Audience targeting with universal profile synchronization

• US 9,117,217 B2
• Filed: 12/17/2004
• Issued: 08/25/2015
• Est. Priority Date: 08/01/2003
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: Advertisingcom LLC (Apollo Global Management, Inc.)
• Inventors: Wilson, Joseph G., Beyda, Gil J.
• Primary Examiner(s): Alvarez, Raquel
• Application Number:
  US11/014,234
• Publication Number:
  US 20050165643A1
• Time in Patent Office: 3,903 Days
• Field of Search: 705/14.4, 705/14.43, 705/14.49, 705/14.53, 705/14.66, 705/14.67, 709/219, 709/220
• US Class Current: 1/1
• CPC Class Codes: G06F 16/27 Replication, distribution or synchronisation of data between databases or within a distributed database system; Distributed database system architectures therefor
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored.

Claims

1. A computer implemented method for universal synchronization of profiles of client computers targeted for the delivery of content over a computer network, the method comprising:

receiving profile data for a plurality of client computers over the computer network from audience member information collection domains, the profile data including a set of profile data that corresponds to a profiled client computer;

maintaining an association between the set of profile data and the profiled client computer in a computer database using a global profile identifier;

associating in the computer database the global profile identifier with a set of cookie related information;

facilitating the collection of profile data for the profiled client computer using the set of cookie related information;

collecting at the computer database profile data for the profiled client computer as a result of activity in one of the audience member information collection domains by the profiled client computer;

receiving over the computer network an authoritative identification of the profiled client computer as a result of activity by the profiled client computer in one of the audience member information collection domains;

using the authoritative identification to correlate the profiled client computer to the global profile identifier;

receiving over the computer network a set of cookie related information from the profiled client computer;

determining that the set of cookie related information received from the profiled client computer does not include at least part of the set of cookie related information associated with the global profile identifier; and

restoring on the profiled client computer cookie related information which was determined not to be included in the set of cookie related information received from the profiled client computer.

2. The method of claim 1, further comprising:

identifying the profiled client computer from among a plurality of different client computers using the global profile identifier;

associating the profiled client computer with a segment of client computers responsive to identification of the profiled client computer;

transmitting a segment-targeting cookie having a segment identifier to the profiled client computer, the segment identifier being different from the global profile identifier;

identifying targeted content to be transmitted to the profiled client computer based on the association of the profiled client computer with a segment of client computers; and

transmitting the identified targeted content to the profiled client computer.

3. The method of claim 1, further comprising:

storing a segment-targeting cookie having a segment identifier on the profiled client computer wherein the segment identifier is selected based on the set of profile data associated with the profiled client computer; and

delivering targeted content to the profiled client computer in response to determining the segment identifier in the segment-targeting cookie.

4. The method of claim 1, wherein the profile data includes a behavioral attribute.

5. The method of claim 1, wherein the profile data includes a characteristic attribute.

6. A method for restoring cookie related information on a client computer targeted for the delivery of content over a computer network, the method comprising:

maintaining an association between the client computer and a global profile identifier;

associating the global profile identifier with a set of cookie related information;

facilitating the collection of profile data for the client computer using the set of cookie related information;

receiving the set of cookie related information from the client computer;

determining that the set of cookie related information received from the client computer does not include at least part of the set of cookie related information associated with the global profile identifier; and

restoring on the client computer cookie related information which was determined not to be included in the set of cookie related information received from the client computer.

7. The method of claim 6, further comprising:

identifying the client computer from among a plurality of different client computers using the global profile identifier;

associating the client computer with a segment of client computers responsive to identification of the client computer;

transmitting a segment-targeting cookie having a segment identifier to the client computer, the segment identifier being different from the global profile identifier;

identifying targeted content to be transmitted to the client computer based on the association of the client computer with a segment of client computers; and

transmitting the identified targeted content to the client computer.

8. The method of claim 6, further comprising:

storing a segment-targeting cookie having a segment identifier on the client computer wherein the segment identifier is selected based on the collection of profile data for the client computer; and

delivering targeted content to the client computer in response to determining the segment identifier in the segment-targeting cookie.

9. The method of claim 6, wherein the profile data includes a behavioral attribute.

10. The method of claim 6, wherein the profile data includes a characteristic attribute.

11. A method for restoring cookie related information on a client computer targeted for the delivery of content over a computer network, the method comprising:

establishing an association between the client computer and a global profile identifier using an authoritative identification including a website registration login identification;

associating the global profile identifier with a set of cookie related information;

facilitating the collection of profile data for the client computer in the network of information collection domains using the set of cookie related information;

receiving a set of cookie related information from the client computer;

determining that the set of cookie related information received from the client computer does not include at least part of the set of cookie related information associated with the global profile identifier; and

restoring on the client computer cookie related information which was determined not to be included in the set of cookie related information received from the client computer.

12. The method of claim 11, further comprising:

identifying the client computer from among a plurality of different client computers using the global profile identifier;

associating the client computer with a segment of client computers responsive to identification of the client computer;

transmitting a segment-targeting cookie having a segment identifier to the client computer, the segment identifier being different from the global profile identifier;

identifying targeted content to be transmitted to the client computer based on the association of the client computer with a segment of client computers; and

transmitting the identified targeted content to the client computer.

13. The method of claim 11, further comprising:

storing a segment-targeting cookie having a segment identifier on the client computer wherein the segment identifier is selected based on the collection of profile data for the client computer; and

delivering targeted content to the client computer in response to determining the segment identifier in the segment-targeting cookie.

14. The method of claim 11, wherein the profile data includes a behavioral attribute.

15. The method of claim 11, wherein the profile data includes a characteristic attribute.

16. A computer implemented method of restoring cookie related information on a client computer targeted for the delivery of content over a computer network, the method comprising:

maintaining in a computer database an association between a client computer authoritative identification and a global profile identifier;

associating in the computer database the global profile identifier with a set of cookie related information;

facilitating the collection of profile data for the client computer using the set of cookie related information;

receiving at a computer associated with the computer database a set of cookie related information from the client computer;

determining at the computer associated with the computer database that the set of cookie related information received from the client computer does not include at least part of the set of cookie related information associated with the global profile identifier; and

restoring on the client computer cookie related information which was determined not to be included in the set of cookie related information received from the client computer.

17. The method of claim 16, further comprising:

identifying the client computer from among a plurality of different client computers using the global profile identifier;

associating the client computer with a segment of client computers responsive to identification of the client computer;

transmitting a segment-targeting cookie having a segment identifier to the client computer, the segment identifier being different from the global profile identifier;

identifying targeted content to be transmitted to the client computer based on the association of the client computer with a segment of client computers; and

transmitting the identified targeted content to the client computer.

18. The method of claim 16, further comprising:

storing a segment-targeting cookie having a segment identifier on the client computer wherein the segment identifier is selected based on the collection of profile data for the client computer; and

delivering targeted content to the client computer in response to determining the segment identifier in the segment-targeting cookie.

19. The method of claim 16, wherein the profile data includes a behavioral attribute.

20. The method of claim 16, wherein the profile data includes a characteristic attribute.