System and method providing search results based on user interaction with content

• US 9,135,344 B2
• Filed: 12/20/2011
• Issued: 09/15/2015
• Est. Priority Date: 12/20/2011
• Status: Active Grant

• Current Assignee: Bitly, Inc.
• Original Assignee: Bitly, Inc.
• Inventors: Mason, Hilary, Levy, Todd, Kubes, Dennis
• Primary Examiner(s): Spieler, William
• Application Number:
  US13/332,051
• Publication Number:
  US 20130159298A1
• Time in Patent Office: 1,365 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

The present disclosure is directed to providing search results based on user interaction with content. A server receives identification of a plurality of clicks of encoded uniform resource locator (URL) links and identifies, for each of the plurality of clicks, data about a user who clicked an encoded URL link and traffic data associated with a device from which the user clicked the encoded URL link. The server may store a record comprising data about the user and traffic data associated with each click. The server may determine, based on the records, a relevancy score for each content identified from decoding the encoded URL links. The server may communicate, responsive to receiving a request to search content based on a keyword, a set of search results based on the keyword and the relevancy score.

Claims

1. A method for providing search results based on user interaction with content, the method comprising:

(a) receiving, by a server of a linking system, identification of a plurality of clicks of encoded uniform resource locator (URL) links, the encoded URL links generated by the server and linked to content items on destination servers, the plurality of clicks corresponding to clicks performed by a plurality of users via devices on which the encoded URL links are provided for display;

(b) identifying, by the server of a linking system, for each of the plurality of clicks, data about a user of the plurality of users who clicked an encoded URL link and traffic data associated with the device from which the user clicked the encoded URL link, the traffic data including a referring website on which the encoded URL link was displayed when clicked by the user;

(c) storing, by the server of a linking system, a record for each click of the plurality of clicks, the record comprising data about the user and traffic data associated with each click;

(d) determining, by the server of the linking system, based on the records corresponding to the plurality of clicks performed by the plurality of users, a relevancy score for each content item identified from decoding the encoded URL links, the relevancy score for each content item indicating a popularity of the content item based on a number of clicks received by encoded URLs linked to the content item and a number of referring websites; and

(e) communicating, by the server of the linking system, responsive to the server of the linking system receiving a request to search content based on a keyword, a set of search results based on the keyword and the respective relevancy scores of the content items included in the set of search results.

2. The method of claim 1, wherein step (a) further comprises decoding, by the server, each of the encoded URL links.

3. The method of claim 1, wherein step (b) further comprises identifying, by the server, data about the user from a cookie communicated via a click by the user on the encoded URL link.

4. The method of claim 1, wherein step (b) further comprises identifying, by the server, traffic data comprising one or more of a browser type, a referring web site, a source internet protocol address and a destination internet protocol address.

5. The method of claim 1, wherein step (d) further comprises determining, by the server, a distribution score for each content item based on a number of clicks from different sources via one or more encoded URL links to the content items.

6. The method of claim 1, wherein step (d) further comprises determining, by the server, an engagement score for each content item based on a number of clicks received via one or more encoded URL links to the content items, each of the number of clicks weighted based on when received.

7. The method of claim 1, wherein step (d) further comprises determining, by the server, a frequency normalization value for each content item by extracting keywords from the content item, normalizing the keywords and storing the keywords and corresponding normalization values into a database.

8. The method of claim 1, wherein step (d) further comprises applying, by the server, a time decay function to the relevancy score based on a length of time a content item has been stored in a record after being identified from decoding the encoded URL links.

9. The method of claim 1, wherein step (d) further comprises determining, by the server, the relevancy score by a combination of two or more of a distribution score, an engagement score, a frequency normalization value and a time decay function.

10. The method of claim 1, wherein step (e) further comprises ordering, by the server, the set of search results by relevancy score.

11. A system for providing search results based on user interaction with content, the system comprising:

a server of a linking system receiving identification of a plurality of clicks of encoded uniform resource locator (URL) links, the encoded URL links generated by the server of the linking system and linked to content items on destination servers, the plurality of clicks corresponding to clicks performed by a plurality of users via devices on which the encoded URL links are provided for display;

a click tracker of the linking system identifying for each of the plurality of clicks, data about a user of the plurality of users who clicked an encoded URL link and traffic data associated with the device from which the user clicked the encoded URL link

a database storing a record for each click of the plurality of clicks, the record comprising data about the user and traffic data associated with each click, the traffic data including a referring website on which the encoded URL link was displayed when clicked by the user;

a relevancy scorer of the linking system determines based on the records corresponding to the plurality of clicks performed by the plurality of users, a relevancy score for each content item identified from decoding the encoded URL links, the relevancy score for each content item indicating a popularity of the content item based on a number of clicks received by encoded URLs linked to the content item and a number of referring websites; and

wherein the server of the linking system responsive to the server of the linking system receiving a request to search content based on a keyword, communicates a set of search results based on the keyword and the

respective relevancy scores of the content items included in the set of search results.

12. The system of claim 11, wherein the server decodes each of the encoded URL links.

13. The system of claim 11, wherein the click tracker identifies data about the user from a cookie communicated via a click by the user on the encoded URL link.

14. The system of claim 11, wherein the click tracker identifies traffic data comprising one or more of a browser type, a referring web site, a source internet protocol address and a destination internet protocol address.

15. The system of claim 11, wherein the relevancy scorer determines a distribution score for each content item based on a number of clicks from different sources via one or more encoded URL links to the content items.

16. The system of claim 11, wherein the relevancy scorer determines an engagement score for each content item based on a number of clicks received via one or more encoded URL links to the content items, each of the number of clicks weighted based on when received.

17. The system of claim 11, wherein the relevancy scorer determines a frequency normalization value for each content item by extracting keywords from the content, normalizing the keywords and storing the keywords and corresponding normalization values into a database.

18. The system of claim 11, wherein the relevancy scorer applies a time decay function to the relevancy score based on a length of time a content item has been stored in a record after being identified from decoding the encoded URL links.

19. The system of claim 11, wherein the relevancy scorer determines the relevancy score by a combination of two or more of a distribution score, an engagement score, a frequency normalization value and a time decay function.

20. The system of claim 11, wherein the relevancy scorer orders search results by relevancy score.