Sponsored stories unit creation from organic activity stream
First Claim
Patent Images
1. A method comprising, by one or more computing systems:
- receiving sponsor specifications designating a set of story characteristics for promoting a story as a sponsored story, the story characteristics comprising an object and one or more action types;
accessing a database of permissions for the object;
determining if the object permissions permit sponsored stories;
in response to a positive determination;
generating a set of modified story characteristics based on the object permissions;
monitoring an organic activity stream for one or more stories describing an action on an object matching the designated object and one or more action types;
upon finding a match, promoting the one or more stories to be displayed as a sponsored story;
monitoring the one or more stories for changes in visibility of the one or more stories; and
updating the visibility of the sponsored story in accordance with the visibility of the one or more stories.
2 Assignments
0 Petitions
Accused Products
Abstract
Methods, apparatuses and systems directed to sponsored story generation from an organic activity stream in a social networking site. A user wishing to promote an entry from an organic activity stream may, using a sponsor user interface, specify the types of stories to promote to a portion of the home page displayed to a member of a social network.
-
Citations
19 Claims
-
1. A method comprising, by one or more computing systems:
-
receiving sponsor specifications designating a set of story characteristics for promoting a story as a sponsored story, the story characteristics comprising an object and one or more action types; accessing a database of permissions for the object; determining if the object permissions permit sponsored stories; in response to a positive determination; generating a set of modified story characteristics based on the object permissions; monitoring an organic activity stream for one or more stories describing an action on an object matching the designated object and one or more action types; upon finding a match, promoting the one or more stories to be displayed as a sponsored story; monitoring the one or more stories for changes in visibility of the one or more stories; and updating the visibility of the sponsored story in accordance with the visibility of the one or more stories. - View Dependent Claims (2, 3, 4, 5, 6, 17)
-
-
7. A method comprising, by one or more computing systems:
-
receiving sponsor specifications designating a set of story characteristics for promoting a story as a sponsored story, the story characteristics comprising an object and one or more action types; monitoring an organic activity stream for one or more stories describing an action on an object matching the designated object and one or more action types; and upon finding a match, accessing a database of permissions for the object; determining if the object permissions permit sponsored stories for the story characteristics; promoting the one or more stories to be displayed as a sponsored story; monitoring the one or more stories for changes in visibility of the one or more stories; and updating the visibility of the sponsored story in accordance with the visibility of the one or more stories. - View Dependent Claims (18)
-
-
8. A non-transitory, computer-readable medium comprising instructions operable, when executed by one or more computing systems, to:
-
receive sponsor specifications designating a set of story characteristics for promoting a story as a sponsored story, the story characteristics comprising an object and one or more action types; access a database of permissions for the object; determine if the object permissions permit sponsored stories; in response to a positive determination; generate a set of modified story characteristics based on the object permissions; monitor an organic activity stream for one or more stories describing an action on an object matching designated object and one or more action types; upon finding a match, promoting the one or more stories to be displayed as a sponsored story; monitor the one or more stories for changes in visibility of the one or more stories; and update the visibility of the sponsored story in accordance with the visibility of the one or more stories. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 19)
-
Specification