Performance reporting for media content by subject

• US 9,110,981 B1
• Filed: 03/15/2013
• Issued: 08/18/2015
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Hamilton, Theodore Kent, Dylla, Maximilian Georg, Renggli, Lukas, Heng, Keekim
• Primary Examiner(s): To, Baoquoc N
• Application Number:
  US13/833,678
• Time in Patent Office: 886 Days
• Field of Search: 707/740
• US Class Current: 1/1
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

Systems and techniques for generating analytic data for media content based on subject matter are presented. At least one topic is assigned to a media file in a set of media content. Analytic data is generated for the media file in the set of media content. Additionally, the analytic data is associated with the at least one topic.

Claims

1. A system, comprising:

a memory storing computer executable components; and

a processor configured to execute the following computer executable components stored in the memory;

a topics component that assigns at least one topic to a media file in a set of media content, wherein the at least one topic is assigned based upon the at least one topic having respective confidence levels meeting a threshold confidence value, and the respective confidence levels are weighted based upon respective numbers of times the media file is consumed in different contexts; and

an analytics component that generates analytic data for the media file in the set of media content and associates the analytic data with the at least one topic, wherein the analytic data is associated with at least one media user that utilizes the media file and includes respective intervals of time between views of the media file by the at least one media user.

2. The system of claim 1, wherein the analytic data further includes a monetary value of a source used by the at least one media user to find the media file.

3. The system of claim 1, wherein the respective confidence levels are further weighted based upon respective content in the media file.

4. The system of claim 1, wherein the analytics component ranks the at least one topic as a function of the analytic data.

5. The system of claim 1, wherein the analytic data further includes respective playback devices used by the at least one media user to consume the media file.

6. The system of claim 1, further comprising an interface component that provides the analytic data to a user associated with the set of media content based.

7. A method, comprising:

assigning, by a system including a processor, at least one topic to a media file in a set of media content, wherein the at least one topic is assigned based upon the at least one topic having respective confidence levels meeting a threshold confidence value, and the respective confidence levels are weighted based upon respective numbers of times the media file is consumed in different contexts;

generating, by the system, analytic data for the media file in the set of media content, wherein the analytic data is associated with at least one media user that utilizes the media file and includes respective intervals of time between views of the media file by the at least one media user; and

associating, by the system, the analytic data with the at least one topic.

8. The method of claim 7, wherein the analytic data further includes a monetary value of a source used by at least one media user to find the media file.

9. The method of claim 7, further comprising:

ranking the at least one topic based on the analytic data.

10. A non-transitory computer-readable medium having instructions stored thereon that, in response to execution, cause a system including a processor to perform operations comprising:

assigning at least one content category to a media file in a set of media, wherein the at least one topic is assigned based upon the at least one topic having respective confidence levels meeting a threshold confidence value, and the respective confidence levels are weighted based upon respective numbers of times the media file is consumed in different contexts;

generating analytic data for the media file in the set of media, wherein the analytic data is associated with at least one media user that utilizes the media file and includes respective intervals of time between views of the media file by the at least one media user; and

associating the analytic data with the at least one content category.

11. The non-transitory computer-readable medium of claim 10, wherein the respective confidence levels are further weighted based upon respective content in the media file.