Providing item information notification during video playing

• US 9,124,950 B2
• Filed: 03/26/2012
• Issued: 09/01/2015
• Est. Priority Date: 03/26/2012
• Status: Active Grant

• Current Assignee: CustomPlay, LLC
• Original Assignee: CustomPlay, LLC
• Inventors: Abecassis, Max
• Primary Examiner(s): Tran, William
• Application Number:
  US13/506,099
• Publication Number:
  US 20130251338A1
• Time in Patent Office: 1,254 Days
• Field of Search: 386/239, 386/241, 386/248, 386/250
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04N 21/42227 the keys being reprogrammable, e.g. soft keys
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments
• CPC Class Codes: H04N 5/445 for displaying additional information H04N5/50 takes precedence
• CPC Class Codes: H04N 5/765 Interface circuits between an apparatus for recording and another apparatus
• CPC Class Codes: H04N 5/783 Adaptations for reproducing at a rate different from the recording rate
• CPC Class Codes: H04N 5/85 on discs or drums
• CPC Class Codes: H04N 9/8205 involving the multiplexing of an additional signal and the colour video signal

Abstract

An apparatus capable of, and a method comprising, the steps of monitoring a play location within a video; searching a plurality of segment definitions to identify a segment definition that is responsive to the play location, a segment definition defines, responsive to a depiction of a purchasable item, a beginning and an ending of a video segment within the video; displaying, responsive to an identified segment definition, an indication that item purchase information is available for an item being depicted; receiving, from a user, a request for item purchase information in response to the display of an indication that item information is available; identifying a request location that is responsive to the request for item purchase information; and displaying item purchase information associated with a segment definition that is responsive to the request location.

Claims

1. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

retrieving, from a plurality of video frame identifiers, a video frame identifier that is responsive to a play location within a playing of a video;

displaying, responsive to the video frame identifier, an initial indication that information is available that is responsive to the play location;

retrieving a subsequent video frame identifier that is responsive to a subsequent play location;

displaying, responsive to the subsequent video frame identifier and contemporaneously with the displaying of the initial indication, a subsequent indication that information is available that is responsive to the subsequent play location;

receiving, following the displaying of the subsequent indication, a request responsive to the initial indication, for information;

pausing the playing in response to the request for information;

displaying information associated with the initial indication that information is available;

receiving a request for additional information relating to a displayed information;

displaying, responsive to the request for additional information, the additional information; and

resuming the playing at a location that is responsive to an amount of time that the playing has been paused.

2. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

retrieving, from a plurality of video frame identifiers, a video frame identifier that is responsive to a play location within a playing of a video;

displaying, responsive to the video frame identifier, an initial indication that information is available that is responsive to the play location;

retrieving a subsequent video frame identifier that is responsive to a subsequent play location;

displaying, responsive to the subsequent video frame identifier and contemporaneously with the displaying of the initial indication, a subsequent indication that information is available that is responsive to the subsequent play location;

receiving, following the displaying of the subsequent indication, a request responsive to the initial indication, for information;

displaying information associated with the initial indication that information is available;

receiving a request for additional information relating to a displayed information; and

displaying, responsive to the request for additional information, the additional information.

3. The apparatus of claim 2, wherein a displaying of an indication that information is available comprises displaying an image extracted from within the video.

4. The apparatus of claim 2, wherein the apparatus further performs the steps of:

pausing the playing in response to the request for additional information; and

resuming the playing at a beginning of a video clip that is responsive to the request for additional information, the video clip comprises a plurality of contiguous shots.

5. The apparatus of claim 2, wherein the apparatus further performs the steps of:

pausing the playing in response to the request for information;

resuming the playing at a beginning of a video clip that is responsive to the request for information, the video clip comprises a plurality of contiguous shots.

6. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

retrieving, from a plurality of video frame identifiers, a video frame identifier that is responsive to a play location within a playing of a video;

displaying, responsive to the video frame identifier, an initial indication that information is available that is responsive to the play location;

retrieving a subsequent video frame identifier that is responsive to a subsequent play location;

displaying, responsive to the subsequent video frame identifier and contemporaneously with the displaying of the initial indication, a subsequent indication that information is available that is responsive to the subsequent play location;

receiving, following the displaying of the subsequent indication, a request responsive to the initial indication, for information; and

displaying information associated with the initial indication that information is available.

7. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

retrieving a video frame identifier that is responsive to a play location within a playing of a video;

displaying, responsive to the video frame identifier, an initial indication that information is available that is responsive to the play location;

retrieving a subsequent video frame identifier that is responsive to a subsequent play location;

displaying, responsive to the subsequent video frame identifier and contemporaneously with the displaying of the initial indication, a subsequent indication that information is available that is responsive to the subsequent play location;

receiving, following the displaying of the subsequent indication, a request, responsive to the initial indication, for information;

pausing the playing in response to the request for information;

displaying information associated with the initial indication that information is available;

receiving a request for additional information relating to a displayed information;

displaying, responsive to the request for additional information, the additional information; and

resuming the playing at a location that is responsive to an amount of time that the playing has been paused.

8. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

retrieving a video frame identifier that is responsive to a play location within a playing of a video;

displaying, responsive to the video frame identifier, an initial indication that information is available that is responsive to the play location;

retrieving a subsequent video frame identifier that is responsive to a subsequent play location;

displaying, responsive to the subsequent video frame identifier and contemporaneously with the displaying of the initial indication, a subsequent indication that information is available that is responsive to the subsequent play location;

receiving, following the displaying of the subsequent indication, a request, responsive to the initial indication, for information;

displaying information associated with the initial indication that information is available;

receiving a request for additional information relating to a displayed information;

pausing the playing in response to the request for additional information;

displaying, responsive to the request for additional information, the additional information; and

resuming the playing at a location that is responsive to an amount of time that the playing has been paused.

9. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

retrieving a video frame identifier that is responsive to a play location within a playing of a video;

displaying, responsive to the video frame identifier, an initial indication that information is available that is responsive to the play location;

retrieving a subsequent video frame identifier that is responsive to a subsequent play location;

displaying, responsive to the subsequent video frame identifier and contemporaneously with the displaying of the initial indication, a subsequent indication that information is available that is responsive to the subsequent play location; and

receiving, following the displaying of the subsequent indication, a request, responsive to the initial indication, for item information;

displaying information associated with the subsequent indication that information is available.

10. The apparatus of claim 9, wherein a displaying of an indication that information is available comprises displaying an image extracted from within the video.

11. The apparatus of claim 9, wherein a displaying of an indication that information is available comprises displaying an image extracted from within the video and comprises a textual identification.

12. The apparatus of claim 9, wherein a displaying of an indication that information is available comprises displaying an image extracted from within the video;

and wherein the apparatus further performs the steps of;

pausing the playing in response to the request for information; and

resuming the playing at a beginning of a video clip that is responsive to the request for information, the video clip comprises a plurality of contiguous shots.

13. The apparatus of claim 9, wherein the apparatus further performs the steps of:

pausing the playing in response to the request for information; and

resuming the playing at a beginning of a video clip that is responsive to the request for information, the video clip comprises a plurality of contiguous shots.

14. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

retrieving a video frame identifier that is responsive to a play location within a playing of a video;

displaying, responsive to the video frame identifier, an initial indication that information is available that is responsive to the play location;

retrieving a subsequent video frame identifier that is responsive to a subsequent play location;

displaying, responsive to the subsequent video frame identifier and contemporaneously with the displaying of the initial indication, a subsequent indication that information is available that is responsive to the subsequent play location;

receiving, following the displaying of the subsequent indication, a request, responsive to the initial indication, for information;

displaying information associated with the initial indication that information is available;

receiving a request for additional information relating to a displayed information; and

displaying, responsive to the request for additional information, the additional information.

15. The apparatus of claim 14, wherein the apparatus further performs the steps of:

pausing the playing in response to the request for additional information; and

resuming the playing at a beginning of a video clip that is responsive to the request for additional information, the video clip comprises a plurality of contiguous shots.

16. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

retrieving a video frame identifier that is responsive to a play location within a playing of a video;

displaying, responsive to the video frame identifier, an initial indication that item information is available that is responsive to the play location;

retrieving a subsequent video frame identifier that is responsive to a subsequent play location;

displaying, responsive to the subsequent video frame identifier and contemporaneously with the displaying of the initial indication, a subsequent indication that item information is available that is responsive to the subsequent play location;

receiving, following the displaying of the subsequent indication, a request, responsive to the initial indication, for item information;

displaying item information associated with the initial indication that item information is available;

receiving a request for additional item information relating to a displayed item information; and

displaying, responsive to the request for additional item information, the additional item information.

17. The apparatus of claim 16, wherein an identification of a beginning and an ending of a video segment overlaps a second identification of a beginning and an ending of a video segment, the apparatus further performs the steps of:

pausing the playing in response to the request for item information; and

resuming the playing at a location that is responsive to an amount of time that the playing has been paused.

18. The apparatus of claim 16, wherein the apparatus further performs the steps of:

pausing the playing in response to the request for item information; and

resuming the playing at a beginning of a video clip that is responsive to the request for additional item information, the video clip comprises a plurality of contiguous shots.

19. An apparatus capable of processing data and instructions executable by a processor;

the apparatus, when executing the instructions, performs the steps of;

retrieving a video frame identifier that is responsive to a play location within a playing of a video;

displaying, responsive to the video frame identifier, an initial indication that item information is available that is responsive to the play location;

retrieving a subsequent video frame identifier that is responsive to a subsequent play location;

displaying, responsive to the subsequent video frame identifier and contemporaneously with the displaying of the initial indication, a subsequent indication that item information is available that is responsive to the subsequent play location;

receiving, following the displaying of the subsequent indication, a request responsive to the initial indication, for item information; and

displaying item information associated with the initial indication that item information is available.

20. The apparatus of claim 19, wherein an identification of a beginning and an ending of a video segment overlaps a second identification of a beginning and an ending of a video segment, the apparatus further performs the steps of:

pausing the playing in response to the request for item information; and

resuming the playing at a beginning of a video clip that is responsive to the request for item information, the video clip comprises a plurality of contiguous shots.