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System and method for storing advertising data

  • US 9,106,974 B2
  • Filed: 03/20/2007
  • Issued: 08/11/2015
  • Est. Priority Date: 03/20/2007
  • Status: Expired due to Fees
First Claim
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1. A computerized method for presenting advertising data extracted from a video data stream, the method comprising:

  • receiving the video data stream from an internet protocol television server;

    storing a plurality of advertising data items extracted from the video data stream at an end user device;

    determining one of a plurality of advertising data types; and

    presenting on a display at the end user device, a plurality of sorted advertising indicators based on the plurality of advertising data items, wherein each of the plurality of advertising indicators indicates one of a plurality of stored advertising data items, wherein the sorted advertising indicators are sorted on the display based on a tendency of an end user'"'"'s to respond to one of the plurality of advertising data types determined by recording an end user response to each of the plurality of advertising data types, wherein the plurality of advertising data types comprise at least two of audio, video, text and image data types.

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