Caching multiple views corresponding to multiple aspect ratios

• US 9,111,309 B2
• Filed: 06/13/2012
• Issued: 08/18/2015
• Est. Priority Date: 04/02/2010
• Status: Active Grant

• Current Assignee: Apple Inc.
• Original Assignee: Apple Inc.
• Inventors: Turner, William Bedford, Blumenberg, Christopher, Williamson, Richard, Howard, James Alexander
• Primary Examiner(s): RIES, LAURIE ANNE
• Application Number:
  US13/495,721
• Publication Number:
  US 20120254769A1
• Time in Patent Office: 1,161 Days
• Field of Search: 715/243, 715/244, 715/247, 715/744
• US Class Current: 1/1
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06Q 30/0621 Item configuration or customization

Abstract

The present technology presents targeted content, such as a targeted application, in multiple different configurations to correspond to multiple display orientations. In one example, a primary application having a view reserved to present the targeted application is configured to be presented in either a landscape or a portrait presentation format depending on the orientation of the display. The primary application is further configured to switch from either the landscape or portrait presentation format to the other presentation format when the orientation of the display is changed. Accordingly, the targeted application can be downloaded in multiple configurations so that the configuration that is appropriate for the displayed presentation format of the primary application can be presented with the reserved view.

Claims

1. A device comprising:

a non-transitory machine-readable medium; and

machine-executable instructions stored on the machine-readable medium for causing a computer to perform operations comprising;

receiving metadata from an application server describing a targeted application for display within a primary application;

downloading a static image of the targeted application in multiple configurations correlated to multiple presentation formats of the primary application;

displaying, within the primary application, the static image of the targeted application in a first configuration from the multiple configurations, wherein the first configuration correlates to a current presentation format of the primary application and wherein the static image of the targeted application presents an interactive portion of the targeted application; and

pre-fetching the targeted application such that the interactive portion of the targeted application presents a fully functional user interface upon being selected.

2. The device of claim 1, further comprising:

switching the current presentation format of the primary application to a new presentation format; and

correspondingly displaying the targeted application in a second configuration that correlates to the new presentation format of the primary application.

3. The device of claim 1, further comprising:

requesting a targeted application from the application server, the request specifying dimensions for the respective configurations of the targeted application.

4. The device of claim 1, wherein each configuration of the targeted application occupies substantially the same area of the primary application.

5. The device of claim 1, wherein banner images having the same appearances as the multiple configurations of the targeted application are initially downloaded and displayed.

6. The device of claim 5, wherein the application is downloaded after the banner images, and once downloaded is presented in place of the banner images.

7. A method comprising:

requesting a targeted application from an application server;

receiving, in response to the request, metadata describing a targeted application for display within a primary application;

downloading a static image of the targeted application in multiple configurations, wherein the multiple configurations correspond to multiple presentation formats of the primary application;

displaying, within the primary application, the static image of the targeted application in a first configuration from the multiple configurations, wherein the first configuration correlates to a current presentation format of the primary application and wherein the static image of the targeted application presents an interactive portion of the targeted application; and

pre-fetching the targeted application such that the interactive portion of the targeted application presents a fully functional user interface upon being selected; and

storing the targeted application in a cache specific to the primary application.

8. The method of claim 7 further comprising:

displaying the targeted application in a configuration that corresponds to a displayed presentation format of the primary application.

9. The method of claim 7, wherein the targeted application stored in the cache has at least one associated restriction regulating when the targeted application can be displayed.

10. The method of claim 9, wherein the at least one associated restriction includes at least one of a maximum life span or a maximum number of times the targeted application can be displayed.

11. The method of claim 7, wherein downloading further comprises first downloading a static view of the targeted application and then replacing the static view when the targeted application is fully downloaded.

12. The method of claim 7, wherein the multiple presentation formats of the primary application correspond to multiple different display aspect ratios.

13. The method of claim 7, wherein the multiple presentation formats include at least one of portrait and landscape.

14. The method of claim 7, wherein the static image of the targeted application is a slice of larger image of the targeted application.

15. The method of claim 7, further comprising:

loading the targeted application wherein the targeted application is loaded upon selection of the static image.

16. The method of claim 7, further comprising:

upon selection of the static image animating the static image growing into a full view of the targeted application.

17. The method of claim 7, further comprising:

closing the targeted application and returning to the primary application.

18. A system comprising:

a communications interface configured to receive metadata describing a targeted application for display within a primary application, the metadata received in response to a request to an application server for a targeted application;

the communications interface further configured to download the targeted application in multiple configurations correlated to multiple presentation formats of the primary application;

a processor configured to display, within the primary application, a static image of the targeted application in a first configuration from the multiple configurations, wherein the first configuration correlates to a first displayed presentation format of the primary application and wherein the static image of the targeted application presents an interactive portion of the targeted application; and

a processor configured to pre-fetch the targeted application such that the interactive portion of the targeted application presents a fully functional user interface upon being selected.

19. The system of claim 18 further comprising:

the processor further configured to store the targeted application in a cache specific to the primary application.

20. The system of claim 18, wherein the processor is further configured to run the targeted application in a sandboxed environment.

21. The system of claim 18, wherein the processor is further configured to display the targeted application in a second configuration corresponding to a second presentation format in response to switching the presentation format of the primary application from the first presentation format to the second presentation format.

22. The system of claim 21, wherein the first presentation format is presented on a display having a portrait orientation, and the second presentation format is presented on the display having a landscape orientation.

23. The system of claim 18, wherein a percentage of display area occupied by the targeted application in the first presentation format is substantially the same as in the second presentation format.

24. The system of claim 18, wherein the request includes targeting data.