Multiple actions and icons for mobile advertising

• US 9,111,286 B2
• Filed: 01/28/2009
• Issued: 08/18/2015
• Est. Priority Date: 02/01/2008
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Mandyam, Giridhar D., Lewis, Robert C., Dickens, Martin C.
• Primary Examiner(s): HAILU, TADESSE
• Application Number:
  US12/361,399
• Publication Number:
  US 20090199114A1
• Time in Patent Office: 2,393 Days
• Field of Search: 715740-749, 715762-765, 705/14.67, 705/14.69
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 2203/253 where a visual mode is used instead of a voice mode
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

On a mobile communication device there are many more possible workflows that could be followed given the available functions of that device. These may include, but are not limited to, “click to call”, “click to locate”, “click to SMS”, “click to send a picture”, “click to handle later”, and can be constrained only by the available and accessible functionality of the user'"'"'s device. A list of actions to be made available associated with an advertisement are provided along with an iconic visual representation of those actions for the user to identify what the resultant workflow will be if they activate the action. The list can be presented as selectable actions within the advertisement, on a sub menu activated by a dedicated device key or assigned softkey, or directly activated by using dedicated device keys or assigned soft keys, or other user-to-device interaction methods.

Claims

1. A method for distributing advertisement content to a mobile communication device, comprising:

identifying a plurality of advertisement actions, each action associated with a different communication function of the mobile communication device and each action associated respectively with one of a plurality of icons such that each action is configured to be triggered in association with a communication function-specific royalty responsive to a selection of the associated icon at the mobile communication device;

selecting an advertisement action from the plurality of advertisement actions based upon availability of the communication function associated with the selected advertisement action for the mobile communication device, accessibility of an advertiser target by the communication function associated with the selected advertisement action and the communication function-specific royalty for the communication function associated with the selected advertisement action; and

sending an advertisement along with the icon associated with the selected advertisement action to the mobile communication device for presentation.

2. The method of claim 1, further comprising:

predicting the communication function-specific royalty for each communication function based on a value set for each communication function; and

determining a subset of communication functions that are available at the mobile communication device,

wherein the selecting selects the advertisement action from the determined subset that is associated with a highest predicted communication function-specific royalty.

3. The method of claim 1, further comprising receiving tracked results of presentation of the advertisement from the mobile communication device.

4. The method of claim 1, further comprising facilitating the communication function associated with the selected advertisement action to communicate with the advertiser target in response to a user selection of the icon of the advertisement.

5. The method of claim 4, further comprising receiving tracked results of user interaction with the icon of the advertisement.

6. The method of claim 4, wherein facilitating the communication function associated with the selected advertisement action further comprises click to call.

7. The method of claim 4, wherein facilitating the communication function associated with the selected advertisement action further comprises click to wireless access protocol browser.

8. The method of claim 4, wherein facilitating the communication function associated with the selected advertisement action further comprises click to brochure.

9. The method of claim 4, wherein facilitating the communication function associated with the selected advertisement action further comprises click to email.

10. The method of claim 4, wherein facilitating the communication function associated with the selected advertisement action further comprises click to landing.

11. The method of claim 4, wherein facilitating the communication function associated with the selected advertisement action further comprises click to clip.

12. The method of claim 4, wherein facilitating the communication function associated with the selected advertisement action further comprises click to forward.

13. The method of claim 4, wherein facilitating the communication function associated with the selected advertisement action further comprises click to content.

14. The method of claim 4, wherein facilitating the communication function associated with the selected advertisement action further comprises click to message.

15. The method of claim 4, wherein facilitating the communication function associated with the selected advertisement action further comprises click to locate.

16. The method of claim 4, wherein facilitating communication function associated with the selected advertisement action further comprises click to promotion.

17. The method of claim 4, wherein facilitating the communication function associated with the selected advertisement action further comprises click to coupon.

18. The method of claim 4, wherein facilitating the communication function associated with the selected advertisement action further comprises click to buy.

19. At least one processor for distributing advertisement content to a mobile communication device, comprising:

a module for identifying a plurality of advertisement actions, each action associated with a different communication function of the mobile communication device and each action associated respectively with one of a plurality of icons such that each action is configured to be triggered in association with a communication function-specific royalty responsive to a selection of the associated icon at the mobile communication device;

a module for selecting an advertisement action from the plurality of advertisement actions based upon availability of the communication function associated with the selected advertisement action for the mobile communication device, accessibility of an advertiser target by the communication function associated with the selected advertisement action and the communication function-specific royalty for the communication function associated with the selected advertisement action; and

a module for sending an advertisement along with the icon associated with the selected advertisement action to the mobile communication device for presentation.

20. A computer program product for distributing advertisement content to a mobile communication device, comprising:

a non-transitory computer-readable medium comprising,

at least one instruction for causing a computer to identify a plurality of advertisement actions, each action associated with a different communication function of the mobile communication device and each action associated respectively with one of a plurality of icons such that each action is configured to be triggered in association with a communication function-specific royalty responsive to a selection of the associated icon at the mobile communication device;

at least one instruction for causing a computer to select an advertisement action from the plurality of advertisement actions based upon availability of the communication function associated with the selected advertisement action for the mobile communication device, accessibility of an advertiser target by the communication function associated with the selected advertisement action and the communication function-specific royalty for the communication function associated with the selected advertisement action ; and

at least one instruction for causing a computer to send an advertisement along with the icon associated with the selected advertisement action to the mobile communication device for presentation.

21. An apparatus for distributing advertisement content to a mobile communication device, comprising:

means for identifying a plurality of advertisement actions, each action associated with a different communication function of the mobile communication device and each action associated respectively with one of a plurality of icons such that each action is configured to be triggered in association with a communication function-specific royalty responsive to a selection of the associated icon at the mobile communication device;

means for selecting an advertisement action from the plurality of advertisement actions based upon availability of the communication function associated with the selected advertisement action for the mobile communication device, accessibility of an advertiser target by the communication function associated with the selected advertisement action and the communication function-specific royalty for the communication function associated with the selected advertisement action; and

means for sending an advertisement along with the icon associated with the selected advertisement action to the mobile communication device for presentation.

22. An apparatus for distributing advertisement content to a mobile communication device, comprising:

an editing computing platform comprising a graphical user interface for identifying a plurality of advertisement actions, each action associated with a different communication function of the mobile communication device and each action associated respectively with one of a plurality of icons such that each action is configured to be triggered in association with a communication function-specific royalty responsive to a selection of the associated icon at the mobile communication device, and for selecting an advertisement action from the plurality of advertisement actions based upon availability of the communication function associated with the selected advertisement action for the mobile communication device, accessibility of an advertiser target by the communication function associated with the selected advertisement action and the communication function-specific royalty for the communication function associated with the selected advertisement action; and

a communication module for sending an advertisement along with the icon associated with the selected advertisement action to the mobile communication device for presentation.

23. The apparatus of claim 22, further comprising a processor of a marketing computing platform for predicting the communication function-specific royalty for each communication function based on a value set for each communication function, for determining a subset of communication functions that are available at the mobile communication device, wherein the selecting selects the advertisement action from the determined subset that is associated with a highest predicted communication function-specific royalty.

24. The apparatus of claim 22, further comprising the processor for receiving tracked results of presentation of the advertisement from the mobile communication device.

25. The apparatus of claim 24, further comprising the processor for facilitating the communication function associated with the selected advertisement action to communicate with the advertiser target in response to a user selection of the icon of the advertisement.

26. The apparatus of claim 25, further comprising the processor for receiving tracked results of user interaction with the icon of the advertisement.

27. The apparatus of claim 25, wherein the processor for facilitating the communication function associated with the selected advertisement action further comprises click to call.

28. The apparatus of claim 25, wherein the processor for facilitating the communication function associated with the selected advertisement action further comprises click to wireless access protocol browser.

29. The apparatus of claim 25, wherein the processor for facilitating the communication function associated with the selected advertisement action further comprises click to brochure.

30. The apparatus of claim 25, wherein the processor for facilitating the communication function associated with the selected advertisement action further comprises click to email.

31. The apparatus of claim 25, wherein the processor for facilitating the communication function associated with the selected advertisement action further comprises click to landing.

32. The apparatus of claim 25, wherein the processor for facilitating the communication function associated with the selected advertisement action further comprises click to clip.

33. The apparatus of claim 25, wherein the processor for facilitating the communication function associated with the selected advertisement action further comprises click to forward.

34. The apparatus of claim 25, wherein the processor for facilitating the communication function associated with the selected advertisement action further comprises click to content.

35. The apparatus of claim 25, wherein the processor for facilitating the communication function associated with the selected advertisement action further comprises click to message.

36. The apparatus of claim 25, wherein the processor for facilitating the communication function associated with the selected advertisement action further comprises click to locate.

37. The apparatus of claim 25, wherein the processor for facilitating the communication function associated with the selected advertisement action further comprises click to promotion.

38. The apparatus of claim 25, wherein the processor for facilitating the communication function associated with the selected advertisement action further comprises click to coupon.

39. The apparatus of claim 25, wherein the processor for facilitating the communication function associated with the selected advertisement action further comprises click to buy.

40. A method for a mobile communication device to implement advertisement content, comprising:

incorporating a plurality of advertisement actions, each action associated with a different communication function of a mobile communication device and a communication function-specific royalty, and each action associated respectively with one of a plurality of icons;

receiving a selection for an advertisement action from the plurality of advertisement actions based upon availability of the communication function associated with the selected advertisement action for the mobile communication device, accessibility of an advertiser target by the communication function associated with the selected advertisement action and the communication function-specific royalty for the communication function associated with the selected advertisement action;

receiving an advertisement associated with an advertisement icon at the mobile communication device for presentation; and

implementing the selected advertisement action in response to an input by a user via a user interface of the mobile communication device interacting with the advertisement.

41. The method of claim 40, further comprising:

predicting the communication function-specific royalty for each communication function based on a value set for each communication function; and

determining a subset of communication functions that are available at the mobile communication device,

wherein the selecting selects the advertisement action from the determined subset that is associated with a highest predicted communication function-specific royalty.

42. The method of claim 40, further comprising tracking results of presentation of the advertisement to the user.

43. The method of claim 40, further comprising implementing the communication function associated with the selected advertisement action by initiating communication with the advertiser target in response to a user selection of the advertisement icon of the advertisement.

44. The method of claim 40, further comprising tracking results of user interaction with the advertisement icon of the advertisement.

45. The method of claim 40, wherein implementing the communication function associated with the selected advertisement action further comprises click to call.

46. The method of claim 40, wherein implementing the communication function associated with the selected advertisement action further comprises click to wireless access protocol browser.

47. The method of claim 40, wherein implementing the communication function associated with the selected advertisement action further comprises click to brochure.

48. The method of claim 40, wherein implementing the communication function associated with the selected advertisement action further comprises click to email.

49. The method of claim 40, wherein implementing the communication function associated with the selected advertisement action further comprises click to landing.

50. The method of claim 40, wherein implementing the communication function associated with the selected advertisement action further comprises click to clip.

51. The method of claim 40, wherein implementing the communication function associated with the selected advertisement action further comprises click to forward.

52. The method of claim 40, wherein implementing the communication function associated with the selected advertisement action further comprises click to content.

53. The method of claim 40, wherein implementing the communication function associated with the selected advertisement action further comprises click to message.

54. The method of claim 40, wherein implementing the communication function associated with the selected advertisement action further comprises click to locate.

55. The method of claim 40, wherein implementing the communication function associated with the selected advertisement action further comprises click to promotion.

56. The method of claim 40, wherein implementing the communication function associated with the selected advertisement action further comprises click to coupon.

57. The method of claim 40, wherein implementing the communication function associated with the selected advertisement action further comprises click to buy.

58. At least one processor for a mobile communication device to implement advertisement content, comprising:

a module for incorporating a plurality of advertisement actions, each action associated with a different communication function of a mobile communication device and a communication function-specific royalty, and each action associated respectively with one of a plurality of icons;

a module for receiving a selection for an advertisement action from the plurality of advertisement actions based upon availability of the communication function associated with the selected advertisement action for the mobile communication device, accessibility of an advertiser target by the communication function associated with the selected advertisement action and the communication function-specific royalty for the communication function associated with the selected advertisement action ;

a module for receiving an advertisement associated with an advertisement icon at the mobile communication device for presentation; and

a module for implementing the selected advertisement action in response to an input by a user via a user interface of the mobile communication device interacting with the advertisement.

59. A computer program product for a mobile communication device to implement advertisement content, comprising:

a non-transitory computer-readable medium comprising,

at least one instruction for causing a computer to incorporate a plurality of advertisement actions, each action associated with a different communication function of a mobile communication device and a communication function-specific royalty, and each action associated respectively with one of a plurality of icons;

at least one instruction for causing the computer to receive a selection for an advertisement action from the plurality of advertisement actions based upon availability of the communication function associated with the selected advertisement action for the mobile communication device, accessibility of an advertiser target by the communication function associated with the selected advertisement action and the communication function-specific royalty for the communication function associated with the selected advertisement action;

at least one instruction for causing the computer to receive an advertisement associated with an advertisement icon at the mobile communication device for presentation; and

at least one instruction for causing the computer to implement the selected advertisement action in response to an input by a user via a user interface of the mobile communication device interacting with the advertisement.

60. An apparatus for a mobile communication device to implement advertisement content, comprising:

means for incorporating a plurality of advertisement actions, each action associated with a different communication function of a mobile communication device and a communication function-specific royalty, and each action associated respectively with one of a plurality of icons;

means for receiving a selection for an advertisement action from the plurality of advertisement actions based upon availability of the communication function associated with the selected advertisement action for the mobile communication device, accessibility of an advertiser target by the communication function associated with the selected advertisement action and the communication function-specific royalty for the communication function associated with the selected advertisement action;

means for receiving an advertisement associated with an advertisement icon at the mobile communication device for presentation; and

means for implementing the selected advertisement action in response to an input by a user via a user interface of the mobile communication device interacting with the advertisement.

61. An apparatus for a mobile communication device to implement advertisement content, comprising:

local storage for incorporating a plurality of advertisement actions, each action associated with a different communication function of a mobile communication device and a communication function-specific royalty, and each action associated respectively with one of a plurality of icons, and for receiving a selection for an advertisement action from the plurality of advertisement actions based upon availability of the communication function associated with the selected advertisement action for the mobile communication device, accessibility of an advertiser target by the communication function associated with the selected advertisement action and the communication function-specific royalty for the communication function associated with the selected advertisement action;

a communication module for receiving an advertisement associated with an advertisement icon at the mobile communication device for presentation; and

a user interface for receiving an input by a user interacting with the advertisement; and

a processor for implementing the selected advertisement action in response to the user input.

62. The apparatus of claim 61, further comprising the processor for predicting the communication function-specific royalty for each communication function based on a value set for each communication function, for determining a subset of communication functions that are available at the mobile communication device, wherein the advertisement action is selected from the determined subset that is associated with a highest predicted communication function-specific royalty.

63. The apparatus of claim 61, further comprising the processor tracking results of presentation of the advertisement to the user.

64. The apparatus of claim 61, further comprising the processor for implementing the communication function associated with the selected advertisement action by initiating communication with the advertiser target in response to a user selection of the advertisement icon of the advertisement.

65. The apparatus of claim 61, further comprising the processor tracking results of user interaction with the advertisement icon of the advertisement.

66. The apparatus of claim 61, wherein the processor implementing the communication function associated with the selected advertisement action further comprises click to call.

67. The apparatus of claim 61, wherein the processor for implementing the communication function associated with the selected advertisement action further comprises click to wireless access protocol browser.

68. The apparatus of claim 61, wherein the processor for implementing the communication function associated with the selected advertisement action further comprises click to brochure.

69. The apparatus of claim 61, wherein the processor for implementing the communication function associated with the selected advertisement action further comprises click to email.

70. The apparatus of claim 61, wherein the processor for implementing the communication function associated with the selected advertisement action further comprises click to landing.

71. The apparatus of claim 61, wherein the processor for implementing the communication function associated with the selected advertisement action further comprises click to clip.

72. The apparatus of claim 61, wherein the processor for implementing the communication function associated with the selected advertisement action further comprises click to forward.

73. The apparatus of claim 61, wherein the processor for implementing the communication function associated with the selected advertisement action further comprises click to content.

74. The apparatus of claim 61, wherein the processor for implementing the communication function associated with the selected advertisement action further comprises click to message.

75. The apparatus of claim 61, wherein the processor for implementing the communication function associated with the selected advertisement action further comprises click to locate.

76. The apparatus of claim 61, wherein the processor for implementing the communication function associated with the selected advertisement action further comprises click to promotion.

77. The apparatus of claim 61, wherein the processor for implementing the communication function associated with the selected advertisement action further comprises click to coupon.

78. The apparatus of claim 61, wherein the processor for implementing the communication function associated with the selected advertisement action further comprises click to buy.