Method and apparatus for managing advertising
First Claim
1. A device, comprising:
- a memory to store executable instructions; and
a processor coupled to the memory, wherein the processor, responsive to executing the instructions, performs operations comprising;
obtaining consumption data from a group of set top boxes,detecting identified impressions from the consumption data, wherein the identified impressions represent display of selected content;
responsive to advertising campaign criteria including a cost-per-impression criterion, applying a regression analysis to the identified impressions to determine a predicted number of target impressions per advertisement slot, wherein the regression analysis uses weighting factors applied to the identified impressions detected from the consumption data; and
generating a first media plan based on a ratio of an advertisement slot cost to the predicted number of target impressions per advertisement slot.
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Abstract
A system that incorporates teachings of the subject disclosure may include, for example, determining identified impressions that are detected from consumption data collected from a group of media processors where the identified impressions represent viewing of selected content and where the consumption data indicates channel tuning events at the group of media processors including changing of channels, applying a ridge regression analysis to the identified impressions to determine a predicted number of target impressions per advertisement slot, and generating a media plan based on a ratio of an advertisement slot cost to the predicted number of target impressions per advertisement slot. Other embodiments are disclosed.
11 Citations
20 Claims
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1. A device, comprising:
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a memory to store executable instructions; and a processor coupled to the memory, wherein the processor, responsive to executing the instructions, performs operations comprising; obtaining consumption data from a group of set top boxes, detecting identified impressions from the consumption data, wherein the identified impressions represent display of selected content; responsive to advertising campaign criteria including a cost-per-impression criterion, applying a regression analysis to the identified impressions to determine a predicted number of target impressions per advertisement slot, wherein the regression analysis uses weighting factors applied to the identified impressions detected from the consumption data; and generating a first media plan based on a ratio of an advertisement slot cost to the predicted number of target impressions per advertisement slot. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-readable storage device, comprising executable instructions which, responsive to being executed by a processor, cause the processor to perform operations comprising:
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obtaining consumption data from a group of media processors, detecting identified impressions from the consumption data; determining campaign criteria associated with an advertising campaign; responsive to the campaign criteria including a reach criterion, determining predicted user-based slot impressions based on the identified impressions; and generating a first media plan based on an advertisement slot cost and the predicted user-based slot impressions, wherein the generating of the first media plan includes applying a greedy heuristic to the identified impressions. - View Dependent Claims (10, 11, 12, 13, 14)
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15. A method comprising:
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determining identified impressions that are detected from consumption data collected from a group of media processors; applying a regression analysis to the identified impressions to determine a predicted number of target impressions per advertisement slot; and generating a media plan based on a ratio of an advertisement slot cost to the predicted number of target impressions per advertisement slot, wherein the regression analysis comprises a weighted ridge regression analysis using weighting factors applied to the identified impressions detected from the consumption data. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification