Browser-based retrieval and display of content associated with a link that matches a link signature

• US 9,117,232 B2
• Filed: 09/14/2012
• Issued: 08/25/2015
• Est. Priority Date: 07/15/2005
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Green, Nigel, Mongrain, Scott A.
• Primary Examiner(s): Padmanabhan, Kavita
• Assistant Examiner(s): Mercado, Ariel
• Application Number:
  US13/620,447
• Publication Number:
  US 20130013990A1
• Time in Patent Office: 1,075 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

A page update handler, which may be loaded by a web browser as part of a web page, adds functionality for dynamically updating the web page with content supplied by a content server. The content may be related to a particular item detected on the web page by the page update handler, such as a link that matches a link signature. The content server may operate in a different Internet domain from the server that servers the original web page, and may supply content for display on web pages of many different independent web sites. In one embodiment, an operator of a web site that is separate from the content server can enable the display of content from the content server on the site'"'"'s web pages by adding an update handler tag to one or more corresponding HTML documents.

Claims

1. A method, comprising:

detecting, based on an analysis of content of a web page of a first web site, that the page includes a user-selectable link to a product page of an electronic catalog hosted by a second web site, said detecting comprising determining that the link has a URL that matches a signature of product pages of the electronic catalog;

extracting from the user-selectable link a product identifier corresponding to a product;

retrieving from the electronic catalog, based on the extracted product identifier, catalog content associated with the product;

causing the page to be supplemented with an overlay display object that includes the catalog content associated with the product, such that the overlay display object is displayed in association with the user-selectable link; and

providing, for display within the overlay display object, active content that enables a user, via a user computing device, to purchase the product by interacting with the overlay display object on the page without navigating away from the web page of the first web site;

said method performed by execution of instructions by computer hardware.

2. The method of claim 1, wherein the first web site is in a first network domain, and the second web site is in a second network domain.

3. The method of claim 2, wherein the overlay display object provides interactive functionality for the user to purchase the product by interacting with the second web site from within the overlay display object.

4. The method of claim 2, wherein the link is encoded with an affiliate identifier associated with the first web site, said affiliate identifier used to track referrals of users from the first web site to the second web site.

5. The method of claim 4, wherein the overlay display object, as displayed on the page of the first web site, enables the user to purchase the product from an electronic catalog of the second web site.

6. The method of claim 1, wherein the method comprises displaying the overlay display object on the web page in response to a mouse-over event in which a mouse cursor is hovered over the user-selectable link.

7. A computing system, comprising:

a browser-executable component that is configured to be loaded by a user computing device in conjunction with a web page loaded on the device by a browser, the page being part of a first web site, said browser-executable component configured to analyze content of the page and to detect that a user-selectable link on the page has a URL that matches a signature of product pages of an electronic catalog hosted by a second web site, the user-selectable link including an identifier of a product, said browser-executable component additionally configured to display, in conjunction with the user-selectable link, an overlay display object; and

a content server comprising one or more physical servers, the content server configured to communicate over a network with the user computing device and to serve catalog content that is displayed in the overlay display object;

wherein the browser-executable component and content server are configured to interact with each other to cause the overlay display object to be populated with active content associated with the product, said active content enabling a user to purchase the product by interacting with the overlay display object without navigating away from the page.

8. The computing system of claim 7, wherein the browser-executable component is configured to extract a product identifier from the link, and to use the extracted product identifier to request, from the content server, content associated with the product.

9. The computing system of claim 7, wherein the first web site is in a first network domain, and the content server is in a second network domain that is separate from the first network domain.

10. The computing system of claim 9, wherein the overlay display object, as displayed on the page of the first web site, enables the user to purchase the product from an electronic catalog hosted by the content server.

11. The computing system of claim 7, wherein the browser-executable component is configured to display the overlay display object in response to a mouse-over event in which a mouse cursor is hovered over the user-selectable link.

12. A non-transitory computer-readable medium having stored thereon a browser-executable component that, when executed on a user computing device by a browser, causes the user computing device to perform a process that comprises:

determining, by analyzing page content of a page loaded by the browser, that the page includes a user-selectable link having a URL that matches a signature associated with product pages of an electronic catalog, wherein the page is part of a first web site and the electronic catalog is hosted by a second web site;

extracting a product identifier from the user-selectable link;

generating a request to a content server for content associated with the product, the request including the product identifier extracted from the user-selectable link;

generating an overlay display object on the page in association with the link; and

displaying, in the overlay display object, content returned by the content server in response to the request, the content enabling a user to purchase the product without navigating away from the page.

13. The computer-readable medium of claim 12, wherein the content includes active content that enables a user to purchase the product by interacting with the overlay display object.

14. The computer-readable medium of claim 12, wherein the product without navigating away from the page first web site is in a first network domain and the second web site is in a second network domain.