System and method for tracking shopping behavior

• US 9,111,157 B2
• Filed: 05/07/2013
• Issued: 08/18/2015
• Est. Priority Date: 08/16/2006
• Status: Active Grant

• Current Assignee: Insight Holding Group, Inc.
• Original Assignee: Insight Holding Group, Inc.
• Inventors: Christopher, James
• Primary Examiner(s): Lau, Hoi
• Application Number:
  US13/889,184
• Publication Number:
  US 20130293355A1
• Time in Patent Office: 833 Days
• Field of Search: 340/1.41, 340/5.91, 340/539.13, 340/988, 340/572.2, 340/572.1, 340/568.5, 340/573.1, 340/539.16, 340/539.17, 340/568.1, 340/10.41, 340/572.8, 342/46, 701/218, 235/385, 235/383, 235/462.13
• US Class Current: 1/1
• CPC Class Codes: G06K 7/10376 the interrogation device being adapted for being moveable
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G07C 9/28 the pass enabling tracking or indicating presence

Abstract

A system and method are provided for tracking an interrogator relay unit (IRU) associated with a mobile asset within a structure, comprising: integrating one or more RFID tags within building materials within the structure; emitting an RF interrogation signal using the IRU; receiving, at the IRU, location data from one or more RFID tags in response to the RF interrogation signal; and transmitting the location data, an identification information of the IRU, and timestamp data to a remote server using the IRU.

Claims

1. A method for tracking an interrogator relay unit (IRU) associated with a mobile asset within a structure, comprising:

integrating one or more RFID tags within building materials within the structure;

emitting an RF interrogation signal using the IRU;

receiving, at the IRU, location data from one or more RFID tags in response to the RF interrogation signal; and

transmitting the location data, an identification information of the IRU, and timestamp data to a remote server using the IRU;

wherein the building materials are selected from the group consisting of;

wall materials, rough building materials, flooring materials, and ceiling materials;

wherein integrating the one or more RFID tags comprises integrating the RFID tags into the building materials at a manufacturing plant by placing the RFID tags at predetermined intervals within the building materials in accordance with a standard format.

2. The method of claim 1, further comprising pre-programming the RFID tags with unique information at the manufacturing plant.

3. The method of claim 1, wherein integrating the one or more RFID tags comprises placing the RFID tags within the building materials at selected locations based upon a predetermined standard.

4. A system for tracking a mobile asset within a structure, comprising:

one or more RFID tags integrated within building materials of the structure; and

an interrogator relay unit (RU) that emits an RF interrogation signal;

wherein the IRU receives location data from one or more RFID tags in response to the RF interrogation signal;

wherein the IRU transmits the location data, an identification information of the IRU, and timestamp data to a remote server;

wherein the building materials are selected from the group consisting of;

wall materials, rough building materials, flooring materials, and ceiling materials;

wherein the one or more RFID tags are integrated into the building materials at a manufacturing plant by placing the RFID tags at predetermined intervals within the building materials in accordance with a standard format.

5. The system of claim 4, wherein the RFID tags are pre-programmed with unique information at the manufacturing plant.

6. The system of claim 4, wherein the one or more RFID tags are placed at selected locations based upon a predetermined standard.