System and method for providing automatic high-value listing feeds for online computer users

• US 9,111,289 B2
• Filed: 08/25/2011
• Issued: 08/18/2015
• Est. Priority Date: 08/25/2011
• Status: Expired due to Fees

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Tang, Tom, Liu, Shaobo
• Primary Examiner(s): Beausoliel, Jr., Robert
• Assistant Examiner(s): Khakhar, Nirav K
• Application Number:
  US13/218,160
• Publication Number:
  US 20130054615A1
• Time in Patent Office: 1,454 Days
• Field of Search: 707/748
• US Class Current: 1/1
• CPC Class Codes: G06F 16/435 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

A system and method for providing automatic high-value listing feeds for online computer users is disclosed. A particular embodiment includes obtaining publisher information corresponding to a plurality of publisher content items from a plurality of publisher sites; obtaining merchant information including value information corresponding to the plurality of publisher content items; using a processor, the publisher information, and the merchant information to generate a set of high-value feeds for transfer to the plurality of publisher sites, the set of high-value feeds each being ranked corresponding to a quality score computed for each listing item of each high-value feed; and transferring the set of high-value feeds to corresponding publisher sites of the plurality of publisher sites.

Claims

1. A method including:

obtaining publisher information corresponding to a plurality of publisher content items from a plurality of publisher sites;

generating a publisher data set using the publisher information, the publisher data set comprising information related to relationships between products or items appearing in particular publisher content items and identifiers of publisher sites corresponding to the particular publisher content items;

obtaining merchant information including value information corresponding to the plurality of publisher content items;

generating a merchant data set using the merchant information, the merchant data set comprising information related to relationships between products or items appearing in particular publisher content items, identifiers of publisher sites corresponding to the particular publisher content items, merchant bids corresponding to the products or items, and a merchant or seller associated with each merchant bid;

using a processor, the publisher information, and the merchant information to generate a set of high-value feeds for transfer to the plurality of publisher sites, wherein generating the set of high-value feeds comprises;

selecting a high-value keyword based on historical data of the high-value keyword,

mapping the high-value keyword to a set of listing items,

ranking the listing items in the set of listing items based on quality scores computed for the listing items, and

restricting a pre-determined portion of the ranked listing items from being in the set of high-value feeds; and

transferring the set of high-value feeds to corresponding publisher sites of the plurality of publisher sites.

2. The method as claimed in claim 1 wherein obtaining the publisher information includes providing an application programming interface (API) for the plurality of publisher sites.

3. The method as claimed in claim 1 wherein using the processor, the publisher information, and the merchant information to generate a set of high-value feeds includes performing a keyword cleansing operation to pre-process the publisher information.

4. The method as claimed in claim 1 wherein using the processor, the publisher information, and the merchant information to generate a set of high-value feeds includes obtaining a revenue value associated with each listing item of each high-value feed.

5. The method as claimed in claim 1 wherein using the processor, the publisher information, and the merchant information to generate a set of high-value feeds includes matching keywords against content in a set of listings.

6. The method as claimed in claim 1 wherein using the processor, the publisher information, and the merchant information to generate a set of high-value feeds includes generating the quality score for each listing item of each high-value feed.

7. The method as claimed in claim 1 wherein using the processor, the publisher information, and the merchant information to generate a set of high-value feeds includes generating quality score for each listing item of each high-value feed, the quality score being based on a number of occurrences of a keyword in the particular listing item.

8. The method as claimed in claim 1 wherein using the processor, the publisher information, and the merchant information to generate a set of high-value feeds includes generating the quality score for each listing item of each high-value feed, the quality score being based on a sum of clicks related to a keyword in the particular listing item.

9. A system comprising:

a processor;

a database, in data communication with the processor, for storage of publisher information, merchant information, and listings for transfer to a plurality of publisher sites; and

a feed distribution network, executable by the processor, to obtain the publisher information corresponding to a plurality of publisher content items from the plurality of publisher sites, to generate a publisher data set using the publisher information, to obtain merchant information including value information corresponding to the plurality of publisher content items, to generate a merchant data set using the merchant information, to use the publisher information and the merchant information to generate a set of high-value feeds for transfer to the plurality of publisher sites, and to transfer the set of high-value feeds to corresponding publisher sites of the plurality of publisher sites,

wherein the publisher data set comprises information related to relationships between products or items appearing in particular publisher content items and identifiers of publisher sites corresponding to the particular publisher content items, and the merchant data set comprising information related to relationships between products or items appearing in particular publisher content items, identifiers of publisher sites corresponding to the particular publisher content items, merchant bids corresponding to the products or items, and a merchant or seller associated with each merchant bid, and

wherein generating the set of high-value feeds comprises selecting a high-value keyword based on historical data of the high-value keyword, mapping the high-value keyword to a set of listing items, ranking the listing items in the set of listing items based on quality scores computed for the listing items, and restricting a pre-determined portion of the ranked listing items from being in the set of high-value feeds.

10. The system as claimed in claim 9 wherein the feed distribution network being further configured to obtain the publisher information via an application programming interface (API) for the plurality of publisher sites.

11. The system as claimed in claim 9 wherein the feed distribution network being further configured to perform a keyword cleansing operation to pre-process the publisher information.

12. The system as claimed in claim 9 wherein the feed distribution network being further configured to obtain a revenue value associated with each listing item of each high-value feed.

13. The system as claimed in claim 9 wherein the feed distribution network being further configured to match keywords against content in a set of listings.

14. The system as claimed in claim 9 wherein the feed distribution network being further configured to generate the quality score for each listing item of each high-value feed.

15. The system as claimed in claim 9 wherein the feed distribution network being further configured to generate the quality score for each listing item of each high-value feed, the quality score being based on a number of occurrences of a keyword in the particular listing item.

16. The system as claimed in claim 9 wherein the feed distribution network being further configured to generate quality score for each listing item of each high-value feed, the quality score being based on a sum of clicks related to a keyword in the particular listing item.

17. A non-transitoiy machine-useable storage medium embodying instructions which, when executed by a machine, cause the machine to:

obtain publisher information corresponding to a plurality of publisher content items from a plurality of publisher sites;

generate a publisher data set using the publisher information, the publisher data set comprising information related to relationships between products or items appearing in particular publisher content items and identifiers of publisher sites corresponding to the particular publisher content items;

obtain merchant information including value information corresponding to the plurality of publisher content items;

generate a merchant data set using the merchant information, the merchant data set comprising information related to relationships between products or items appearing in particular publisher content items, identifiers of publisher sites corresponding to the particular publisher content items, merchant bids corresponding to the products or items, and a merchant or seller associated with each merchant bid;

use the publisher information, and the merchant information to generate a set of high-value feeds for transfer to the plurality of publisher sites, wherein generating the set of high-value feeds comprises;

selecting a high-value keyword based on historical data of the high-value keyword,

mapping the high-value keyword to a set of listing items,

ranking the listing items in the set of listing items based on quality scores computed for the listing items, and

restricting a pre-determined portion of the ranked listing items from being in the set of high-value feeds; and

transfer the set of high-value feeds to corresponding publisher sites of the plurality of publisher sites.

18. The machine-useable storage medium as claimed in claim 17 wherein the instructions being further configured to provide an application programming interface (API) for the plurality of publisher sites.

19. The machine-useable storage medium as claimed in claim 17 wherein the instructions being further configured to perform a keyword cleansing operation to pre-process the publisher information.

20. The machine-useable storage medium as claimed in claim 17 wherein the instructions being further configured to match keywords against content in a set of listings.