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Intelligent augmentation of media content

  • US 9,128,909 B2
  • Filed: 05/05/2014
  • Issued: 09/08/2015
  • Est. Priority Date: 11/09/2007
  • Status: Active Grant
First Claim
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1. A method for augmenting web pages with search related content, the method comprising:

  • (a) identifying, by code executing on a client, for an image on a web page being displayed on the client, one or more keywords from the web page;

    (b) determining, by a server, a context and a subject for the image from the one or more keywords;

    (c) generating, by the server, an augmentation tag for the image based on the context and the subject;

    (d) receiving, by the server, a request from the augmentation tag responsive to a mouse-over of the image for which the augmentation tag is generated; and

    (e) transmitting, by the server to the client responsive to the request, an overlay for augmenting the image on the web page, the server selecting the overlay based on the context and the subject.

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