System and method for generating use statistics for location-based applications

• US 9,113,289 B2
• Filed: 12/06/2010
• Issued: 08/18/2015
• Est. Priority Date: 07/12/2006
• Status: Active Grant

• Current Assignee: Workday Incorporated
• Original Assignee: Loc-Aid Technologies Incorporated (TechnoCom Corporation)
• Inventors: Sudit, Isaias, Morita, Naomi
• Primary Examiner(s): PHUONG, DAI
• Application Number:
  US12/961,117
• Publication Number:
  US 20110078137A1
• Time in Patent Office: 1,716 Days
• Field of Search: 4554121-4143, 4554561-4563, 705/14.1, 705/14.4, 705/14.49
• US Class Current: 1/1
• CPC Class Codes: A63F 13/216 using geographical information, e.g. location of the game device or player using GPS
• CPC Class Codes: A63F 13/35 Details of game servers
• CPC Class Codes: A63F 13/92 Video game devices specially adapted to be hand-held while playing
• CPC Class Codes: H04L 43/04 Processing captured monitoring data, e.g. for logfile generation
• CPC Class Codes: H04L 43/06 Generation of reports
• CPC Class Codes: H04L 43/0876 Network utilisation, e.g. volume of load or congestion level
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 24/00 Supervisory, monitoring or testing arrangements
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management

Abstract

A system for analyzing the use of location-based service applications including: a mobile device. A carrier-positioning infrastructure interacts with the mobile device for enabling the use of location-based applications by the mobile device. A mobile location-based application provider communicates with the carrier-positioning infrastructure to provide a location-based application to the mobile device. A location transaction platform monitors the use of the location-based application by the mobile device. An analytics server communicates with the location transaction platform and location stamps an occurrence of use of the location-based application by the mobile device and performs a task in accordance with predetermined rules as a function of the location-based stamp.

Claims

1. An analytics server for analyzing a use of a plurality of location-based service applications within a mobile network comprising:

a transaction interface for receiving occurrence information regarding an occurrence of the use of each of the plurality of location-based applications by a plurality of mobile devices, respectively, wherein the occurrence information includes a type of said each of the plurality of location-based applications and a location of each of the plurality of mobile devices during the use of said each of location-based applications;

a processor for aggregating the received occurrence information for said each of the plurality of location-based applications;

an input manager for receiving a location-based query including parameters for requesting specific analytic information for a particular location-based application and its users;

an analytics generator for receiving the aggregated occurrence information regarding the occurrence of the uses of the location-based applications by the plurality of mobile devices, receiving a location stamp of the occurrence of the use of the particular location-based application, communicating with the input manager for comparing the location of the mobile devices during use of the particular location-based application in accordance with the parameters in said query, and scheduling a task specified by a plurality of predetermined rules, based on the aggregated occurrence information for the particular location-based application; and

a display/delivery manager for triggering the scheduled task.

2. The analytics server of claim 1, wherein the task is creating a report regarding the use of the particular location-based application by the plurality of mobile devices.

3. The analytics server of claim 2, wherein the report is one of a two-dimensional or three-dimensional map.

4. The analytics server of claim 2, wherein the report is a text report providing statistics of use of the particular location-based application by the plurality of mobile devices as a function of location.

5. The analytics server of claim 2, wherein the report is raw data of use as a function of location of the particular location-based application by the plurality of mobile devices.

6. The analytics server of claim 1, wherein the task is causing the mobile application provider to provide a second location-based application to a mobile device.

7. The analytics server of claim 1, wherein at least one of the predetermined rules is determining where the particular location-based application is used over a period of time.

8. The analytics server of claim 1, wherein at least one of the predetermined rules is determining where the occurrence of use of the particular location-based application is relative to a place of interest.

9. The analytics server of claim 1, wherein at least one of the predetermined rules is determining the location of the occurrence of the use of the particular location-based application relative to a geographical area.

10. The analytics server of claim 1, wherein at least one of said mobile devices is a cellular phone.

11. The analytics server of claim 1, wherein the occurrence information further comprises:

a venue for the location-based application; and

an engagement message for communicating engagement in the venue.

12. The analytics server of claim 11, wherein the task is computing an engagement rate for the venue.

13. The analytics server of claim 1, wherein the occurrence information further comprises:

a venue for the location-based application; and

an at-venue message for communicating physical arrival at the venue.

14. The analytics server of claim 13, wherein the task is computing a venue participation rate for the venue.

15. The analytics server of claim 1, wherein the occurrence information further comprises:

a venue for the particular location-based application;

an engagement message for communicating engagement in the venue; and

an at-venue message accepted for communicating physical arrival at the venue, wherein the task is computing an engagement rate for the venue and an at-venue rate for the venue.

16. The analytics server of claim 1, wherein the location stamp comprises a latitude coordinate and a longitude coordinate.

17. The analytics server of claim 1, wherein the location stamp comprises a confirmation message from a user of a mobile device that the user is at a known location.