System and method for example based targeted marketing
First Claim
Patent Images
1. An apparatus comprising:
- one or more processors; and
a computer readable storage medium having computer readable program code embodied therewith and executable by the one or more processors, the computer readable program code comprising;
computer readable program code configured to utilize the one or more processors to permit, at a user interface, inputting of one or more example inputs representing a marketing concept, the example inputs including at least one positive example and at least one negative example;
computer readable program code configured to utilize the one or more processors to present at the user interface an expanded list of examples representing the marketing concept based on the one or more example inputs; and
computer readable program code configured to utilize the one or more processors to output one or more output lists for display at the user interface, based on the expanded list of examples, the one or more output lists comprising a filtered target customer list;
the one or more example inputs representing a marketing concept comprising one or more of;
at least one product example and at least one customer example;
the at least one positive example comprising at least one example which guides inclusion in the filtered target customer list;
the at least one negative example comprising at least one example which guides exclusion from the filtered output target customer list; and
said computer readable program code being configured to utilize the one or more processors to incorporate at least one similarity score in outputting the one or more output lists, the at least one similarity score comprising at least one of;
a similarity score relating two products; and
a similarity score relating two customers.
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Abstract
Embodiments of the invention provide retailers with the ability to employ concept-based marketing using only a few representative examples. Embodiments of the invention take seed examples, utilize the seed examples to provide an expanded list (that can be edited as desired) representative of the concept, and map the expanded list to a final set of customers to be included in a targeted marketing operation.
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Citations
19 Claims
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1. An apparatus comprising:
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one or more processors; and a computer readable storage medium having computer readable program code embodied therewith and executable by the one or more processors, the computer readable program code comprising; computer readable program code configured to utilize the one or more processors to permit, at a user interface, inputting of one or more example inputs representing a marketing concept, the example inputs including at least one positive example and at least one negative example; computer readable program code configured to utilize the one or more processors to present at the user interface an expanded list of examples representing the marketing concept based on the one or more example inputs; and computer readable program code configured to utilize the one or more processors to output one or more output lists for display at the user interface, based on the expanded list of examples, the one or more output lists comprising a filtered target customer list; the one or more example inputs representing a marketing concept comprising one or more of;
at least one product example and at least one customer example;the at least one positive example comprising at least one example which guides inclusion in the filtered target customer list; the at least one negative example comprising at least one example which guides exclusion from the filtered output target customer list; and said computer readable program code being configured to utilize the one or more processors to incorporate at least one similarity score in outputting the one or more output lists, the at least one similarity score comprising at least one of;
a similarity score relating two products; and
a similarity score relating two customers. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method comprising:
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using one or more processors to execute computer readable program code embodied on a computer readable storage medium, the computer readable program code comprising; computer readable program code configured to utilize the one or more processors to permit, at a user interface, inputting of one or more example inputs representing a marketing concept, the example inputs including at least one positive example and at least one negative example; computer readable program code configured to utilize the one or more processors to present at the user interface an expanded list of examples representing the marketing concept based on the one or more example inputs; and computer readable program code configured to utilize the one or more processors to output one or more output lists for display at the user interface, based on the expanded list of examples, the one or more output lists comprising a filtered target customer list; the one or more example inputs representing a marketing concept comprising one or more of;
at least one product example and at least one customer example;the at least one positive example comprising at least one example which guides inclusion in the filtered target customer list; the at least one negative example comprising at least one example which guides exclusion from the filtered output target customer list; and said computer readable program code being configured to utilize the one or more processors to incorporate at least one similarity score in outputting the one or more output lists, the at least one similarity score comprising at least one of;
a similarity score relating two products; and
a similarity score relating two customers. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14)
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15. A computer program product comprising:
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a computer readable storage medium having computer readable program code embodied therewith, the computer readable program code comprising; computer readable program code configured to utilize one or more processors to permit, at a user interface, inputting of one or more example inputs representing a marketing concept, the example inputs including at least one positive example and at least one negative example; computer readable program code configured to utilize one or more processors to present at the user interface an expanded list of examples representing the marketing concept based on the one or more example inputs; and computer readable program code configured to utilize one or more processors to output one or more output lists for display at the user interface, based on the expanded list of examples, the one or more output lists comprising a filtered target customer list; the one or more example inputs representing a marketing concept comprising one or more of;
at least one product example and at least one customer example;the at least one positive example comprising at least one example which guides inclusion in the filtered target customer list; the at least one negative example comprising at least one example which guides exclusion from the filtered output target customer list; and said computer readable program code being configured to utilize one or more processors to incorporate at least one similarity score in outputting the one or more output lists, the at least one similarity score comprising at least one of;
a similarity score relating two products; and
a similarity score relating two customers. - View Dependent Claims (16, 17, 18)
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19. A system comprising:
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one or more processors; a display device; and a computer readable storage medium having computer readable program code embodied therewith and executable by the one or more processors, the computer readable program code comprising; computer readable program code configured to utilize the one or more processors to permit, at a user interface at the display device, inputting of one or more of product example inputs and customer example inputs representing a marketing concept for a targeted marketing operation, the one or more of product example inputs and customer example inputs including at least one positive example and at least one negative example; computer readable program code configured to utilize the one or more of product example inputs and customer example inputs representing a marketing concept for a targeted marketing operation as seed inputs for a machine learning program configured to utilize the one or more processors to present at the user interface at the display device an expanded list of examples representing the marketing concept, the expanded list of examples derived from one or more of a transaction data source, a product attribute data source, and a customer demographic data source; and computer readable program code configured to utilize the one or more processors to output automatically to the user interface at the display device one or more output lists according to a predetermined threshold corresponding to examples in the expanded list of examples, the one or more output lists comprising a filtered target customer list; the one or more example inputs representing a marketing concept comprising one or more of;
at least one product example and at least one customer example;the at least one positive example comprising at least one example which guides inclusion in the filtered target customer list; the at least one negative example comprising at least one example which guides exclusion from the filtered output target customer list; and said computer readable program code being configured to utilize the one or more processors to incorporate at least one similarity score in outputting the one or more output lists, the at least one similarity score comprising at least one of;
a similarity score relating two products; and
a similarity score relating two customers.
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Specification