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Analyzing website content or attributes and predicting popularity

  • US 9,122,989 B1
  • Filed: 03/15/2013
  • Issued: 09/01/2015
  • Est. Priority Date: 01/28/2013
  • Status: Active Grant
First Claim
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1. A method comprising:

  • computing a first score for a first item that indicates popularity of the first item across all demographics;

    computing a second score for a second item that indicates popularity of the second item across all demographics;

    wherein the first item and the second item are a same item type;

    computing a first impact score that indicates how popular the first item is for a particular demographic relative to other demographics;

    computing a second impact score that indicates how popular the second item is for the particular demographic relative to other demographics;

    computing a first demographic-specific popularity score for the first item based, at least in part, on the first score and the first impact score;

    computing a second demographic-specific popularity score for the second item based, at least in part, on the second score and the second impact score; and

    predicting that the particular demographic has a higher interest in the first item than in the second item based on the first demographic-specific popularity score being greater than the second demographic-specific popularity score;

    wherein the method is performed by one or more computing devices.

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