Apparatus for providing content according to user's interest in content and method for providing content according to user's interest in content
First Claim
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1. An apparatus for providing content, comprising:
- a display which displays a content;
a sensing unit which photographs a target area including a user;
an estimation unit which estimates a user'"'"'s interest regarding content displayed on the display by tracking the user included in the photographed target area; and
a generation unit which generates the content differently according to the user'"'"'s interest; and
an output unit which outputs the generated content to the display,wherein the generation unit generates a tracking advertisement which has a location, a size, and a height which is based on a location and a height of the user, when the interest level of the user is at a first level, and generates a following avatar which has a location, a size, a gender, an age, and a voice which is based on the location, a gender, and an age of the user, when the interest level of the user is at a second level which is greater than the first level, andwherein the first level is greater than a level of interest of an ordinary user but smaller than the second level.
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Abstract
An apparatus for providing content based on user'"'"'s interest and a method for providing content based on user'"'"'s interest are provided. The apparatus for providing content generates content differently according to the user'"'"'s interest in content and outputs the generated content. Accordingly, more specialized content are provided to a user interested in the currently displayed content.
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Citations
28 Claims
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1. An apparatus for providing content, comprising:
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a display which displays a content; a sensing unit which photographs a target area including a user; an estimation unit which estimates a user'"'"'s interest regarding content displayed on the display by tracking the user included in the photographed target area; and a generation unit which generates the content differently according to the user'"'"'s interest; and an output unit which outputs the generated content to the display, wherein the generation unit generates a tracking advertisement which has a location, a size, and a height which is based on a location and a height of the user, when the interest level of the user is at a first level, and generates a following avatar which has a location, a size, a gender, an age, and a voice which is based on the location, a gender, and an age of the user, when the interest level of the user is at a second level which is greater than the first level, and wherein the first level is greater than a level of interest of an ordinary user but smaller than the second level. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. An apparatus for providing content, comprising:
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a display which displays content; a sensing unit which photographs a target area including a user; an estimation unit which estimates a user'"'"'s interest regarding content displayed on the display by tracking the user included in the photographed target area; and a generation unit which generates the content differently according to the user'"'"'s interest, wherein the generation unit generates a tracking advertisement which has a location, a size, and a height which is based on a location and a height of the user, when the interest level of the user is at a first level, and generates a following avatar which has a location, a size, a gender, an age, and a voice which is based on the location, a gender, and an age of the user, when the interest level of the user is at a second level which is greater than the first level, and wherein the first level is greater than a level of interest of an ordinary user but smaller than the second level.
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21. A method for providing content, comprising:
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displaying a content on a display; photographing a target area including a user; estimating, by an interactive advertisement providing apparatus, a user'"'"'s interest regarding the displayed content by tracking the user included in the photographed target area; and generating the content differently according to the user'"'"'s interest and outputting the generated content to the display, wherein the generating the content generates a tracking advertisement which has a location, a size, and a height which is based on a location and a height of the user, when the interest level of the user is at a first level, and generates a following avatar which has a location, a size, a gender, an age, and a voice which is based on the location, a gender, and an age of the user, when the interest level of the user is at a second level which is greater than the first level, and wherein the first level is greater than a level of interest of an ordinary user but smaller than the second level. - View Dependent Claims (22, 23, 24, 25, 26, 27)
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28. A method for providing content, comprising:
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displaying a content in a display; photographing a target area including the user; estimating a user'"'"'s interest regarding the displayed content by tracking the user included in the photographed target area; and generating the content displayed on the display differently according to the user'"'"'s interest, and outputting the generated content to the display, wherein the generating the content generates a tracking advertisement which has a location, a size, and a height which is based on a location and a height of the user, when the interest level of the user is at a first level, and generates a following avatar which has a location, a size, a gender, an age, and a voice which is based on the location, a gender, and an age of the user, when the interest level of the user is at a second level which is greater than the first level, and wherein the first level is greater than a level of interest of an ordinary user but smaller than the second level.
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Specification