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Methods and apparatus for targeting communications using social network metrics

  • US 9,128,989 B2
  • Filed: 09/24/2014
  • Issued: 09/08/2015
  • Est. Priority Date: 04/07/2004
  • Status: Expired due to Fees
First Claim
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1. A method for automated prioritization of electronic communications transmitted over a network, the method comprising:

  • receiving, on a server using an interface communicatively coupled to the network, an electronic communication directed to a first user, the electronic communication initiated by a second user logged into a social network, and the first and second users belonging to the social network;

    determining, using one or more processors within the server, an affinity group connection between the first user and the second user, the affinity group connection maintained within the social network;

    determining that the second user paid a fee associated with the electronic communication; and

    prioritizing presentation of the electronic communication, relative to a plurality of other electronic communications for the first user, based at least in part on the affinity group connection between the first user and the second user and on the fee paid by the second user.

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