Apparatus and methods for multimedia coordination
First Claim
1. A method of operating a content distribution network having a plurality of users associated therewith, the method comprising:
- providing at least one of the plurality of users with at least a primary content element and a secondary content element;
evaluating a duration of time that the at least one of the plurality of users has viewed the secondary content element; and
based upon the act of evaluating, electronically crediting an account associated with the at least one of the plurality of users with one or more forms of consideration when the duration of time meets a threshold, the threshold comprising an amount of time equal to a portion of the entire duration of the secondary content element;
wherein the one or more forms of consideration are configured to be negotiable for at least one of;
goods, services, and/or one or more second forms of consideration.
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0 Petitions
Accused Products
Abstract
Methods and apparatus for providing coordination between two or more different media distribution channels. In one embodiment, the apparatus includes a server and associated client processes disposed ob various components of a managed content distribution network (e.g., cable or satellite network). The server process coordinates with the client processes to obtain user interactivity data useful is assessing the efficacy of certain secondary content (e.g., advertisements). In one variant, input is received from, and provided to, other associated media campaigns (e.g., print, online, and/or telephonic) so as to allow rapid and effective coordination between the campaigns. Mechanisms for improving user engagement to the secondary content are also disclosed.
198 Citations
21 Claims
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1. A method of operating a content distribution network having a plurality of users associated therewith, the method comprising:
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providing at least one of the plurality of users with at least a primary content element and a secondary content element; evaluating a duration of time that the at least one of the plurality of users has viewed the secondary content element; and based upon the act of evaluating, electronically crediting an account associated with the at least one of the plurality of users with one or more forms of consideration when the duration of time meets a threshold, the threshold comprising an amount of time equal to a portion of the entire duration of the secondary content element; wherein the one or more forms of consideration are configured to be negotiable for at least one of;
goods, services, and/or one or more second forms of consideration. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A network server device configured to collect data relating to a user'"'"'s interaction with one or more content elements and distribute at least one of (i) a portion of the collected data;
- and/or (ii) second data generated based at least in part on the collected data, the device comprising;
a network interface configured to receive the collected data from a content distribution network; a processor in data communication with the network interface; and logic in data communication with the processor, the logic configured to; based on the user'"'"'s interaction with the one or more content elements, provide the user with a discount or promotion for use with a third party entity; evaluate the collected data relating to the user'"'"'s interaction with the one or more content elements to identify one or more features thereof; generate second data that is based at least in part on the collected data relating to the user'"'"'s interaction with the one or more content elements relating to the one or more features; and collect third data from the third party entity relating to a use of the discount or promotion by the user; distribute at least the generated second data and the third data to one or more evaluation entities for use in one or more correlated media advertising or promotion campaigns. - View Dependent Claims (11, 12)
- and/or (ii) second data generated based at least in part on the collected data, the device comprising;
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13. A user device configured to obtain data relating to interaction with one or more secondary content elements associated with a first program stream by a user thereof, the user device comprising:
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a network interface configured to receive the one or more secondary content elements associated with the first program stream; a storage device; and a processor in data communication with the network interface, the processor configured to run at least one computer program thereon, the computer program comprising a plurality of instructions which are configured to, when executed; obtain data from one or more input devices associated with the user device, the data comprising information relating to an initiation of a trick mode functionality with respect to a first one of the one or more secondary content elements associated with the first program stream; forward the obtained data to a network entity via the network interface; receive a determination from the network entity that the first one of the secondary content elements is ineffective based, at least in part, on the obtained data relating to the initiation of the trick mode functionality; and based, at least in part, on the reception of the determination that the first one of the secondary content elements is ineffective, receive a second program stream configured to have the first one of the one or more secondary content elements replaced with a second one of the one or more secondary content elements. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21)
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Specification