Methods and apparatus for targeting communications using social network metrics
First Claim
1. A method for automated prioritization of electronic communications transmitted over a network, the method comprising:
- receiving, on a server using an interface communicatively coupled to the network, an electronic communication directed to a first user, the electronic communication initiated by a second user logged into a social network, and the first and second users belonging to the social network;
determining, using one or more processors within the server, an affinity group connection between the first user and the second user, the affinity group connection maintained within the social network;
determining that the second user paid a fee associated with the electronic communication; and
prioritizing presentation of the electronic communication, relative to a plurality of other electronic communications for the first user, based at least in part on the affinity group connection between the first user and the second user and on the fee paid by the second user.
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Accused Products
Abstract
A method for a computer system includes receiving a first user communication, determining a first group of users, determining a target number of users, determining whether the first group of users includes the target number of users, and if not, providing the communication to the first group of users, determining a hierarchal mapping of groups of users in response to user memberships, determining a second group of users from the hierarchal mapping, determining a plurality of social network relationship factors for the second group of users with respect to the first user, and providing the communication to at least a subset of users in the second group of users in response to the first plurality of social network relationship factors.
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Citations
22 Claims
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1. A method for automated prioritization of electronic communications transmitted over a network, the method comprising:
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receiving, on a server using an interface communicatively coupled to the network, an electronic communication directed to a first user, the electronic communication initiated by a second user logged into a social network, and the first and second users belonging to the social network; determining, using one or more processors within the server, an affinity group connection between the first user and the second user, the affinity group connection maintained within the social network; determining that the second user paid a fee associated with the electronic communication; and prioritizing presentation of the electronic communication, relative to a plurality of other electronic communications for the first user, based at least in part on the affinity group connection between the first user and the second user and on the fee paid by the second user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system comprising:
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a network interface; a memory device; and a processor communicatively coupled to the memory device, wherein the processor, the memory device, and the network interface cooperate such that the system performs operations comprising; receiving, over the network interface, an electronic communication directed to a first user, the electronic communication initiated by a second user logged into a social network, and the first and second users belonging to the social network; determining an affinity group connection between the first user and the second user, the affinity group connection maintained within the social network; determining that the second user paid a fee associated with the electronic communication; and prioritizing presentation of the electronic communication, relative to a plurality of other electronic communications for the first user, based at least in part on the affinity group connection between the first user and the second user and on the fee paid by the second user. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A non-transitory computer-readable medium including instructions for automated prioritization of electronic communications transmitted over a network that, when executed on a computing device including one or more processors, cause the computing device to perform operations comprising:
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receive an electronic communication directed to a first user, the electronic communication initiated by a second user logged into a social network, and the first and second users belonging to the social network; determine an affinity group connection between the first user and the second user, the affinity group connection maintained within the social network; determine that the second user paid a fee associated with the electronic communication; and prioritize presentation of the electronic communication, relative to a plurality of other electronic communications for the first user, based at least in part on the affinity group connection between the first user and the second user and on the fee paid by the second user. - View Dependent Claims (17, 18, 19, 20, 21, 22)
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Specification