Building a social graph based on links received and selected by recipients

• US 9,117,240 B2
• Filed: 11/05/2014
• Issued: 08/25/2015
• Est. Priority Date: 06/16/2011
• Status: Expired due to Fees

• Current Assignee: R1 Demand, LLC
• Original Assignee: Radiumone (Tremor International Ltd.)
• Inventors: Vaynblat, Dimitri, Chahal, Gurbaksh
• Primary Examiner(s): Barry, Lance L
• Application Number:
  US14/534,087
• Publication Number:
  US 20150066912A1
• Time in Patent Office: 293 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/22 Indexing; Data structures therefor; Storage structures
• CPC Class Codes: G06F 16/23 Updating
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/2465 Query processing support for facilitating data mining operations in structured databases
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/25 Integrating or interfacing systems involving database management systems
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/35 Clustering; Classification
• CPC Class Codes: G06F 16/9024 Graphs; Linked lists G06F16/9027 takes precedence
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 : Online advertisement
• CPC Class Codes: G06Q 30/0641 : Shopping interfaces
• CPC Class Codes: G06Q 50/01 : Social networking
• CPC Class Codes: H04L 12/1813 : for computer conferences, e.g. chat rooms instant messaging H04L51/04; protocols for multimedia communication H04L65/1101; arrangements for multi-party communication H04L65/403; telephonic conference arrangements H04M3/56; television conference systems H04N7/15
• CPC Class Codes: H04L 41/12 : Discovery or management of network topologies
• CPC Class Codes: H04L 43/045 : for graphical visualisation of monitoring data
• CPC Class Codes: H04L 43/06 : Generation of reports
• CPC Class Codes: H04L 51/04 : Real-time or near real-time messaging, e.g. instant messaging [IM]
• CPC Class Codes: H04L 51/046 : Interoperability with other network applications or services
• CPC Class Codes: H04L 51/10 : Multimedia information
• CPC Class Codes: H04L 51/52 : for supporting social networking services
• CPC Class Codes: H04L 51/56 : Unified messaging, e.g. interactions between e-mail, instant messaging or converged IP messaging [CPM]
• CPC Class Codes: H04L 67/01 : Protocols
• CPC Class Codes: H04L 67/02 : based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/51 : Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/535 : Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/565 : Conversion or adaptation of application format or content adding application control or application functional data H04L67/561
• CPC Class Codes: H04W 4/12 : Messaging; Mailboxes; Announcements

Abstract

A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. A technique can include a sender sending a first link to at least one recipient. When a first node representative of the sender in social graph is not identified and after receiving the activity information, creating a second node to represent the sender in the social graph.

Claims

1. A method comprising:

receiving first activity information for a sender of a message to at least one recipient by a collection resource at a Web site, wherein the message comprises text associated with the Web site, the collection resource adds a first link to the message, and no personally identifiable information of the sender is collected in collecting the first activity information;

storing the first activity information at a storage server;

receiving second activity information when a recipient accesses the first link sent by the sender corresponding to the first activity information stored at the storage server, wherein no personally identifiable information of the recipient is collected in collecting the second activity information;

using at least one processor, attempting to identify a first node representative of the sender in a social graph; and

when a first node representative of the sender in a social graph is not identified and after receiving the second activity information, creating a second node to represent the sender in the social graph.

2. The method of claim 1 further comprising:

using a collection module, including the first link with the message before the first activity information occurs; and

viewing by the recipient the message, wherein the message comprises the text and the first link and the first link is selectable by the recipient.

3. The method of claim 1 further comprising:

determining the first link based on the text.

4. The method of claim 1 wherein the message is created using a smartphone.

5. The method of claim 1 wherein the text is stored on a clipboard of a device of the sender.

6. The method of claim 1 wherein the sender is using a mobile device and the text comprises content accessed using a mobile application.

7. The method of claim 1 wherein the message comprises a message on a social networking Web site.

8. The method of claim 1 wherein the message comprises an e-mail.

9. The method of claim 1 wherein a collection resource module executing on a Web site determines the first activity information.

10. The method of claim 1 wherein the text comprises text accessible by selecting the first link.

11. The method of claim 1 further comprising:

retrieving a plurality of categories, wherein each activity information for a plurality of activity information stored at the storage server comprises at least one category; and

analyzing the text to assign a first category from the plurality of categories to the first activity information comprising the text.

12. The method of claim 11 further comprising storing the first activity information in the social graph, wherein the at least one category comprises a first edge in the social graph and the first edge couples the second node representing the sender.

13. The method of claim 1 wherein text is copied from the Web site.

14. The method of claim 13 wherein the copied text is pasted into the message.

15. The method of claim 1 wherein the message comprises at least one of an image, a reference to an image, or a link to an image.

16. The method of claim 1 wherein the message comprises at least one of a video, a reference to a video, or a link to a video.

17. The method of claim 1 wherein the sender is using a nonmobile device and the text comprises content accessed using a desktop application, and the recipient accesses the first link via a nonmobile device using a desktop application.

18. The method of claim 1 wherein the sender is using a nonmobile device and the text comprises content accessed using a desktop application, and the recipient access the first link via a mobile device using a mobile application.

19. The method of claim 1 wherein the sender is using a mobile device and the text comprises content accessed using a mobile application, and the recipient accesses the first link via a nonmobile device using a desktop application.

20. The method of claim 1 wherein the sender is using a mobile device and the text comprises content accessed using a mobile application, and the recipient accesses the first link via a mobile device using a mobile application.

21. The method of claim 1 further comprising:

receiving a third activity information when a second recipient accesses the first link sent by the sender corresponding to the first activity information stored at the storage server, wherein no personally identifiable information of the second recipient is collected in the third activity information; and

using the third activity information to identify a third node in the social graph as being representative of the second recipient.

22. The method of claim 1 wherein the first link is uniquely associated with the sender.

23. The method of claim 1 wherein the first link comprises a shortened uniform resource locator.

24. A method comprising:

receiving first activity information for a sender of a message to at least one recipient by a collection resource at a Web site, wherein the message comprises text associated with the Web site, the collection resource adds a first link to the message, and no personally identifiable information of the sender is collected in collecting the first activity information;

storing the first activity information at a storage server;

receiving second activity information when a recipient access the first link send by the sender corresponding to the first activity information stored at the storage server, wherein no personally identifiable information of the recipient is collected in collecting the second activity information;

using at least one processor, attempting to identify a first node representative of the sender in a social graph;

when a first node representative of the sender in a social graph is not identified and after receiving the second activity information, creating a second node to represent the sender in the social graph;

retrieving a plurality of categories, wherein each activity information for a plurality if activity information stored at the storage server comprises at least one category;

analyzing the text to assign a first category from the plurality of categories to the first activity information comprising the text;

creating a first edge between the first node and second node, wherein the first edge is representative of the first activity information; and

assigning the first category type to the first edge.

25. The method of claim 24 further comprising:

assigning a first weight to the first edge associated with the first category type.

26. The method of claim 24 wherein the sender is using a nonmobile device and the text comprises content accessed using a desktop application, and the recipient accesses the first link via a nonmobile device using a desktop application.

27. The method of claim 24 wherein the sender is using a nonmobile device and the text comprises content accessed using a desktop application, and the recipient accesses the first link via mobile device using a mobile application.

28. The method of claim 24 wherein the sender is using a mobile device and the text comprises content accessed using a mobile application, and the recipient accesses the first link via a nonmobile device using a desktop application.

29. The method of claim 24 wherein the sender is using a mobile device and the text comprises content accessed using a mobile application, and the recipient accesses the first link via a mobile device using a mobile application.

30. A method of comprising:

receiving first activity information for a sender of a message to at least one recipient by a collection resource at a Web site, wherein the message comprises text associated with the Web site, the collection resource adds a first link to the message, and no personally identifiable information of the sender is collected in collecting the first activity information;

storing the first activity information at a storage server;

receiving second activity information when a recipient accesses the first link sent by the sender corresponding to the first activity information stored at the storage server, wherein no personally identifiable information of the recipient is collected in collecting the second activity information;

using at least one processor, attempting to identify a first node representative of the sender in a social graph;

when a first node representative of the sender in social graph is not identified and after receiving the second activity information, creating a second node to represent the sender in the social graph;

determining a category for at least one of the first activity information or the second activity information as a first category type; and

creating a first edge between the first node and second node, wherein the first edge is representative of the first category type,

wherein the sender is using a nonmobile device and the text comprises content accessed using a desktop application, and the recipient accesses the first link via a mobile device using a mobile application.