Method and apparatus of generating update parameters and displaying correlated keywords
First Claim
1. A method of generating updating parameters, the method comprising:
- obtaining one or more related keywords associated with a primary keyword, one or more co-search frequencies of the primary keyword and the one or more related keywords, and a search frequency of the primary keyword;
computing one or more correlation levels based at least in part on the one or more co-search frequencies;
computing a first feature value based at least in part on the search frequency of the primary keyword; and
computing one or more second feature values based at least in part on the first feature value, the one or more correlation levels and the one or more co-search frequencies, a second feature value of the one or more second feature values being served as a parameter for determining whether a corresponding related keyword of the one or more related keywords is to be displayed constantly or in a rotating manner.
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Abstract
Provided is a method of generating updating parameters. The method obtains search keywords used by users within a predetermined time period; counts the search keywords to obtain primary keywords, related keywords, co-search frequencies of each primary keyword and the respective related keywords being searched together, and search frequencies of the primary keywords being searched alone; computes first feature values based on the search frequencies of the primary keywords being searched alone; and then computes second feature values based on the first feature values and the co-search frequencies of the primary keywords and the respective related keywords. The second feature values serve as updating parameters for determining displaying modes of the related keywords. An apparatus of generating updating parameters, and a method and an apparatus of displaying related keywords according to the updating parameters are also provided. The solution keeps abreast with the user trends to allow a better user experience and improve computing performance and efficiency. For a service provider, no special secret algorithm is needed, and the operation is easy with a low development cost.
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Citations
20 Claims
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1. A method of generating updating parameters, the method comprising:
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obtaining one or more related keywords associated with a primary keyword, one or more co-search frequencies of the primary keyword and the one or more related keywords, and a search frequency of the primary keyword; computing one or more correlation levels based at least in part on the one or more co-search frequencies; computing a first feature value based at least in part on the search frequency of the primary keyword; and computing one or more second feature values based at least in part on the first feature value, the one or more correlation levels and the one or more co-search frequencies, a second feature value of the one or more second feature values being served as a parameter for determining whether a corresponding related keyword of the one or more related keywords is to be displayed constantly or in a rotating manner. - View Dependent Claims (2, 3, 4, 5, 6)
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7. An apparatus comprising:
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one or more processors; memory; an acquisition unit stored in the memory and executable by the one or more processors, used for obtaining one or more search keywords used by one or more users within a predetermined time period; a statistics unit stored in the memory and executable by the one or more processors, used for counting the one or more search keywords to obtain a primary keyword, one or more related keywords associated with the primary keyword, one or more co-search frequencies of the primary keyword and the one or more related keywords, and a search frequency of the primary keyword; a first computation unit stored in the memory and executable by the one or more processors, used for computing a first feature value based at least in part on the search frequency of the primary keyword; and a second computation unit stored in the memory and executable by the one or more processors, used for; computing one or more correlation levels based at least in part on the one or more co-search frequencies, and computing one or more second feature values based at least in part on the first feature value and the one or more correlation levels, wherein a second feature value of the one or more second feature values is served as a parameter for determining whether a corresponding related keyword of the related keywords is to be displayed constantly or in a rotating manner. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A method implemented by one or more computing devices, the method comprising:
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submitting a request for acquiring related keywords based on a primary keyword; in response to receiving the request, obtaining one or more related keywords having one or more second feature values that are greater than or equal to a threshold, wherein the one or more second feature values are computed based at least in part on a first feature value and one or more correlation levels; and providing the one or more related keywords for display based at least in part on the one or more second feature values, wherein; the first feature value is computed based at least in part on a search frequency of the primary keyword, the one or more correlation levels are computed based at least in part on the one or more co-search frequencies, the one or more co-search frequencies of the primary keyword and one or more related keywords and the search frequency of the primary keyword are obtained by counting search keywords, and a second feature value of the one or more second feature values is served as a parameter for determining whether a corresponding related keyword of the one or more related keywords is to be displayed constantly or in a rotating manner. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification