Orientation of panoramas and panorama selection based on Ad bidding

• US 9,135,644 B1
• Filed: 09/09/2011
• Issued: 09/15/2015
• Est. Priority Date: 09/09/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Chau, Stephen
• Primary Examiner(s): Vig, Naresh
• Application Number:
  US13/229,290
• Time in Patent Office: 1,467 Days
• Field of Search: 705/14.71, 705/14.57, 705/14.73, 705/14.63
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

Systems, methods, and computer storage mediums for orienting a panoramic image of a geolocation to display an advertiser'"'"'s location are provided. An exemplary method includes, first, determining a geolocation of a point on a map, where the point is based on a user action. A panoramic image associated with the geolocation is retrieved. An orientation bid is also retrieved from a collection of orientation bids, where the orientation bid is associated with an advertiser and includes an image orientation direction and a geographical boundary that encompasses the geolocation. The panoramic image is displayed with the image'"'"'s initial orientation is determined by the image orientation direction.

Claims

1. A computer-implemented method for orienting a panoramic image of a geolocation to display an advertiser'"'"'s location comprising:

determining, by at least one computer processor, a geolocation of a point on a map, wherein the point is based on a user action;

retrieving, by the at least one computer processor, a panoramic image associated with the geolocation;

selecting, by the at least one computer processor, an orientation bid from a collection of orientation bids, wherein the orientation bid is associated with an advertiser and includes an image orientation direction and a geographical boundary that encompasses the geolocation; and

providing for presentation on a display of a client device, by the at least one computer processor, the panoramic image'"'"'s initial field of view, the initial field of view determined by the image orientation direction of the selected orientation bid.

2. The computer-implemented method of claim 1, further comprising:

receiving the orientation bid from the advertiser, wherein the orientation bid includes a bid amount indicating the amount the advertiser will pay when the orientation bid is selected from the collection of orientation bids.

3. The computer-implemented method of claim 2, further comprising:

charging the advertiser associated with the orientation bid the bid amount when the orientation bid is selected from the collection of orientation bids.

4. The computer-implemented method of claim 3, further comprising:

charging the advertiser associated with the orientation bid an adjusted bid amount, wherein the adjusted bid amount is based on where the geolocation associated with the panoramic image falls within the geographical boundary associated with the orientation bid.

5. The computer-implemented method of claim 1, wherein the orientation bid is selected based on the highest bid amount.

6. The computer-implemented method of claim 1, wherein the geolocation is determined based on a combination of a zoom factor of the map and an orientation bid with the geolocation boundary encompassing the geolocation.

7. The computer-implemented method of claim 1, wherein the orientation bid is selected based on an auction that selects the orientation bid from a collection of competing orientation bids based on one or more target factors, the target factors including information associated with the user, information associated with the advertiser, the geolocation of the panoramic image, the geographic boundary associated with each orientation bid and the bid amount associated with each orientation bid.

8. A system for orienting a panoramic image of a geolocation to display an advertiser'"'"'s location comprising:

a map-image module, implemented on at least one computer processor, configured to;

determine a geolocation of a point on a map, wherein the point is based on a user action; and

retrieve a panoramic image associated with the geolocation; and

an orientation module, implemented on the at least one computer processor, configured to;

select an orientation bid from a collection of orientation bids, wherein the orientation bid is associated with an advertiser and includes an image orientation direction and a geographical boundary that encompasses the geolocation; and

provide for presentation on a display of a client device, the panoramic image'"'"'s initial field of view, the initial field of view determined by the image orientation direction of the selected orientation bid.

9. The system of claim 8, further comprising:

an advertising module configured to receive the orientation bid from the advertiser, wherein the orientation bid includes a bid amount indicating the amount the advertiser will pay when the orientation bid is retrieved from the collection of orientation bids.

10. The system of claim 9, wherein the advertisement module is further configured to charge the advertiser associated with the orientation bid the bid amount when the orientation bid is retrieved from the collection of orientation bids.

11. The system of claim 10, wherein the advertisement module is further configured to charge the advertiser associated with the orientation bid an adjusted bid amount, wherein the adjusted bid amount is based on where the geolocation associated with the panoramic image falls within the geographical boundary associated with the orientation bid.

12. The system of claim 8, wherein the orientation module is further configured to select the orientation bid based on the highest bid amount.

13. The system of claim 8, wherein the map-image module is further configured to determine the geolocation based on a combination of a zoom factor of the map and an orientation bid with the geolocation boundary encompassing the geolocation.

14. The system of claim 8, wherein the orientation module is further configured to select the orientation bid based on an auction that selects the orientation bid from a collection of competing orientation bids based on one or more target factors, the target factors including information associated with the user, information associated with the advertiser, the geolocation of the panoramic image, the geographic boundary associated with each orientation bid, and the bid amount associated with each orientation bid.

15. An apparatus comprising a computer non-transitory readable storage medium having instructions encoded thereon that, when executed by a computing device, causes the computing device to perform operations comprising:

determining a geolocation of a point on a map, wherein the point is based on a user action;

retrieving a panoramic image associated with the geolocation;

selecting an orientation bid from a collection of orientation bids, wherein the orientation bid is associated with an advertiser and includes an image orientation direction and a geographical boundary that encompasses the geolocation; and

providing for presentation on a display of a client device the panoramic image'"'"'s initial field of view, the initial field of view determined by the image orientation direction of the selected orientation bid.

16. The apparatus of claim 15, the apparatus further comprising:

receiving the orientation bid from the advertiser, wherein the orientation bid includes a bid amount indicating the amount the advertiser will pay when the orientation bid is retrieved from the collection of orientation bids.

17. The apparatus of claim 16, the apparatus further comprising:

charging the advertiser associated with the orientation bid the bid amount when the orientation bid is retrieved from the collection of orientation bids.

18. The apparatus of claim 17, the apparatus further comprising:

charging the advertiser associated with the orientation bid an adjusted bid amount, wherein the adjusted bid amount is based on where the geolocation associated with the panoramic image falls within the geographical boundary associated with the orientation bid.

19. The apparatus of claim 15, wherein the orientation bid is retrieved based on the highest bid amount.

20. The apparatus of claim 15, wherein the geolocation is determined based on a combination of a zoom factor of the map and an orientation bid with the geolocation boundary encompassing the geolocation.

21. The apparatus of claim 15, wherein the orientation bid is retrieved based on an auction that selects the orientation bid from a collection of competing orientation bids based on one or more target factors, the target factors including information associated with the user, information associated with the advertiser, the geolocation of the panoramic image, the geographic boundary associated with each orientation bid and the bid amount associated with each orientation bid.