Moving transaction details forward in buying process

• US 9,123,069 B1
• Filed: 02/11/2008
• Issued: 09/01/2015
• Est. Priority Date: 02/11/2008
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Haynes, Jeremy S., Werbel, Frederick J., Anthony, Felix F., Sandridge, J. Gray
• Primary Examiner(s): PALAVECINO, KATHLEEN GAGE
• Application Number:
  US12/029,310
• Time in Patent Office: 2,759 Days
• Field of Search: 705 26- 27, 705 261- 272
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy

Abstract

Online transactions are streamlined by moving pertinent transaction information forward in the buying process, so that a customer has the information when actually making a buying decision. In some implementations, a process may include generating a queue of items from previous purchase requests by a user, and presenting the queue of items on a page associated with an item available for purchase, such as an item detail page or search results page. Along with the queue, a fully landed cost of the items in the queue, may be presented on the page.

Claims

1. A method implemented at least partially by a computing device, the method comprising:

presenting an item detail page associated with an item available for purchase;

generating by the computing device, without first completing a transaction to purchase the item available for purchase, a preview queue of items from previous purchase requests, the previous purchase requests including previously completed transactions, the preview queue of items also including the item available for purchase as if the transaction to purchase the item available for purchase were one of the previously completed transactions, the preview queue of items including a preview fully landed cost, the preview fully landed cost including a fully landed cost associated with the previously completed transactions, the preview fully landed cost also including at least one or more costs associated with the item available for purchase;

causing presentation, by the computing device, of the preview queue of items on the item detail page, the preview queue of items including the preview fully landed cost; and

causing presentation of a purchase interface on the item detail page selectable to purchase the item available for purchase.

2. The method of claim 1, wherein the preview queue of items is caused to be presented in response to receipt of an indication that a pointer is hovered over the purchase interface.

3. The method of claim 1, wherein the preview fully landed cost comprises a total cost of the items in the preview queue including tax and shipping cost as if the transaction to purchase the item available for purchase were one of the previously completed transactions.

4. The method of claim 1, further comprising causing presentation, on the item detail page, of at least one of a total cost of the fully landed cost associated with the previously completed transactions, an arrival date associated with the previously completed transactions, shipping information associated with the previously completed transactions, or a source of payment for the preview queue of items associated with the previously completed transactions.

5. The method of claim 4, further comprising causing presentation of the preview queue of items on the item detail page in response to receipt of user input indicating selection of at least one of the total cost of the fully landed cost associated with the previously completed transactions, the arrival date associated with the previously completed transactions, the shipping information associated with the previously completed transactions, or the source of payment associated with the previously completed transactions.

6. The method of claim 5, wherein the item detail page is interactive to enable the user to modify details of the selected at least one of the total cost associated with the previously completed transactions, the arrival date associated with the previously completed transactions, the shipping information associated with the previously completed transactions, or the source of payment associated with the previously completed transactions.

7. The method of claim 1, further comprising causing presentation, on the item detail page, of the fully landed cost associated with the previously completed transactions, wherein the fully landed cost associated with the previously completed transactions reflects a threshold-based promotion offering a discount for the purchase of at least a threshold quantity or value of items, such that the fully landed cost caused to be presented on the item detail page is reduced in accordance with the threshold-based promotion.

8. The method of claim 1, further comprising:

causing presentation, on the item detail page, of the fully landed cost associated with the previously completed transactions;

recognizing a purchase request for the item available for purchase in response to selection of the purchase interface; and

updating the fully landed cost associated with the previously completed transactions to include the one or more costs associated with the item available for purchase.

9. The method of claim 1, further comprising recognizing a purchase request for the item available for purchase in response to selection of the purchase interface, and causing presentation of a purchase confirmation message on the item detail page.

10. The method of claim 9, further comprising causing presentation, on the purchase confirmation message, of an undo interface usable to undo the purchase after selection of the purchase interface.

11. A system comprising:

memory configured to at least store an item catalog, the item catalog including item details associated with an item available for purchase;

one or more processors;

one or more program modules stored on the memory and executable by the one or more processors to;

cause presentation of an item detail page including the item details associated with the item available for purchase; and

cause presentation on the item detail page of, without first completing a transaction to purchase the item available for purchase;

a preview queue of items from previous purchase requests, the previous purchase requests including previously completed transactions, the preview queue of items also including the item available for purchase as if the transaction to purchase the item available for purchase were one of the previously completed transactions, the preview queue of items including a preview fully landed cost, the preview fully landed cost including a fully landed cost associated with the previously completed transactions, the preview fully landed cost also including at least one or more costs associated with the item available for purchase; and

a purchase interface configured to enable purchase of the item available for purchase.

12. The system of claim 11,

wherein the memory is further configured to at least store information about previous orders placed by the user;

and

wherein the one or more processors are further configured to at least aggregate the previous orders placed by the user.

13. The system of claim 12, wherein the previously completed transactions include one or more unfulfilled purchase requests.

14. The system of claim 11, wherein the memory is further configured to at least store user profile information.

15. A method implemented at least partially by a computing device, the method comprising:

presenting a page associated with an item available for purchase;

generating, by the computing device, a queue of items from previous purchase requests, the previous purchase requests constituting previously completed transactions;

causing, by the computing device, presentation of the queue of items on the page, the queue of items including a fully landed cost with respect to the previously completed transactions;

receiving a user input to the page;

generating, by the computing device, without first completing a transaction to purchase the item available for purchase, a purchase preview at least partly in response to receiving the user input to the page, the purchase preview showing a preview fully landed cost of the queue as if the item available for purchase were part of the queue; and

causing presentation of the purchase preview on the page.

16. The method of claim 15, wherein the received user input comprises an indicator that indicates a pointer hovered over a purchase interface displayed on the page, the purchase interface selectable to enable the user to initiate purchase of the item available for purchase.

17. The method of claim 15, wherein the fully landed cost comprises a total cost of the items in the queue including tax and shipping cost.

18. The method of claim 17, further comprising causing presentation of an arrival date, shipping information, and a source of payment for the queue of items on the page.

19. The method of claim 18, further comprising causing presentation of an interface in response to selection of the total cost, the arrival date, the shipping information, or the source of payment, the interface allowing the user to view or modify details of the selected one of the total cost, the arrival date, the shipping information, or the source of payment.

20. The method of claim 15, wherein the fully landed cost reflects a threshold-based promotion offering a discount for the purchase of at least a threshold quantity or value of items, such that the fully landed cost caused to be presented on the page is reduced in accordance with the threshold-based promotion.

21. The method of claim 15, further comprising:

causing presentation of a purchase interface on the page, by which the item available for purchase may be purchased;

recognizing a purchase request for the item available for purchase in response to selection of the purchase interface; and

updating the queue of items and the fully landed cost of the queue.

22. The method of claim 21, wherein after selection of the purchase interface, the queue is updated with zero page transitions.

23. The method of claim 15, further comprising:

causing presentation of a purchase interface on the page, by which the item available for purchase may be purchased;

recognizing a purchase request for the item available for purchase in response to selection of the purchase interface; and

causing presentation of a confirmation message on the page.

24. The method of claim 23, further comprising causing presentation on the confirmation message of an undo interface configured to enable undoing the purchase after selection of the purchase interface.

25. The method of claim 15, further comprising causing presentation of at least one of additional purchase information to a user, the additional purchase information including one or more of the following:

gift options, quantity of the item, color of the item, model of the item, service plan options, shipping insurance options, or billing address options.

26. The method of claim 15, wherein the page associated with the item available for purchase comprises an item detail page.

27. The method of claim 15, wherein the page associated with the item available for purchase comprises a search results page.

28. A method implemented at least partially by a computing device, the method comprising:

causing presentation of a search results page in response to receipt of a search request, the search results page listing one or more items available for purchase;

generating, by the computing device, without completing a purchase of the one or more items available for purchase, a preview queue of items including a preview fully landed cost including a fully landed cost associated with previously completed transactions and at least one or more costs associated with a selected one of the one or more items available for purchase;

causing, by the computing device, presentation of the preview queue of items on the search results page, the preview queue of items including the preview fully landed cost; and

causing presentation of a purchase interface for the one or more items, by which a user may purchase the one or more items associated with the search results page.

29. The method of claim 28, wherein the preview queue of items is generated in response to receipt of an indicator indicating a hovering of a pointer over the purchase interface.