache of reference signatures is representative of reference media predicted to be presented during a monitoring interval including the first time period.

11. The storage medium as defined in claim 10 wherein the cache of reference signatures includes time information specifying time windows when respective subsets of reference signatures representative of respective reference media are to be used by the meter for signature matching, and the meter is to select the first set of reference signatures from the cache of reference signatures based on the time information.

12. The storage medium as defined in claim 11 wherein a first time window specified for the first subset of the first set of reference signatures representative of the first reference media is different from a second time window specified for a second subset of the first set of reference signatures representative of second reference media.

13. The storage medium as defined in claim 10 wherein the cache of reference signatures includes type information specifying whether the first reference media represented by the first subset of the first set of reference signatures corresponds to at least one of live media predicted to be presented during the first time period, or time-shifted media predicted to be presented during the first time period.

14. The storage medium as defined in claim 13 wherein the metering data includes at least one of first information when the first reference media represented by the first subset of the first set of reference signatures corresponds to live media predicted to be presented during the first time period, or second information different from the first information when the first reference media represented by the first subset of the first set of reference signatures corresponds to time-shifted media predicted to be presented during the first time period.

15. The storage medium as defined in claim 9 wherein the first set of reference signatures corresponds to a first type of signature from among at least two types of signatures supported by the meter, and the first type of signature has a lower resolution than a second type of signature from among the at least two types of signatures.

16. The storage medium as defined in claim 9 wherein the computer readable instructions, when executed, further cause the meter to receive the first set of reference signatures from a processor located remotely from the monitored site.

17. A meter to monitor media presented by a media device, the meter comprising:

a reference signature selector to select a first set of reference signatures representative of reference media predicted to be presented by the media device during a first time period from a cache of reference signatures stored at the meter;

a comparator to compare a set of site signatures generated by the meter for the first time period with the first set of reference signatures; and

a processor to;

in response to at least a first subset of the set of site signatures being determined to match at least a first subset of the first set of reference signatures, send metering data not including the first subset of the set of site signatures to a data collection site, the metering data indicating that first reference media represented by the first subset of the first set of reference signatures was presented during the first time period; and

in response to the set of site signatures being determined to fail to match the first set of reference signatures, send the set of site signatures to the data collection site.

18. A meter as defined in claim 17 wherein the cache of reference signatures is representative of reference media predicted to be presented during a monitoring interval including the first time period, the cache of reference signatures corresponding to a first type of signature from among at least two types of signatures supported by the meter, the first type of signature having a lower resolution than a second type of signature from among the at least two types of signatures.

19. A meter as defined in claim 18 wherein the cache of reference signatures includes time information specifying time windows when respective subsets of reference signatures representative of respective reference media are to be used by the meter for media monitoring, and the reference signature selector is to select the first set of reference signatures from the cache of reference signatures based on the time information.

20. A meter as defined in claim 19 wherein a first time window specified for the first subset of the first set of reference signatures representative of the first reference media is different from a second time window specified for a second subset of the first set of reference signatures representative of second reference media.

21. A meter as defined in claim 18 wherein the cache of reference signatures includes type information specifying whether the first reference media represented by the first subset of the first set of reference signatures corresponds to at least one of live media predicted to be presented during the first time period, or time-shifted media predicted to be presented during the first time period.

22. A meter as defined in claim 21 wherein the metering data includes at least one of first information when the first reference media represented by the first subset of the first set of reference signatures corresponds to live media predicted to be presented during the first time period, or second information different from the first information when the first reference media represented by the first subset of the first set of reference signatures corresponds to time-shifted media predicted to be presented during the first time period.

23. A meter as defined in claim 17 wherein the meter is to receive the first set of reference signatures from a second processor located remotely from the monitored site.