Method and a system for selecting advertising spots
First Claim
Patent Images
1. A computerized method for selecting advertisement spots for promotional content pertaining to a product using a processor, comprising:
- automatically browsing, by a crawler program, a network or any segment thereof in a methodical manner to identify a plurality of web documents having a plurality of advertising spots;
automatically extracting at a content analysis module, a plurality of content identifiers from a content of each of said plurality of web documents having said plurality of advertising spots according to a content analysis, said content is set to be displayed in association with respective said advertising spot, said content identifiers stored in a repository;
receiving, from an advertisement entity promoting or enhancing the exposure of browsing users to a certain product, a product description indicative of a plurality of properties of said product at a matching unit having a processor;
automatically identifying at said matching unit, a match between said product description and each member of an identified cluster of web documents selected from said plurality of web documents according to said plurality of content identifiers;
after said identifying said cluster of web documents, forwarding by at output unit, said cluster of web documents to an advertisement server; and
selecting, by said advertisement server, specific promotional content pertaining to said certain product to be advertised to said browsing users who access a member of said cluster;
wherein said advertisement server provides each one of said plurality of browsing users with said specific promotional content in response to a request to load said member.
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Abstract
A method for selecting advertisement spots that comprises providing parameters, each associated with one or more references to web documents which are retrieved by it, receiving a description of a product, identifying a match between the received description and at least one of the parameters, and generating a list of references which are associated with the at least one parameter.
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Citations
27 Claims
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1. A computerized method for selecting advertisement spots for promotional content pertaining to a product using a processor, comprising:
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automatically browsing, by a crawler program, a network or any segment thereof in a methodical manner to identify a plurality of web documents having a plurality of advertising spots; automatically extracting at a content analysis module, a plurality of content identifiers from a content of each of said plurality of web documents having said plurality of advertising spots according to a content analysis, said content is set to be displayed in association with respective said advertising spot, said content identifiers stored in a repository; receiving, from an advertisement entity promoting or enhancing the exposure of browsing users to a certain product, a product description indicative of a plurality of properties of said product at a matching unit having a processor; automatically identifying at said matching unit, a match between said product description and each member of an identified cluster of web documents selected from said plurality of web documents according to said plurality of content identifiers; after said identifying said cluster of web documents, forwarding by at output unit, said cluster of web documents to an advertisement server; and selecting, by said advertisement server, specific promotional content pertaining to said certain product to be advertised to said browsing users who access a member of said cluster; wherein said advertisement server provides each one of said plurality of browsing users with said specific promotional content in response to a request to load said member. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A computerized method for selecting advertisement spots for promotional content pertaining to a product using a processor, comprising:
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automatically browsing, by a crawler program, a network or any segment thereof in a methodical manner to identify a plurality of web documents having a plurality of advertising spots; associating, between a plurality of references of said plurality of web documents and a plurality of content identifiers automatically extracted at a content analysis module, each said web document being associated according to a content analysis of a content thereof which is set to be displayed in association with at least one advertisement of said plurality of advertising spots; receiving, from an advertisement entity promoting or enhancing the exposure of browsing users to a certain product, a product description indicative of a plurality of properties of said product at a matching unit having the processor; automatically selecting at said matching unit a cluster of references from said plurality of references according to a match between said product description and said plurality of content identifiers using said matching unit; after selecting said cluster of references, forwarding said cluster of references to an advertisement server; and selecting, by said advertisement server, specific promotional content pertaining to said certain product to be advertised to said browsing users who access a member of said cluster; wherein said advertisement server provides each one of said plurality of browsing users with said specific promotional content in response to a request to load said member.
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17. A system having a processor for selecting advertisement spots, comprising:
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a crawler program configured to browse a network or any segment thereof in a methodical manner to identify a plurality of web documents having a plurality of advertising spots; a repository which stores for each of said plurality of web documents a plurality of content identifiers which are automatically extracted at a content analysis module by a content analysis of a content thereof which is set to be displayed in association with at least one advertisement of said plurality of advertising spots; a receiving unit configured for receiving, from an advertisement entity promoting or enhancing the exposure of browsing users to a certain product, a product description indicative of a plurality of properties of said product; a matching unit which uses the processor for automatically identifying a match between said product description and at least one of said plurality of content identifiers; and an output unit which generates each member of a cluster of web documents according to said match and after generating said cluster of web documents, forwards a list of web document advertisement spots to an advertisement server, each member of said list of web document advertisement spots being associated with said at least one content identifier; wherein said advertisement server selects specific promotional content pertaining to said certain product to be advertised to said browsing users who access a certain web document of said plurality of web documents, said certain web document having at least one member of said list of advertisement spots; wherein said advertisement server provides each one of said browsing users with said specific promotional content in response to a request to load said certain web document. - View Dependent Claims (18, 19, 20, 21, 22)
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23. A computerized method for advertising according to a content of communication content messages using a processor, comprising:
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automatically browsing, by a crawler program, a network or any segment thereof in a methodical manner to identify a plurality of web documents having a plurality of advertising spots; providing a plurality of content identifiers associated with a plurality of references of said plurality of web documents according to content analysis of a content of said plurality of web documents which is set to be displayed in association with at least one advertisement of said plurality of advertising spots, said content identifiers automatically extracted at a content analysis module; receiving, from an advertisement entity promoting or enhancing the exposure of at least one of a sender and a receiver to a certain product, a product description indicative of a plurality of properties of said product at a matching unit having the processor; automatically identifying a match between said product description and at least one of said plurality of content identifiers using said matching unit; and sending specific promotional content pertaining to said certain product description to at least one of a sender and a receiver of a communication content message including at least one of matched said plurality of content identifiers; wherein said communication content message comprises a member of a group consisting of a short message service (SMS) message, an instant messaging (IM) message, a multimedia messaging service (MMS) message, and a wireless application protocol (WAP) message. - View Dependent Claims (24, 25, 26)
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27. A computerized method for advertising according to content analysis, comprising:
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automatically browsing, by a crawler program, a network or any segment thereof in a methodical manner to identify a plurality of web pages having a plurality of advertisement spots; receiving a plurality of certain product descriptions from an advertising entity promoting or enhancing the exposure of browsing users to certain products; automatically analyzing at a content analysis module, a textual content of each one of said plurality of web pages to identify a plurality of content identifiers; clustering said plurality of web pages in a plurality of clusters by adding each one of said plurality of web pages to one of said plurality of clusters according to respective said plurality of content identifiers; automatically associating at a matching unit said plurality of clusters of web pages with said plurality of product descriptions; after creating said cluster of web documents, selecting specific promotional content for each one of said plurality of clusters according to a match with respective associated certain product description from said plurality of certain product descriptions.
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Specification