Distribution of advertising-free content and replacement advertising to distinct devices

• US 9,106,975 B1
• Filed: 12/26/2012
• Issued: 08/11/2015
• Est. Priority Date: 03/19/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Gildfind, Andrew, Oztaskent, Ant, Volovich, Yaroslav, Rowe, Simon Michael
• Primary Examiner(s): Bruckart, Benjamin R
• Assistant Examiner(s): Huang, Jen-Shi
• Application Number:
  US13/727,551
• Time in Patent Office: 958 Days
• Field of Search: 725/34, 725/32
• US Class Current: 1/1
• CPC Class Codes: H04N 21/4113 PC
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method at a first device coupled to a display includes: when no second device is linked with the first device, receiving a first content stream, the first content stream including a content item and one or more first advertisements, and outputting the content item and the first advertisements to the display. The method also includes: when a second device is linked with the first device, receiving a second content stream, the second content stream including the content item and not including the first advertisements, and outputting the content item to the display without the first advertisements.

Claims

1. A method comprising:

at a first device coupled to a first display;

receiving a first content stream, the first content stream including a content item and one or more first advertisements;

receiving concurrently with the first content stream a second content stream, the second content stream including the content item and not including the one or more first advertisements;

determining by the first device or a server connected to the first device, automatically and without user intervention, whether the first device is linked with one or more second devices;

in accordance with the determination that no second device is linked with the first device, outputting the first content stream including the content item and the one or more first advertisements to the first display; and

in accordance with the determination that a second device is linked with the first device, outputting the second content stream including the content item to the first display without the one or more first advertisements, thereby enabling the second device to display one or more second advertisements on a second display, wherein the second device includes the second display, and wherein a signal causing the second device to display the one or more second advertisements is sent by a server connected to the second device.

2. The method of claim 1, wherein the first device is a set-top box or a device with set-top box capabilities.

3. The method of claim 1, wherein the second device is one of:

a desktop computer, a notebook computer, a netbook computer, a tablet device, a portable media player device, a portable video game player device, and a smartphone.

4. The method of claim 1, wherein the first advertisements are interstitial with respect to the content item.

5. The method of claim 1, wherein outputting the content item and the first advertisements comprises outputting the content item and the first advertisements as received in the first content stream.

6. The method of claim 1, wherein it is determined that the first device is linked with a second device when the second device and the first device each acknowledges the presence and activity of the other device.

7. The method of claim 1, wherein the second advertisements include one or more advertisements related to the content item.

8. The method of claim 1, wherein the second advertisements are received from a server.

9. The method of claim 1, wherein the second advertisements include one or more of the first advertisements.

10. The method of claim 1, further comprising:

receiving a request from the second device to link with the first device; and

in response to the request, linking the second device with the first device.

11. The method of claim 10, wherein the request is sent from the second device to the server and received by the first device from the server.

12. The method of claim 10, wherein the request is sent from the second device to the first device.

13. The method of claim 1, wherein when the second device is linked with the first device, the second device is enabled to be a remote control for the first device.

14. The method of claim 1, wherein the second content stream is access-restricted.

15. The method of claim 14, wherein the access-restricted second content stream is an encrypted content stream.

16. A method, comprising:

at a server in communication with a first device;

determining by the server, automatically and without user intervention, whether the first device is linked with one or more second devices;

in accordance with a determination that no second device is linked with the first device, sending to the first device a first content stream, the first content stream comprising a content item and one or more first advertisements; and

in accordance with a determination that a second device is linked with the first device, sending to the first device a second content stream, the second content stream comprising the content item and not including the one or more first advertisements, and signaling the second device to display one or more second advertisements.

17. The method of claim 16, wherein sending the second content stream comprises:

encrypting the second content stream; and

sending to the first device the encrypted second content stream.

18. The method of claim 16, wherein the second content stream is encrypted;

and further comprising;

sending a decryption key to the first device; and

sending the one or more second advertisements to the first device;

wherein the first device is configured to decrypt the second content stream using the decryption key and output the content item to a display upon linking with the second device, the second device being configured to display the one or more second advertisements received from the first device that are related.

19. The method of claim 18, further comprising:

outputting one or more of;

metadata associated with the content item, and

the one or more second advertisements associated with the content item,

wherein the device determines which of the second advertisements are related based on the metadata.

20. The method of claim 16, wherein it is determined that the first device is linked with a second device when the second device and the first device each acknowledges the presence and activity of the other device.

21. A system, wherein the system includes a first device, comprising:

one or more processing units;

a first display device; and

memory storing one or more programs to be executed by the one or more processing units;

the one or more programs comprising instructions for;

receiving a first content stream, the first content stream including a content item and one or more first advertisements;

receiving a second content stream concurrently with the first content stream, the second content stream including the content item and not including the one or more first advertisements;

determining by the first device or a server connected to the first device, automatically and without user intervention, whether the first device is linked with one or more second devices;

in accordance with the determination that no second device is linked with the first device, outputting the first content stream including the content item and the one or more first advertisements to the first display; and

in accordance with the determination that a second device is linked with the first device, outputting the second content stream including the content item to the first display without the one or more first advertisements, thereby enabling the second device to display one or more second advertisements on a second display, wherein the second device includes the second display, and wherein a signal causing the second device to display the one or more second advertisements is sent by a server connected to the second device.

22. A non-transitory computer readable storage medium storing one or more programs configured for execution by a computer coupled to a first display, wherein the computer includes a first device, the one or more programs comprising instructions for:

receiving a first content stream, the first content stream including a content item and one or more first advertisements;

receiving a second content stream concurrently with the first content stream, the second content stream including the content item and not including the one or more first advertisements;

determining by the first device or a server connected to the first device, automatically and without user intervention, whether the first device is linked with one or more second devices;

in accordance with the determination that no second device is linked with the first device, outputting the first content stream including the content item and the one or more first advertisements to the first display; and

in accordance with the determination that a second device is linked with the first device, outputting the second content stream including the content item to the first display without the one or more first advertisements, thereby enabling the second device to display one or more second advertisements on a second display, wherein the second device includes the second display, and wherein a signal causing the second device to display the one or more second advertisements is sent by a server connected to the second device.