System and method for generating a modified web page by inline code insertion in response to an information request from a client computer
First Claim
1. A method of providing advertisements over a computer network, the method comprising:
- communicating with a computing device over the computer network, the computing device accessing a webpage and displaying content from the webpage to a user;
in response to a request from the computing device, selecting an advertisement of at least one of multiple advertisers to provide to the computing device based on a reconfigurable association between the webpage having the content to be displayed to the user and the advertisement, the reconfigurable association being one of multiple reconfigurable associations corresponding to the multiple advertisers; and
providing the advertisement to the computing device over the computer network.
7 Assignments
0 Petitions
Accused Products
Abstract
A method of accessing information through a network server from information sources in a computer communication network. A request for requested information from a requested information source is sent using a network client. The request is intercepted by the network server, which sends the request to the requested information source. The requested information is received from the requested information source, using the network server. The network server modifies the requested information by inserting format and request instructions into the requested information and then sending the modified requested information containing the format and request instructions to the client computer. The client computer uses the format and request instructions to send a request for supplemental information. The request for supplemental information is associated with supplemental information from a supplemental information source, and the associated supplemental information is sent from the supplemental information source to the network client.
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Citations
19 Claims
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1. A method of providing advertisements over a computer network, the method comprising:
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communicating with a computing device over the computer network, the computing device accessing a webpage and displaying content from the webpage to a user; in response to a request from the computing device, selecting an advertisement of at least one of multiple advertisers to provide to the computing device based on a reconfigurable association between the webpage having the content to be displayed to the user and the advertisement, the reconfigurable association being one of multiple reconfigurable associations corresponding to the multiple advertisers; and providing the advertisement to the computing device over the computer network. - View Dependent Claims (2, 3, 4, 5, 6, 17)
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7. A system for providing advertisements over a computer network, the system comprising:
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a server storing advertisements; an interface configured to receive a request from a computing device over the computer network, the computing device accessing a webpage and displaying content from the webpage to a user; and a processor configured to, in response to the request, (i) select an advertisement of at least one of multiple advertisers to provide to the computing device based on a reconfigurable association between the webpage having the content to be displayed to the user and the advertisement, the reconfigurable association being one of multiple reconfigurable associations corresponding to the multiple advertisers, and (ii) provide the advertisement to the computing device over the computer network. - View Dependent Claims (8, 9, 10, 11, 12, 18)
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13. A non-transitory computer readable medium having computer readable program codes embodied therein for providing advertisements over a computer network, the computer readable medium program codes including instructions that, when executed by a processor, cause the processor to:
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communicate with a computing device over the computer network, the computing device accessing a webpage and displaying content from the webpage to a user; in response to a request from the computing device, select an advertisement of at least one of multiple advertisers to provide to the computing device based on a reconfigurable association between the webpage having the content to be displayed to the user and the advertisement, the reconfigurable association being one of multiple reconfigurable associations corresponding to the multiple advertisers; and provide the advertisement to the computing device over the computer network. - View Dependent Claims (14, 15, 16, 19)
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Specification