Methods and apparatus to determine an adjustment factor for media impressions
First Claim
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1. A method comprising:
- determining an exposure of media for use by an audience measurement entity, wherein the exposure occurs after a cookie identifier is received at a computing device, wherein the cookie identifier is received from a database proprietor;
determining, via a processor, a first panel member identifier associated with the exposure based on the cookie identifier;
determining, via the processor, a second panel member identifier associated with the exposure based on a determination of a user identity by a panelist meter associated with the computing device; and
determining, via the processor, an adjustment factor for use by the audience measurement entity by comparing the first panel member identifier and the second panel member identifier.
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Abstract
Examples to determine media impressions are disclosed. An example method includes detecting a cookie identifier established by a database proprietor at a computing device, determining an impression of media, wherein the impression occurs after the cookie identifier is established, determining a first panelist identifier associated with the impression based on the cookie identifier, determining a second panelist identifier associated with the impression based on determination of a user identity by a panelist meter associated with the computing device, and storing an adjustment factor determined by comparing the first panelist identifier and the second panelist identifier.
211 Citations
46 Claims
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1. A method comprising:
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determining an exposure of media for use by an audience measurement entity, wherein the exposure occurs after a cookie identifier is received at a computing device, wherein the cookie identifier is received from a database proprietor; determining, via a processor, a first panel member identifier associated with the exposure based on the cookie identifier; determining, via the processor, a second panel member identifier associated with the exposure based on a determination of a user identity by a panelist meter associated with the computing device; and determining, via the processor, an adjustment factor for use by the audience measurement entity by comparing the first panel member identifier and the second panel member identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 44)
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15. An apparatus comprising:
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a cookie to panelist matcher to determine a first panel member identifier associated with a cookie identifier received at a computing device, wherein the cookie identifier is received from a database proprietor; a partner sessions pageview analyzer to determine that a media exposure is associated with the first panel member identifier based on the cookie identifier; a panelist sessions pageview analyzer to determine that the media exposure is associated with a second panel member identifier based on a determination of a user identity; and an adjustment factor generator to compare the first panel member identifier and the second panel member identifier to determine an adjustment factor for use by an audience measurement entity. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 45)
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30. A tangible computer readable medium comprising instructions that, when executed, cause a machine to at least:
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determine an exposure of media for use by an audience measurement entity, wherein the exposure occurs after a cookie identifier is received at a computing device, wherein the cookie identifier is received from a database proprietor; determine a first panel member identifier associated with the exposure based on the cookie identifier; determine a second panel member identifier associated with the exposure based on a determination of a user identity by a panelist meter associated with the computing device; and determine an adjustment factor for use by the audience measurement entity by comparing the first panel member identifier and the second panel member identifier. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 46)
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Specification