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System and method for generating and delivering personalized content

  • US 9,111,279 B2
  • Filed: 02/07/2007
  • Issued: 08/18/2015
  • Est. Priority Date: 01/23/2006
  • Status: Active Grant
First Claim
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1. A media system comprising:

  • a content database comprising media content;

    a user database comprising a plurality of user profiles;

    an advertisement database comprising a plurality of advertisements; and

    a media delivery module that programmatically selects first and second media content and first and second advertisements for first and second users, respectively, the first and second media content and the first and second advertisements being programmatically selected based at least in part on user profiles of the first and second users, respectively, wherein the media delivery module delivers the first media content and the first advertisement to the first user, and delivers the second media content and the second advertisement to the second user, wherein the first media content, the first advertisement, and a first query, associated with at least one of the advertisements of the advertisement database and the media content of the content database, are programmatically selected without user request based at least in part on a current physical location of the first user, and a date and/or a time when the first user is at the physical location, wherein the current physical location is dynamically communicated by a user device, and wherein the first query is interactive, permitting a response from the first user, wherein each of at least the first media content, the first advertisement and the first query are programmatically and serially arranged in discrete time slots so as to produce a personalized program for delivery to and presentation by the first user.

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