User interfaces for web-based video player
First Claim
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1. A method for providing video content in a web-based video player, comprising:
- transmitting to a video hosting service, a user request for video content;
presenting the requested video content in a web-based video player;
responsive to completing playback of the requested video content, presenting a post-roll presentation of advertising in a first display area of the web-based video player;
responsive to completing playback of the requested video content, presenting in a second display area of the web-based video player, a graphical element that periodically updates to identify different recommended videos related to the video content requested by the user; and
responsive to completing playback of the requested video content, presenting in a third display area of the web-based video player, an interface button for replaying the video content requested by the user, the interface button when selected, causing the request video content to replay from its beginning,wherein the third display area is between the first display area and the second display area within the web-based video player so as to provide separation between the presentation of advertising and the graphical element that periodically updates to identify the different recommended videos.
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Abstract
A system, method and various user interfaces enable association of advertising content with requested shared video content for access via a web-based video player. Advertising content is provided selectively in conjunction with playback of video content. Selection of how and where advertising is displayed is based on a flexibly managed balance between providing sufficiently noticeable opportunities to access advertising information and preserving a satisfying viewer experience in watching requested video content.
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Citations
20 Claims
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1. A method for providing video content in a web-based video player, comprising:
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transmitting to a video hosting service, a user request for video content; presenting the requested video content in a web-based video player; responsive to completing playback of the requested video content, presenting a post-roll presentation of advertising in a first display area of the web-based video player; responsive to completing playback of the requested video content, presenting in a second display area of the web-based video player, a graphical element that periodically updates to identify different recommended videos related to the video content requested by the user; and responsive to completing playback of the requested video content, presenting in a third display area of the web-based video player, an interface button for replaying the video content requested by the user, the interface button when selected, causing the request video content to replay from its beginning, wherein the third display area is between the first display area and the second display area within the web-based video player so as to provide separation between the presentation of advertising and the graphical element that periodically updates to identify the different recommended videos. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An advertising management system, comprising:
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an advertising database storing a plurality of advertisements; a video database storing a plurality of videos selectable via a video hosting web site; a video hosting server comprising; a processor; and a non-transitory computer readable storage medium storing computer-executable instructions that when executed cause the processor to perform steps including; presenting requested video content in a web-based video player; responsive to completing playback of the requested video content, presenting a post-roll presentation of advertising in a first display area of the web-based video player; responsive to completing playback of the requested video content, presenting in a second display area of the web-based video player, a graphical element that periodically updates to identify different recommended videos related to the video content requested by the user; and responsive to completing playback of the requested video content, presenting in a third display area of the web-based video player, an interface button for replaying the video content requested by the user, the interface button when selected, causing the request video content to replay from its beginning, wherein the third display area is between the first display area and the second display area within the web-based video player so as to provide separation between the presentation of advertising and the graphical element that periodically updates to identify the different recommended videos. - View Dependent Claims (12, 13, 14, 15)
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16. A non-transitory computer readable storage medium storing computer-executable instructions for providing video content in a web-based video player, the instructions when executed causing a processor to perform steps including:
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transmitting to a video hosting service, a user request for video content; presenting the requested video content in a web-based video player; responsive to completing playback of the requested video content, presenting a post-roll presentation of advertising in a first display area of the web-based video player; responsive to completing playback of the requested video content, presenting in a second display area of the web-based video player, a graphical element that periodically updates to identify different recommended videos related to the video content requested by the user; and responsive to completing playback of the requested video content, presenting in a third display area of the web-based video player, an interface button for replaying the video content requested by the user, the interface button when selected, causing the request video content to replay from its beginning, wherein the third display area is between the first display area and the second display area within the web-based video player so as to provide separation between the presentation of advertising and the graphical element that periodically updates to identify the different recommended videos. - View Dependent Claims (17, 18, 19, 20)
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Specification